2022-05-26
New doctoral dissertation
VILNIUS TECH Library invites you to follow the published new dissertations. The dissertation „Model of electronic media marketing for brand building“ prepared by VILNIUS TECH, Fadwa El Chalfoun, is presented in English. The dissertation was prepared in 2016–2022, supervisors – prof. Dr Vida DAVIDAVIČIENĖ.
The dissertation will be defended at the public meeting of the Dissertation Defense Council of Management in the Senate Hall of Vilnius Gediminas Technical University at 2 p. m. on 26 May 2022.
„In the last decade, using Electronic Media Marketing (EMM) had a big impact on Brand Building companies. It addresses the need to use tools more efficiently.
This study focuses on creating a model of Electronic Media Marketing for Brand Building for developing countries, since there are few published studies about this subject in the Middle East. Such lack of knowledge on EMM in developing countries calls for highlighting scientific studies, tools, models and scientific knowledge in order to extend a model emphasizing EMM for Brand Building (BB). After wide investigation of previous research, it becomes critical to form a model that could be proposed to effectively adopt EMM in developing countries.“
Doctoral dissertation readers can search via VILNIUS TECH Virtual Library
The dissertation will be defended at the public meeting of the Dissertation Defense Council of Management in the Senate Hall of Vilnius Gediminas Technical University at 2 p. m. on 26 May 2022.
„In the last decade, using Electronic Media Marketing (EMM) had a big impact on Brand Building companies. It addresses the need to use tools more efficiently.
This study focuses on creating a model of Electronic Media Marketing for Brand Building for developing countries, since there are few published studies about this subject in the Middle East. Such lack of knowledge on EMM in developing countries calls for highlighting scientific studies, tools, models and scientific knowledge in order to extend a model emphasizing EMM for Brand Building (BB). After wide investigation of previous research, it becomes critical to form a model that could be proposed to effectively adopt EMM in developing countries.“
Doctoral dissertation readers can search via VILNIUS TECH Virtual Library
-
- Page administrators:
- Jolanta Juršėnė
- Asta Katinaitė-Griežienė
- Olena Dubova
- Orinta Sajetienė
- Marta Širokova
- Ugnė Daraškevičiūtė