Vilnius Gediminas Technical University

International Conference "Visuality" Program

Visuality 2025 Pre-Conference
“Citizen Science Practices and Digital Innovation” Programme

International Conference
VISUALITY 2025: SOCIAL INNOVATIONS FOR SUSTAINABILITY COMMUNICATION
May 8 – 9, 2025
Vilnius Gediminas Technical University, Faculty of Creative Industries
Trakų 1, Vilnius, Lithuania
https://vilniustech.lt/332105

THURSDAY, May 8
N.B. Vilnius Time (CEST + 1) is applied in the conference programme
09:00-09:30 Registration
09:30-10:00 Opening of conference (ONSITE and ONLINE)

10:00-12:50 PLENARY SESSION (ONSITE and ONLINE)
Vilnius, Trakų 1, Atlantai Hall
ZOOM link: https://us06web.zoom.us/j/7534349422
Moderator: Tomas Kačerauskas
10:00-10:30 Katarzyna Molek-Kozakowska, University of Opole, Poland; Vilnius Gediminas Technical University, Lithuania
Imagining Sustainable Futures: Critical Multimodal Analyses of Policy Discourse, Activist Discourse and Science Popularization Discourse

10:30-11:00 Halyna Berehova, Kherson National Technical University, Ukraine
Philosophical and Educational Approach to Understanding the Phenomenon of Visuality

11:00-11:30 Monika Mačiulienė, Aelita Skaržauskienė, Vilnius Gediminas Technical University, Lithuania
Talking Climate in Lithuania: Gaps, Publics and Possibilities

11:30-12:00 Eric Mark Kramer, University of Minnesota, USA
The "Eyes" of Artificial Intelligence

12:00-12:50 DISCUSSION

13:00-14:30 LUNCH

14:30-17:10 WORK IN PARALLEL SECTIONS

17:10-17:40 DISCUSSION

19:00 NETWORKING RECEPTION. ADRESS: MO MUSEUM, address: Pylimo 17, Vilnius (just across the street from the Faculty).

SECTION 1: VISUALITY, ARTS AND TECHNOLOGIES
14:30-17:30 (ONSITE)
Trakų 1, SNR V–214

Moderator: Žilvinė Gaižutytė-Filipavičienė

14:30 – 14:50 Arto Mutanen, Finnish Naval Academy; National Defence University, Finland
Art and Affective Knowledge

14:50 – 15:10 Mišel Karolina Nikolajeva, Vilnius Gediminas Technical University, Lithuania
VR and AR in Creative Industries: Modern Technologies as the Accelerators of Changes in External Communication and Cultural Heritage

15:10 – 15:30 Salvatore Schinello, Vilnius Gediminas Technical University, Lithuania
Media and Technologies in Creative Society

15:30 – 15:50 Tomas Mitkus, Vaida Nedzinskaitė-Mitkė, Vilnius Gediminas Technical University, Lithuania
The Creative Blueprint: Investigating the Role and Purpose of the Pitch Bible in Animation

15:50 – 16:20 COFFEE BREAK

16:20 – 16:40 Žilvinė Gaižutytė-Filipavičienė, Lithuanian Culture Research Institute, Lithuania
Visualising Athropocene in Lithuanian Nature Arts

16:40 – 17:00 Aretas Kisielius, Vilnius University, Lithuania
A Semiotic Approach to Visuality: Interwar Lithuanian Advertising as a Cultural Text

17:10 – 17:30 DISCUSSION

SECTION 2: SUSTAINABILITY COMMUNICATION IN POLITICAL, SOCIAL AND URBAN ENGAGEMENT
14:30-17:30 (ONSITE)
Trakų 1, SNR III–222

Moderator: Angelė Tamulevičiūtė-Šekštelienė

14:30 – 14:50 Johan Pibert, Free University of Berlin, Germany; Kristina Stankevičiūtė, Vilnius Gediminas Technical University, Lithuania
(Audio)visuality of Fashion Resale as an (Un)sustainable Social Innovation

14:50 – 15:10 Viktorija Jakubauskytė-Andriulienė, Vilnius Gediminas Technical University, Lithuania; LCC International University, Lithuania
The Impact of Sustainability Communication Through Voluntarily and Mandatory Reporting on Shaping the Sustainability Mindset

15:10 – 15:30 Antonio Amuza, University of Bucharest, Romania; Ionuț Sorin Banciu, University of Agronomic Sciences and Veterinary Medicine of Bucharest, Romania
Sustainability as a Political Narrative – What Motivates Young Voters to Support Pro-Environmental Candidates?

