Vilnius Gediminas Technical University

News Euromonitor International database Passport and "Top Global Consumer Trends 2025"

2024-12-27

Euromonitor International database Passport and "Top Global Consumer Trends 2025"

Euromonitor International Database Passport is a valuable resource that provides comprehensive economic and demographic information. This database offers industry analysis, statistical data, market research reports, and insights into the operations of major global companies. The Passport database is beneficial for academic research and strategic business planning.

This year, Euromonitor presents the latest "Top Global Consumer Trends 2025" overview, which explores key global consumer trends that can impact not only businesses but also everyday life. Here are the main insights:


	Consumers are on their longevity journeys with the goal to live healthier for longer. They are making behavioural changes now for the betterment of their future selves. Consumers want preventative solutions and products that target specific concerns. Brands can meet this demand with innovations that support optimal wellness at every life stage.
	People weigh the worth of their purchases against their priorities both in terms of current needs and future demands. Consumers now approach shopping with a strategic mindset, expecting added value as a standard. Brands should respond with solutions that convey clear benefits and tangible, useful incentives to remain relevant for their target audience.
	While spending on sustainable alternatives remains a conscious decision based on personal values, consumers also pay close attention to the primary benefits these products deliver. Brands need to provide tangible evidence to sustainability claims and align the right claims with the appropriate products for the target audience to convince consumers to pick eco-friendly options.
	Consumers want to spend less time sifting through an overabundance of options to find exactly what they need. Brands are in a race for consumer attention, and clear communication and optimised user experiences should be strategic priorities to stand out in a crowded marketplace.
	In recent years, generative AI was highly celebrated, with elevated expectations. As reality unfolded, consumers began to recognise the current limitations of this technology. While integrations and advancements are not slowing down, companies must be transparent and purposeful in their use of generative AI to maintain trust.

We invite all members of the VILNIUS TECH community to explore the Passport database and familiarize themselves with its resources. This information can be extremely useful for academic research or planning activities while considering global trends.

Access to the Passport database is available only through the VILNIUS TECH computer network. However, you can connect from home by using the VPN service. For security purposes, two-factor authentication is required when connecting to the VPN (e.g., confirmation through a mobile app or phone call).