Communication in the Creative Society
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DepartmentFaculty of Creative Industries
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Program code6211JX069
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Field of studySocial Sciences
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QualificationMaster of Social Sciences
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Duration1.5
Fun fact
Professionals in this field shape communication within creative sectors and implement innovative ideas and projects. They study and systematise creativity, art, and innovation, assessing their impact on societal development. Even the best ideas may fail if they are not effectively communicated; thus, communication is essential for developing ideas, presenting innovative products, and supporting creative processes across society.
Creativity is not limited to the arts—it is expressed by scientists, engineers, and innovators as well. Its understanding has evolved historically, and its boundaries remain fluid. Creativity spans philosophy, sociology, communication, economics, and technology. This interdisciplinary programme equips students with knowledge across these fields to support and promote creativity in society.
About
The Master’s in Communication in the Creative Society aims to train professionals capable of:
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Applying communication strategies to monitor, research, analyse, and develop creative activities.
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Managing creative projects and innovations
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Expanding a social sciences bachelor’s education with cultural and creative communication expertise to foster societal creativity.
This hybrid (synchronous) Master’s programme combines in-person classes with simultaneous online broadcasting through virtual communication tools. Exams are held on-site at VILNIUS TECH.
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What will I be able to do?
Graduates will be able to:
• Manage communication processes in creative work, analyse media and creative outcomes, and apply communication science knowledge to enhance cultural communication
• Research and evaluate types of creative activity and their impact on cultural and artistic expression
• Design and implement creative and communication products or projects
• Shape the communication environment in creative fields, integrating interdisciplinary knowledge to implement innovative ideas
• Organize, develop, and enhance societal creativity, assess complex situations, and propose innovative, project-based solutions. -
What are my career opportunities?
Graduates can pursue careers in:
• Creative industry companies and networks
• Cultural business enterprises
• Event management, public relations, creative, and advertising agencies
• Institutions shaping cultural economics, policy, and the knowledge economy
• State and municipal organizations supporting cultural and creative industries
• Doctoral studies.
Study subjects
1 Semester
obligatory
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KIPIM24122 9 credits
Communication Research
Module aim
To provide students with the knowledge and skills needed to understand the characteristics of general and specialized sciences and professional communication. Students will learn to analyse the differences between scientific expression and everyday knowledge, become acquainted with theory construction, its relationship with empirical knowledge, and general scientific methodology, as well as develop their abilities in the field of communication science.
Module description
The course is designed to understand the characteristics of general sciences, specialized sciences, and professional communication in the field of cognition. Students analyse the differences between scientific expression and everyday knowledge. They become acquainted with theory construction, its relationship with empirical knowledge, and general scientific methodology. Student activities are conducted in the field of communication science.
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KIKOM17092 6 credits
Cultural Programmes and Projects
Module aim
Students will get the knowledge of cultural programs, creative projects management and ability to justify the process of public sector development activity and its results.
Module description
Students get acquainted with creative and cultural projects definition. They analyze the situation of cultural projects in Lithuania and European Union. Students examine characteristic and role of project’s activities as well as the official strategic documents, priorities of the programs of culture. The phases of projects preparation activities are analyzed and successful projects’cases are discussed. Students organize a cultural Project from the idea development, preparation of the application till the accomplishment of the Project. The cultural programe management is discussed during the seminars, the opportunities of the Project as the mean of creative society communication are clarified.
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KIFSM20101 6 credits
Creative Societies
Module aim
The aim of course is to familiarize with main conceptions of creative sočiety and with Research approaches of cretive society.
Module description
The course deals with the conceptions of creative society, with its factors and approaches of research. The creative societies and the creative activities have been treated as main factor of contemporary culture.
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KIFSM22057 6 credits
Creative Urban Practices
Module aim
To acquaint students with key concepts and actual discussions in the contemporary field of urban studies. To demonstrate applicability of these concepts, discussing burning topics of urban life and searching for solutions. To encourage applying these concept while identifying and analyzing particular city problems. To encourage exploring and interpreting actively the potential of public space and functions of urban objects. To discuss the projects, which explore the potential of public spaces.
Module description
This course has been designed to bring students into contemporary discussions of practical problems of urban visual culture (e.g. the potential of abandoned urban places, the part of street-art in creating the image of the city, a problem of sustainability in creative communities, etc.), while presenting main concepts in urban studies and analytical tools. Students are encouraged to apply these tools, initiating individual research and developing a course project (analysis of chosen strategies of representation of a city objects and events and creation of alternative urban guide).
GĮ= GA×0,5 + P×0,3+ND×0,2
GA – exam
P – The research and creative project and its presentation
ND – homeworks and activity during seminars -
KIKOM26114 3 credits
Master Graduation Thesis I
Module aim
Carry out individual FW1, bringing together all the knowledge, skills and abilities acquired through the time of studies, Show the ability to solve a scientific problem in an original, creative and effectively manner, properly formulate research methodology and theoretically explain it and apply the results in practice..