15:30 – 15:50 Tigran Simyan, Yerevan State University, Armenia
Soviet and Post-Soviet Visual Signs of Yerevan: Historical Memory, Visual Syntagmas, the Struggle for Space

15:50 – 16:20 COFFEE BREAK

16:20 – 16:40 Luis Moreira Pinto, University of Beira Interior, Portugal
The Expressive Power of Drawing: Line, Texture, And Color in Architectural Creativity

16:40 – 17:00 Viktorija Jakučionytė, Jolita Šliogerienė, Vilnius Gediminas Technical University, Lithuania
Communication and Values in Political Discourse

17:00 – 17:20 Eglė Grėbliauskaitė, Vilnius University, Vilnius Gediminas Technical University, Lithuania
The Right to Disturb: Artistic Freedom and Political Sensitivity in Public Space

17:10 – 17:30 DISCUSSION

SECTION 3: VISUALITY, VISIONISM AND INNOVATIONS IN HEALTHCARE
14:30-17:10 (ONSITE)
Trakų 1, Atlantai Hall

Moderator: Alisa Stunžaitė

14:30 – 14:50 Rytė Žiūrienė, Vilnius Gediminas Technical University, Lithuania; Luis Romero, Instituto Politécnico de Viana do Castelo, Portugal; Tomas Mackevičius, Vilnius Gediminas Technical University, Lithuania; Rasa Buikauskaitė-Kurzenkovė, Lithuanian Educational Centre for the Deaf and Hard of Hearing, Lithuania; Milda Pošiūtė-Žebelienė, Lithuanian Educational Centre for the Deaf and Hard of Hearing; Vilnius Collegium, Lithuania
Towards Visual Communication Using Animated Sign Language: The Lithuanian and Portuguese Case Study

14:50 – 15:10 Stefanie Reich, University of Applied Sciences, Kiel, Germany
Designing for Democracy – How Design Enhances Participation and Sustainable Information Communication in Healthcare

15:10 – 15:30 Karolina Ferreira Fernandes, University of Bialystok, Poland
Social Innovations for Nonverbal Communication of Autistic Children

15:30 – 16:00 COFFEE BREAK

16:00 – 16:20 Marius Markuckas, Vytautas Magnus University, Lithuania
Transhumanist Vision, Disability and Existential Fulfillment

16:20 – 16:40 Aistė Kanapickaitė, Start Up „Perfection 42“, Lithuania; Aistė Diržytė, Vilnius Gediminas Technical University, Lithuania
Nature’s Emotional Resonance: Linking Mental Health and Emotional Reactions to Visual Stimuli in Depressive and Anxious Individuals

16:50 – 17:10 DISCUSSION

SECTION 4: PHILOSOPHY OF COMMUNICATION AND MEDIA
14:30-17:40 (ONLINE)
ZOOM link: https://liedm.zoom.us/j/9090043198
Passcode: 253045

Moderator: Nerijus Stasiulis

14:30 – 14:50 Fabio Indio Massimo Poppi, University of Lodz, Poland; Vilnius Gediminas Technical University, Lithuania
Contra Narrationes: Master Narratives, Counter-Narratives, and the Struggle for Meaning

14:50 – 15:10 Vaida Asakavičiūtė, Jovilė Barevičiūtė, Zenona Ona Atkočiūnienė, Vytis Valatka, Vilnius Gediminas Technical University, Lithuania
Leadership in Stoic Philosophy: Values, Communication and Sustainability

15:10 – 15:30 Seungbae Park, Ulsan National Institute of Science and Technology, South Korea
Critiques of Rawls's Theory of Justice

15:30 – 15:50 Povilas Aleksandravičius, Mykolas Romeris University, Lithuania; Mangoua Roland Tehia, Felix Houphouet-Boigny University, The Ivory Coast
Sustainable Development and the Changing Concept of Justice (Humanism)

15:50 – 16:20 COFFEE BREAK

16:20 – 16:40 Algis Mickūnas, Ohio University, USA
Symbolic Designs and Visuality

16:40 – 17:00 Ljubisha Petrushevski, Marija Stojanova, Euro College, North Macedonia
Is it Still Possible to Creatively Use the Will to Noise in the Digital Age?

