Communication of Innovation and Technology

COMMUNICATION OF INNOVATION AND TECHNOLOGY

Hybrid learning approach is applied in this study programme. Hybrid learning is an educational model where some students attend class in-person, while others join the class virtually from home. 

Even the most innovative product will be doomed to fail if it does not find an interested user or manufacturer. Numerous studies show that a large number of innovative products fail and cause significant losses time and time again due to a lack of proper communication during their introduction in the market.

In the modern world, business launches a set of new products and services almost every day. However, it is professional and targeted marketing communication that lays the foundation for product success. Consequently, the demand for specialists who can shape effective communication is extremely high not only in Lithuania, but also around the world.
 
Most innovations can be applied in different areas. Given a wide variety of innovative solutions, there is a significant lack of professionals who are able to both understand innovations and introduce them in such a manner as is equally appropriate.

Improper communication and poor message delivery about innovation is often misunderstood not only by the public at large but also by potential end-users of innovations. It should be noted, though, that specialists who have expertise in public relations alone often lack the clarity of engineering thinking. As a result, their communicative message will fail to achieve the objective as well.

The need of Lithuanian business to communicate its activities and innovations has served as the main reason for introducing the MSc in Communication of Innovation and Technology and train specialists in this field.

Students in this Master's program will get acquainted with the communication process from different perspectives, including both the relationship between research and innovation, and international networking, consumer and design research. They will also increase their opportunity awareness of getting to know the consumer, identifying their needs and tailoring innovations accordingly.

In addition, students will study leadership, organizational management, change communication, improve personal communication, and conduct analysis on how all of this relates to social cohesion and sustainability. 

What competencies will I acquire?

The Master's study program in Innovation and Technology Communication is designed to master the following skills and competencies:

• managing communication tools and channels;
• creating and developing the corporate image of a company, taking into account the activities of a particular company and an effective communication of products and innovations;
• developing communication, change management, networking and intercultural competences;
• analyzing the need for innovative products and conducting their communication to business and society;
• doing public relations for technological companies (including the formation of employer‘s image);
• coordinating research and development (R&D) projects.

What are my possible career pathways?

• holding managerial positions on all levels, having the ability to ensure effective internal and external communication of the company;
• working in business and state enterprises, technology parks and valleys, incubators, start-ups, institutions and organizations of innovative economy and policy-making, state and municipal institutions, services and programs related to regional development;
• pursuing doctoral studies.