Module description
Final work deals with graduates selected scientific problem and its practical application characteristics. The chosen topic must correspond to the direction of communication sciences and the branch of creative industries. Basic requirements: hot topic, relevant problem to be solved, summarising of scientific literature and researches on the subject, formulation and design of research methodology. Requirements for FW1: to prepare annotation in 1-2 pages, content of FW and the list of references. The annotation includes reasoning of topic’s actuality, problem, hypothesis, presentation of research area and the methods to be applied.
2 Semester
obligatory
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KIPIM24221 9 credits
Communication Empirical Research (with a Course Paper)
Module aim
The aim of this module is to equip students with the knowledge and skills necessary to conduct empirical consumer and design research effectively, particularly in the context of their master’s thesis projects focused on communication themes.
Module description
During the course, students are provided with opportunities to familiarize themselves with the theoretical assumptions of consumer and design research methodologies, understand the purpose and specifics of these types of research, and learn data collection methods. Students conduct empirical consumer and design research related to the communication theme of their master’s thesis: they prepare a research program, collect and analyse data. Based on the conducted research, they prepare a research report, which serves as their course work. Throughout the research, students must demonstrate the ability to select appropriate consumer and design research methods, correctly conduct the research, and properly interpret and present the research material.
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KIKOM17093 6 credits
Audiovisual Media Discourse
Module aim
To reveal the place of of classical and modern audiovisual media in the context of development of communication technology.
Module description
During audiovisual media discourse lectures and seminars, students analyze traditional media, their changes, transformations, transformations and the relationship with new media. During classes, students individually and in groups compare, analyze, evaluate media, create cultural communication projects that increase the availability of information, accessibility, and inclusiveness of community members.
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KIKOM17086 6 credits
Culture and Consumption
Module aim
To develop critical understanding of consumer society and culture.
Module description
This course presents critical understanding of consumer society and culture synthesizing different approaches as a tool for analyzing contemporary society and culture; to deepen students’ knowledge about contemporary society, culture and entrepreneurship.
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KIKOM20106 6 credits
Strategies of Creative Communication
Module aim
To introduce the communication theories, their development and relevant aspects of today. To provide knowledge and help to develop practical skills in interpersonal and professional communication situations, increase influence, manipulation management and negotiation abilities.
Module description
Aristotle’s theory of rhetoric, American behaviourism and the model ‘knowledge – attitude – behaviour ‘and its variations occupy the central part in the study of the theoretical heritage of persuasive communication. The concluding part of the course acquaints the students with the interpersonal, organisational and mediated context of persuasive communication and with important issues of the theory of argumentation, manipulation and negotiations.
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KIKOM26113 3 credits
Master Graduation Thesis II
Module aim
Carry out individual FW2, bringing together all the knowledge, skills and abilities acquired through the time of studies, Show the ability to solve a scientific problem in an original, creative and effectively manner, properly formulate research methodology and theoretically explain it and apply the results in practice..
Module description
Final work deals with graduates selected scientific problem and its practical application characteristics. The chosen topic must correspond to the direction of communication sciences and the branch of creative industries. Basic requirements: hot topic, relevant problem to be solved, summarising of scientific literature and researches on the subject, formulation and design of research methodology. Requirements for FW2: to prepare theoretical part of FW by formating it as scientific article.
3 Semester
obligatory
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KIKOM26097 24 credits
Master Graduation Thesis III
Module aim
The aim is to learn to analyse of scientific literature, to master research methods, conduct research, analyze data, formulate recommendations
Module description
During the final theses 3 (FT3) students finalizing the research report. They provide a comprehensive scientific analysis of the problem, research methodology, research data analysis and comparison with other scientist data. Postgraduates studying methodological requirements of research report an, learn to use adequate scientific language, learn to use research methods of communication as well as to carry out a research. They learn to analyze and describe the scietific data. Students provide fully complete final theses.
one of the following
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KIFSM22091 6 credits
Art Communication
Module aim
This module aims to prepare students of communication master degree, able for comprehensive and complete organization work in the field of developing and improving public creativity in an environment that is marked by term of “pictorial turn”. This module aims to provide the competencies and skills that would enable to understand, organize, and manage visual communication processes, also teach creative use of audio-visual communication capabilities
Module description
This module is dedicated to the topic of art ant communication. Visual impact of communication and the advent of new creative forms of communication dissemination will be analyzed. Topic of communication mainly will be analyzed through such visual medias as painting, graphic arts, photography, advertising, graphic design images. There will also be considered creative communication opportunities through the existing audio-visual arts artistic expression and opportunities. Much attention will be paid to the promotion of student’s creativity. Students will be introduced to the art audio-visual communication possibilities and perspectives.
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KIPIM22096 6 credits
Science Communication
Module aim
To provide knowledge about the dissemination of research results forms and develop skills smoothly and argumentative research results and conclusions to convey creativity, communications and other fields to non-professionals and the public.
Module description
The module is intended for students of scientific work organization and optimization, the dissemination in scientific and popular environments for skills development.
Statistics
| Metric | Value |
|---|---|
| Enrolled students | 7 |
| Enrolled to FT | 5 |
| Min FT grade | 8.02 |