17:00 – 17:20 Gustavo Gomez Perez, Pontificia Universidad Javeriana, Bogota, Colombia
Visual Testimony and Historical Truth: A Phenomenological Analysis of Juan Manuel Echavarría's Documentary "Malo Pa Pintar Muñecos" (Bad at Painting Figures)

17:20 – 17:40 DISCUSSION

SECTION 5: ART, ARTIFICIALITY AND VISUALITY
14:30-17:40 (ONLINE)
ZOOM link: https://us06web.zoom.us/j/7534349422

Moderator: Robert Leščinskij

14:30 – 14:50 Dalia Marija Stančienė, University of Klaipėda, Lithuania
The Role of Artificial Intelligence in Social Media and Disinformation

14:50 – 15:10 Antonio Polainas, Independent researcher, Portugal
Contemporary Architecture in the Age of the Image: An Audiovisual Perspective for Qualifying the Communication Process of the Architectural Work

15:10 – 15:30 Bernardo Flores Heymann, Universidad Panamericana, Mexico; University of Navarra, Spain
Modeling as Visuality: How the Abstract Takes Shape

15:30 – 16:00 COFFEE BREAK

16:00 – 16:20 John W. Murphy, University of Miami, USA; Carlos Largacha-Martinez, Fundacion Universitaria del Area Andina, Colombia
Common Sense in AI: Revisited and Deepened

16:20 – 16:40 Willmar Ricardo Rugeles Joya, Karen Manuela Medina Jara, Veronica Liseth Vergara Palencia, Pontificia Universidad Javeriana, Bogota, Colombia
Beyond the Illusion: From Concept to Solutions

16:40 – 17:00 Maciej Bialous, University of Bialystok, Poland
Gamification as a Tool for Social Innovation in Contemporary Poland

17:00 – 17:20 DISCUSSION

SECTION 6: COMMUNICATION FOR SUSTAINABLE CREATIVE INDUSTRIES
14:30-17:30 (ONLINE)
ZOOM link: https://liedm.zoom.us/j/5753587945

Moderator: Alvydas Noreika

14:30 – 14:50 Benilde Reis, Lusofona University, Portugal
Rethinking Body Measurements for Genderless Clothing for Fashion Design

14:50 – 15:10 Jūratė Černevičiūtė, Rolandas Strazdas, Rūta Banelienė, Vilnius Gediminas Technical University, Lithuania
Design-Driven Innovations and Sustainability in Fashion Through Participatory Design

15:10 – 15:30 Taira Milušauskaitė, St. Ignatius of Loyola College, Lithuania
Environmental Sustainability and Sustainable Fashion: Between Necessity and Reality

15:30 – 15:50 Linda De Feo, University of Naples Federico II, Italy
For a Sociology of Artistic Sustainability. Human Bodies and Digital Dance

15:50 – 16:20 COFFEE BREAK

16:20 – 16:40 Luka Alebić, Snježana Barić-Šelmić, Filip Jurić, Josip Juraj Strossmayer University of Osijek, Croatia
The Transformation of Radio in the Digital Age: Visualizing an Auditive Medium Through Instagram

16:40 – 17:00 Xin Zeng, Chinese Academy of Social Sciences, China
A Night Market as a Cultural Hub: A Participatory Ecosystem of Youth Subculture in Dali

17:10 – 17:30 DISCUSSION

FRIDAY, May 9

SECTION 7: SOCIAL AND TECHNOLOGICAL INNOVATIONS IN EDUCATION
09:00-11:50 (ONSITE)
Trakų 1, Atlantai Hall

Moderator: Rytė Žiūrienė

09:00 Morning introduction

09:20 – 09:40 Gabija Velykytė, Vilnius Gediminas Technical University, Lithuania
Vilnius Tech Students' Attitudes Towards University Communication According to their Cultural Context

09:40 – 10:00 Joseph Joe Pilotta, JSC In-Nova.1, LLC, USA; Vilnius Gediminas Technical University, Lithuania
The Vision of Sustainability: What can Universities Do?

