In Autumn 2019, SNOwMan partnership and associated organisations leaded by Vilnius Industrial Business Association jointly developed Business Model Canvas Guideline.

The guideline’s main target group is managing staff in intermediary organizations, responsible for strategic organizational change related to counselling operations. The guideline is set to provide instructive knowledge in how the intermediary organization can create sustainable and systemic plans for implementing and operating the new counselling tools provided within the SNOwMan project: Spider Web Tool and the 6-step Process for Non-technological Innovation.

In order to reach the desired outcome a specific Business Model Canvas tool shall be applied for guidance. The guidelines shall be used by intermediaries in order to intertwine the Snowman tools into their corporate strategies, values and action plans.

Using the business model canvas an organization can map out its entire business model in one image. The canvas can be used to share and disseminate strategic directions of the organization.
The business model canvas can be a key tool and template for the generation and testing of ideas and, when combined with design thinking approaches and customer development process, makes a powerful innovation enabler. The tool can be used by individuals and organizations to facilitate design and re-design of business models as it provides a shared language of business model terms and clarifies their relations.