Creative Industries

Module aim

To get knowledge and skills necessary for doing qualitative research.

Module description

Course creates possibility for students to get acquainted with theoretical presumptions of qualitative research methods, to find out purpose and specifics of qualitative research, to get acquainted with data collection in qualitative researches. Students perform qualitative research: prepare research programme, perform interviews and focus group discussions. Students prepare research report – course-paper. Students have to demonstrate ability to choose appropriate research methods, to perform the research and to interpret and present research findings
Participation in at least 60% of the scheduled exercises is mandatory

Module aim

Acquaint with objective of advertisement, its history, forms, ways of application, integration with other communication
activities, tendencies, creation, evaluation of effectiveness, pecularities of analysis data.

Module description

Basics of Advertisement module is complex and covers theoretical, practical, creative activites which refers to holistic
approach and form contemporary understanding of advertising as a organizational tool of cummunication.
Participation in at least 60% of the scheduled exercises is mandatory

Module aim

To train in-depth understanding of principles of public relations, to develop basic communications with publics and media skills, to present theoretical and practical basis of public relations along with its problematic, application and tendencies.

Module description

Public relations course consists of theoretical part in which the students will be introduced with fundamental concepts of public relations, its history, formation, strategies and tactics of public relations, planning and evaluation; and practical part in which students will perform individual and group real life public relation practice illustrating tasks. In this course students should learn how to identify and to communicate with various publics, to analyze and to organize public relations campaigns and media relations, as well as to integrate social media.

Participation in at least 60% of the scheduled exercises is mandatory

Module aim

In this module students will learn about complexity of visual communication theory: semiotics (formation of content in visual message), psychology of Art (visual perception and perceptual mechanism), and communication (general principles of social communication). In parallel they will gain some understanding in methods of message visualization and rhetoric, the graphic design tools and ways to send a visual message to a target audience. During practical work students apply the knowledge in semio

Module description

In this module students will learn about complexity of visual communication theory: semiotics (formation of content in visual message), psychology of Art (visual perception and perceptual mechanism), and communication (general principles of social communication). During practical work students will apply the knowledge in methods of message visualization and rhetoric, the graphic design tools and ways to send a visual message to a target audience. The coursework will analyze the visual image strategies of a specific company and present options for their improvement.
Participation in at least 60% of the scheduled exercises is mandatory

Module aim

The aim of the course is to help the student to choose and define the topic, object and problems of the future BD work
research, working methods to solve the problems.

Module description

This is a certification of student work, the basis of which the qualification commission of student readiness for independent work and provide the specialty undergraduate qualification. BD writing develops the ability to communication problems in the field to examine independently, creatively, to link communications with the creative industries in the area to look for solutions to the problems raised. The author has demonstrated acquired during their studies in the field of communication and creative industries branch knowledge and the ability to know and reveal interpret communication processes realities.
The BD1 course includes an introduction (in which the problem must be raised and formulated, its relevance, the work object, goal and tasks presented) and the theoretical part of the work (in which the problem under consideration must be presented in a coherent manner with communication, creative industries). The BD1 course develops the ability to identify problems in the field of communication and creative industries, to connect communication with the field of creative industries, and to look for ways to solve problems. The student must demonstrate the knowledge acquired during his studies in the field of communication and the specialty of creative industries and reveal the ability to know and interpret communication processes in the field of creative industries.
Participation in at least 60% of the scheduled exercises is mandatory

Module aim

The course is intended to introduce students to the most famous schools of contemporary literature, to their representatives, as well to their works and develop the skills of literary creation in different genres.

Module description

The course presents the most famous tendencies in the contemporary literature and develops the skills of creative writing, of press release, as well of copywriting.
Students must attend at least 60 percent of the seminars and at least half of the lectures at the scheduled times

Module aim

Familiarize with the basics of creative screenplay writing and train to write creative screenplays for various creative projects. Train to model various life-situations using creative screenplay’s techniques.

Module description

The course presents a specific of scripting, the subject selection, the screenplay conceptual grounding , the text presentation to a client, modelling potential customer, Foreseeing practical problems. Develops the skills of creativity and capacity of team building and creative screenplay presentation.
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

BD writing and defense are self-study job qualification, showing the students the ability to hear important communication science and practice problems, use appropriate methods for identifying problems and, based on the survey results to formulate conclusions and recommendations and directions for further research.

Module description

This is a certification of student work, the basis of which the qualification commission of student readiness for independent work and provide the specialty undergraduate qualification. BD writing develops the ability to communication problems in the field to examine independently, creatively, to link communications with the creative industries in the area to look for solutions to the problems raised. The author has demonstrated acquired during their studies in the field of communication and creative industries branch knowledge and the ability to know and reveal interpret communication processes realities.
Participation in at least 60% of the scheduled exercises is mandatory

Module aim

To investigate the chosen problem and / or to provide creative and practical in its solutions.

Module description

This is a certification of student work, the basis of which the qualification commission of student readiness for independent work and provide the specialty undergraduate qualification. BD writing develops the ability to communication problems in the field to examine independently, creatively, to link communications with the creative industries in the area to look for solutions to the problems raised. The author has demonstrated acquired during their studies in the field of communication and creative industries branch knowledge and the ability to know and reveal interpret communication processes realities.

Module aim

Introduce to main concepts of communication of culture and its using to analyses of cultural texts

Module description

Introduce the concept of popular culture and definitions in sociology of culture, cultural studies and semiotics. Clarify the links between popular culture, economics and social processes. Introduce and explain to the concept of culture in semiotics and structuralism; explain the tools of semiotic analysis and its application to analyses the popular culture as text and to communication of culture. Introduce students to audience classifications, and correlations between reading of cultural texts and audience attitudes and values (process of communication of culture).
Participation in at least 60% of the scheduled exercises is mandatory

Module aim

Development of understanding in journalism’ functions and purposes, according to development of modern society.

Module description

Subject provides knowledge about the subject, which deals with public information and communications and the essence of the concept, presents the evolution of journalism, principles and functions. During the lectures, analyzes the content and dissemination of information and strategy, taking into account the mass media specifics.
Contributes to understand media strategies and define competitiveness.
Also evaluate media communication and the communication efficiency.
Participation in at least 60% of the scheduled exercises is mandatory

Module aim

The aim of the course is to introduce students to the basic concepts of urban studies and current debates on the principles of urban development and cultural urban planning; to develop students’ ability to analyse urban spaces on their own and in teams, to develop and implement group creative intervention projects in public spaces; and to develop students’ ability to act professionally in the creative industries labour market.

Module description

The course analyses the city as a creative communicative field and explores the concept of the creative city as a new model for urban regeneration and development in a globalised world. The course teaches the principles of field research, teamwork and project management. The course consists of theoretical and practical parts.
The course introduces students to urban public space interventions from the point of view of creative and entertainment industries; introduces the types of urban spaces in the city, their research and methodology, the topicalities and peculiarities of the system of public spaces; the concept of the creative city and the city as a medium. Practical creative activations are prepared, implemented and publicised during the course. Students plan creative activations in urban spaces, develop vision, identify limiting factors for implementation. The course promotes result orientation, discusses the issues of consistency of the goal, the means and the result. To optimise the implementation process of the creative project, the issues of teamwork, project management phases, the links between punctuality, fulfilling commitments and real work in creative industries are discussed. Course also focuses on the planning and implementation of communication of creative intervention. The course concludes with a discussion on the progress and results of the implemented creative project, possibilities for further development, the potential for the development of urban interventions, future directions and scenarios for the development of cities, creative industries and media relations
Participation in at least 60% of the scheduled exercises is mandatory.