10:00 – 10:20 Olena Chepelyuk, Mariia Artemenko, Larysa Ponomarenko, Hanna Chornoshtan, Kherson National Technical University, Ukraine
Visual Communications to Motivate Students in a Virtual Environment During Wartime

10:20 – 10:50 COFFEE BREAK

10:50 – 11:10 Tomas Mitkus, Vaida Nedzinskaitė-Mitkė, Rokas Semėnas, Vilnius Gediminas Technical University, Lithuania
VR in the Classroom: A Means of Personalising History

11:10 – 11:30 Paula Alexandra Rego; Luis Romero, Instituto Politecnico de Viana do Castelo, Portugal
An Immersive VR Serious Game to Help in Daily Life

11:30 – 11:50 Milvydas Knyzelis, Vilnius Gediminas Technical University, LCC International University, Lithuania
Blue Code and Cyborgs: Visual Representation of AI In Lithuanian News Media

SECTION 8: VISUALITY IN THE URBAN, REGIONAL AND NATIONAL ENVIRONMENT
09:00-11:50 (ONSITE)
Trakų 1, SNR III–222

Moderator: Vytis Valatka

09:00 Morning introduction

09:20 – 09:40 Tomas Kačerauskas, Vilnius Gediminas Technical University, Lithuania; Lithuanian Academy of Sciences
Phallic Visual Spaces in the City: The Battle for the Highest Building in the World

09:40 – 10:00 Basia Nikiforova, Lithuanian Culture Research Institute, Lithuania
Building Walls: European Borders’ Architecture

10:00 – 10:20 Manshuk Tuktibayeva, Gulnaz Shanbayeva, Almaty Al-Farabi Kazakh National University, Kazakhstan
Shanyrak Philosophy: The Hidden Soul of the Kazakh Family

10:20 – 10:50 COFFEE BREAK

10:50 – 11:10 Nerijus Stasiulis, Vilnius Gediminas Technical University, Lithuania
Communication in Digital Space

11:10 – 11:30 Anar Moilbekova, Saltanat Nurlanova, Almaty Al-Farabi Kazakh National University, Kazakhstan
The Social Worker in the Mirror of Visual Culture: How Values Take Shape

11:30 – 11:50 Jovilė Barevičiūtė, Vilnius Gediminas Technical University, Lithuania
“How to Throw Down an Ivory Tower”: Heideggerian In-Der-Welt-Sein and Mitsein as Theoretical Approaches to Visual Science Communication in Social Media

SECTION 9: VISUAL PERCEPTIONS IN EDUCATION, RESEARCH AND SOCIAL MEDIA
09:00-11:50 (ONLINE)
ZOOM link:
ZOOM link: https://liedm.zoom.us/j/7196123218
Passcode: 353150

Moderator: Viktorija Jakučionytė

09:00 Morning introduction

09:20 – 09:40 Mariam Kilanava, The Georgian University of Sport, Sakartvelo
The Advancing Role of Visual Innovations in English for Specific Purposes Instruction in Sports, Medicine, and Business: Harnessing Technology for Enhanced Learning Outcomes

09:40 – 10:00 Vaida Asakavičiūtė, Ilona Valantinaitė, Robert Leščinskij, Živilė Sederevičiūtė-Pačiauskienė, Vilnius Gediminas Technical University, Lithuania
Factors Influencing Students’ Engagement in Virtual Discussions in the Context of the Philosophy of Existential Education

10:00 – 10:20 Marina Ciampi, Sapienza Universita di Roma, Italy
The Uncertain Age. Experiments in Visual Sociological Research

10:20 – 10:50 COFFEE BREAK

10:50 – 11:10 Oleksandr Mieshkov, Ukrainian Physics and Mathematics Lyceum of Taras Shevchenko of National University of Kyiv; Nataliia Shandova, Kherson National Technical University; Nataliia Oliinyk, Kherson National Technical University; Nataliia Mieshkova-Kravchenko, Kherson National Technical University; Kyrylo Radchenko, Ukrainian Physics and Mathematics Lyceum of Taras Shevchenko of National University of Kyiv, Ukraine
Software Package for the Educational and Development Program “School of Green Economy”

