Mechanics
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We Invite You to the Masterclass: "Navigating Creative Industries with Generative AI"
2026-02-09
We Invite You to the Masterclass: "Navigating Creative Industries with Generative AI"
We invite you to join the Masterclass "Navigating Creative Industries with Generative AI" on February 11, from 12:30 to 15:45. This is a practical, creative workshop for anyone interested in the creative industries and looking to better understand how generative artificial intelligence is transforming the creative process.
The event will be an in-person workshop (with practical examples and discussions) held in SNR III 209 (Assembly Hall). The masterclass will be conducted in English.
During this masterclass, you will:
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Explore the most relevant generative AI tools (for text, image, sound, video, 3D).
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Analyze real-world case studies from the creative industries (e.g., Marvel, Fortnite).
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Discuss authorship, ethics, and creative control.
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Explore ways to use AI as a creative partner rather than a competitor.
Masterclass Structure:
Block 1 (12:30–14:00) – Foundations & Tools
The first part is dedicated to demystifying generative AI in the creative industries. Participants will be introduced to:
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What generative AI is (and what it is not).
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Key creative and ethical questions.
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An overview of the most relevant AI tools used for:
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Ideation and chat.
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Image creation.
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3D objects.
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Sound and voice.
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Video and animation.
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Coffee break (14:00–14:15)
Block 2 (14:15–15:45) – Industry Use & Case Studies
The second part focuses on practical application and critical thinking:
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Analysis of real-world industry cases (e.g., Marvel, Fortnite).
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A discussion on AI-driven creative workflows.
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Best practices for maintaining consistency, authorship, and creative identity.
About the lecturer:
An ARTFX graduate, Nicolas Counil quickly adopted Unreal Engine as his primary tool. Driven by a strong passion for new technologies, he has already gained extensive professional experience, working on a wide variety of projects ranging from video games to television series and virtual production.
He has contributed to such large-scale projects as Fortnite, the Apple TV+ series "Constellation," and the Ubisoft game "Mario + Rabbids: Sparks of Hope."
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- Page administrators:
- Mantas Makulavičius
- Joana Dacevič
- Karolina Kardokaitė
- Ugnė Daraškevičiūtė