11:10 – 11:30 Oleh Kruhlyk, Alfred Nobel University, Dnipro, Ukraine
Information Technology as a Tool of Visualisation in the Professional Education of Economists

11:30 – 11:50 Fron Mara-Ilinca, Cristina Fleseriu, "Babes-Bolyai" University, Romania
Human vs. Artificial Intelligence. Consumers' Perception of Social Media Marketing Content

SECTION 10: REFLECTIONS IN ARTS, TECHNOLOGIES AND COMMUNICATION
09:00-12:10 (ONLINE)
ZOOM link: https://liedm.zoom.us/j/7031056829

Moderator: Edvardas Rimkus

09:00 Morning introduction

09:20 – 09:40 Borbala Jasz, Kodolanyi Janos University, Hungary; Universitat Autonoma de Barcelona, Spain
The Visual Chimera: The Aesthetic and Epistemic Nature of AI Generated Photo-Based Fictitious Architecture

09:40 – 10:00 Giusy Gallo, University of Calabria, Italy
To Be or not to Be Certificate of Presence? The Nature of Photography in the Post-truth Era

10:00 – 10:20 Jonas Miklavčič, University of Ljubljana, Slovenia
Transparency Reversed: The Paradox of Visibility In the Age of AI

10:20 – 10:50 COFFEE BREAK

10:50 – 11:10 Dovilė Lisauskienė, Vilnius Gediminas Technical University, Lithuania
The Interplay of Physical Activity and Creative Thinking

11:10 – 11:30 Małgorzata Sławek-Czochra, Małgorzata Gruchoła, Poland, The John Paul II Catholic University in Lublin, Poland
Visuality of Emotions in Art as an Indicator of Human and Generative Artificial Intelligence Creativity

11:30 – 11:50 Donata Bocullo, Vytautas Magnus University, Lithuania
Textual Love Affair: Meta Communication Between Reader and Writer

11:50 – 12:10 Sang Xiaopan, Luo Ziwen, Yu Xile, University of Chinese Academy of Social Sciences, China
Immersive Emotions: Affective Dynamics in "Boundaryless" Digital Light-and-Shadow Exhibitions (An Audience-Centric Analysis of Multimodal Perception)

12:10 – 12:30 Lana Ciboci Perša, Catholic University of Croatia; Tomislav Levak, University of Josip Juraj Strossmayer in Osijek, Croatia
Combating Visual Deepfakes – A Systematic Review

SECTION 11: SUSTAINABLE ECONOMY, COMMUNICATION AND CITIZEN ENGAGEMENT
09:00-11:50 (ONLINE)
ZOOM link: https://us06web.zoom.us/j/7534349422

Moderator: Salvatore Schinello

09:00 Morning introduction

09:20 – 09:40 Skirmantė Bikaitė, Vilnius Gediminas Technical University, Lithuania
Bridging the Gap: Enhancing Two-Way Communication in Citizen Science

09:40 – 10:00 Gizela Horvath, Partium Christian University, Oradea, Romania
Destroying Art to Save the Planet

10:00 – 10:20 Emanuela Ferreri, Sapienza Universita di Roma, Italy
From the Emotion of Technical Failure to the Moral Regime of Failure: Towards a Different Socio-Cultural Sustainability

10:20 – 10:50 COFFEE BREAK

10:50 – 11:10 Rafał Krzysztof Matusiak, Lucian Blaga University of Sibiu, Romania; University of Opole, Poland
Shaping Economic Sustainability in Crisis: Linguistic and Visual Narratives in Polish Media Amid the Russian-Ukrainian Conflict

11:10 – 11:30 Tomas Butvilas, Kristina Kovaitė, Paulius Šūmakaris, Vilnius Gediminas Technical University, Lithuania
Citizens' Engagement in Reused Construction Material Applications: The Contextualization of Civic Engineering

11:30 – 11:50 Rasa Smaliukienė, Zuhair Abbas, Vilnius Gediminas Technical University, Lithuania
The Role of Communication on Circular Economy Transitions: A Bibliometric Review

12:20 – 13:10 FINAL DISCUSSION AND CONFERENCE CLOSING (ONSITE and ONLINE)

13:45 MEETING AT THE PALACE OF THE GRAND DUKES OF LITHUANIA, ADDRESS: KATEDROS A. 4

14:00 – 15:15 LUNCH AT THE PALACE OF THE GRAND DUKES OF LITHUANIA

15:30 EXCURSION AT THE PALACE OF THE GRAND DUKES OF LITHUANIA

Visuality 2025 Pre-Conference program

“Citizen Science Practices and Digital Innovation” Programme
Organized by the VILNIUS TECH Citizen Science Hub
Date: 7 May, 2025
Location: The Faculty of Creative Industries< Vilnius Gediminas Technical University
Registration required: https://forms.gle/jq9AqNPjp7dFxVmR8

09:00 – 09:15
Opening Session: VILNIUS TECH Citizen Science Centre Activities and RIECS-Concept Project
Speaker: Kristina Kovaitė
Overview of the Citizen Science Centre’s initiatives, presentation of the RIECS-Concept project, and highlights from the upcoming Citizen Science Month aiming to strengthen civic participation through science.
Funding: RIECS-Concept project is funded by European Union’s Horizon Europe programme, Grant Agreement No. 101188210.

09:15 – 10:15
Session 1: Applying Citizen Science in Climate Assemblies
CLIMAS Project
Speaker: Aelita Skaržauskienė
Testing the final guide for using citizen science in Climate Assemblies. Session covers participatory data analysis, identification of key climate themes, and early steps in designing citizen-led projects in Living Labs.
Funding: CLIMAS projects is funded by European Union’s Horizon Europe programme, Grant No. 101094021.

10:15 – 11:30
Session 2: Co-Creation and Inclusion in Cultural Heritage Digitisation
Moderator: Paulius Šumakaris
Abstract:
Expert workshop on building guidelines for co-creation and citizen involvement in cultural heritage digitisation, with attention to improving participation of underrepresented groups in decision-making processes.
Funding: DIGICHer project is funded by European Union’s Horizon Europe programme, Grant No. 101132481.

11:30 – 11:45 Coffee Break

11:45 – 12:45 Session 3: Communication Strategies for Climate Audiences
Moderator: Monika Mačiulienė
Abstract:
Focused group discussion testing communication strategies for climate change messaging. Contributions from scientists, journalists, policymakers, NGOs, community leaders, and students active in digital media.
Funding: INFODEMIJA project is funded by Research Council of Lithuania (LMTLT), agreement No P-VIS-23-57.

12:45 – 13:45
Session 4: Detecting Misinformation on Telegram
Moderator: Gintarė Gulevičiūtė
Abstract:
Presentation of research techniques for detecting misinformation and malicious accounts on Telegram, with lessons drawn from Lithuanian investigations and applications of artificial intelligence profiling.
Funding: MARTINI project is funded by CHIST-ERA (Grant Agreement No. CHIST-ERA-21-OSNEM-004) and Lithuanian Research Council (Grant Agreement No. S-CHIST-ERA-22-1).

13:45-14:15 Lunch break

14:15 – 15:00
Session 5:
Moderator: Vytis Valatka
Abstract:
Presentation invites to discuss the role of the environmental and social responsibility in construction industry and the challenges faced by the education system. The multi-aactor approach is used to explore the topic.
Funding: This research work has received funding from the project „Civil Engineering Research Centre“ (agreement No S-A-UEI-23-5, ŠMSM).

15:00 – 15:45
Session 6:
Moderator: Tomas Kačerauskas
Abstract:
Presentation includes the methods to monitor the integration of the dimensions aiming to enhance the green sustainable urban planning. These include the sustainable materials, green process design and creative in the urban planning. The methods are based on the correlation between the indicated dimensions and integration of the existing indeces refering to sustainability, innovation and creativity.
Funding: This research work has received funding from the project „Civil Engineering Research Centre“ (agreement No S-A-UEI-23-5, ŠMSM).

15:45 – 16:00 Closing Remarks

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