• University
  • Community
  • International Students
  • Studies
  • Research and Innovation
  • For Business
  • Faculties
  • Contacts
  • Eshop
  • Mano VILNIUS TECH
University
  • University
  • About University
  • University Structure
  • ATHENA Alliance
  • Internationalisation
    • Erasmus+ and other mobility activities
      • Student mobility for studies
      • Student mobility for traineeships
      • Staff Mobility for Teaching
      • Staff Mobility for Training
      • Blended Short-term Mobility
      • Other Mobility Opportunities
        • Summer and Winter Schools
        • NORDTEK
        • Project „Partners for Value“
        • International Staff Weeks
        • Scholarships Offered by Partners
        • Additional financial support
        • Student Testimonials
    • International Projects
    • Membership
    • Partners
  • For the Media
  • Documents
    • Plans and Reports
    • Operational Documents
  • University Style
  • News
  • Events
  • Projects
Community
  • Community
  • Library
  • Dormitories
  • LinkMenų fabrikas
  • Sustainability Hub
  • Students’ Representation
  • Sports and Arts Centre
  • The Centre of Information Technology and Systems
  • Alumni
  • Emeritus
  • Academic support centre
  • Careers at VILNIUS TECH
    • Job Offers
  • Trade Union
International Students
  • International Students
  • Full-Time Students
    • Study Programmes
      • Undergraduate Studies
      • Graduate Studies
      • Postgraduate Studies
    • Admission Requirements
    • How To Apply?
    • Scholarships
    • Tuition and Other Fees
    • Country Specific Requirements
    • Legalization Procedure
    • Other Requirements
    • Transfer studies
    • Recognition of Foreign Qualifications
  • Exchange Students
    • Semester / Year Exchange Studies
    • Short-Term Exchange Studies (BIPs)
    • Exchange Traineeships
  • Accommodation
  • Immigration regulations
  • Useful Information
Studies
  • Studies
  • Freshman Guide
  • Academic Calendar
  • Scholarships and Funding
  • For Students with Individual Needs
  • Students’ Wellbeing
  • Career Development
    • Career Advice
    • Job and Internship Offers
    • VILNIUS TECH Career Day
  • VILNIUS TECH Digital Badges
Research and Innovation
  • Research and Innovation
  • About Research and Innovation at VILNIUS TECH
  • Research Projects
  • Conferences
  • Research Units
  • Postgraduate Studies
    • About Doctoral Studies
    • Doctoral Research Fields
    • Admission information
  • Post-Doctoral Programs
  • Research Integrity and Ethics
For Business
  • Business
  • Opportunities for Business
  • Services and Patents
    • Scientific Research
    • Patents for Inventions
    • IT Services
  • Professional Development Courses and Training
  • Knowledge and Technology Transfer Centre
    • News
    • Projects
  • Start-up and Innovation Acceleration
  • Auctions
Faculties
  • Antanas Gustaitis Aviation Institute
  • Faculty of Environmental Engineering
  • Faculty of Architecture
  • Faculty of Electronics
  • Faculty of Fundamental Sciences
  • Faculty of Creative Industries
  • Lithuanian Maritime Academy
  • Faculty of Mechanics
  • Faculty of Civil Engineering
  • Faculty of Transport Engineering
  • Faculty of Business Management
    • LT
  • Contacts
  • Eshop
  • Mano VILNIUS TECH
    • LT
VILNIUS TECH
  • University
    • About University
    • University Structure
    • ATHENA Alliance
    • Internationalisation
    • For the media
    • Documents
    • University Style
    • News
    • Events
    • Projects
  • Community
    • About the Community
    • Dormitories
    • Library
    • LinkMenų fabrikas
    • Sustainability HUB
    • Students Representation
    • Sports and Arts Centre
    • Academic support centre
    • The Centre of Information Technology and Systems
    • Alumni
    • Emeritus
    • Careers at VILNIUS TECH
    • Trade Union
  • International Students
    • Full-time Students
    • Exchange Students
    • Accommodation
    • Immigration regulations
    • Useful Information
  • Studies
    • Freshman Guide
    • Academic Calendar
    • Scholarships and Funding
    • For Students with Individual Needs
    • Students’ Wellbeing
    • Career Development
    • VILNIUS TECH Digital Badges
  • Research and Innovation
    • Research and Innovation at VILNIUS TECH
    • Research Projects
    • Conferences
    • Research Units
    • Postgraduate Studies
    • Post-Doctoral Programs
    • Research Integrity and Ethics
  • For Business
    • Opportunities for Business
    • Services and Patents
    • Professional Development Courses and Training
    • Knowledge and Technology Transfer Centre
    • Start-up and Innovation Acceleration
    • Auctions
  • Faculties
    • Antanas Gustaitis Aviation Institute
    • Faculty of Environmental Engineering
    • Faculty of Architecture
    • Faculty of Electronics
    • Faculty of Fundamental Sciences
    • Faculty of Creative Industries
    • Lithuanian Maritime Academy
    • Faculty of Mechanics
    • Faculty of Civil Engineering
    • Faculty of Transport Engineering
    • Faculty of Business Management
Back

Creative Industries

Double Degree Opportunity
  • International Students
  • Full-Time Students
    • Study Programmes
      • Undergraduate Studies
      • Graduate Studies
      • Postgraduate Studies
    • Admission Requirements
    • How To Apply?
    • Scholarships
    • Tuition and Other Fees
    • Country Specific Requirements
    • Legalization Procedure
    • Other Requirements
    • Transfer studies
    • Recognition of Foreign Qualifications
  • Exchange Students
    • Semester / Year Exchange Studies
    • Short-Term Exchange Studies (BIPs)
    • Exchange Traineeships
  • Accommodation
  • Immigration regulations
  • Useful Information
Full-time studies
  • Full-time studies
  • Part-time studies
Full-time studies
Part-time studies
  • Department
    Faculty of Creative Industries
  • Program code
    6121JX052
  • Field of study
    Social Sciences
  • Qualification
    Bachelor of Social Sciences
  • Duration
    4

Double degree option: Opportunity to also obtain a Bachelor of Arts from Kiel University of Applied Sciences (Germany).

Fun fact

Nike‘s brand slogan,“Just Do It”, is one of the most famous advertising slogans in history and has gained immediate recognition throughout the world. Inspired by the last words of a North American criminal, it’s a reminder that creative ideas can come from unexpected sources.

Stay ahead and communicate creatively.

About

The Creative Industries programme prepares future communicators who are fluent in the latest information and communication technologies. You’ll learn how to adapt messages creatively across a variety of media — from video channels and social networks to blogs and virtual reality. 

Because creative industries bring together information technology, management, media, and art, this programme equips you with a broad skill set and trains you to become a versatile communication specialist ready for a wide range of careers. 

Main Study Modules 

  • Creative Business 

  • Mass Communication 

  • Media Studies 

  • Advertising 

  • Visual Communication 

  • Public Relations 

"My studies helped me realise how central communication is to the creative industries. I discovered that effective communication has a huge impact on a company’s success. It can prevent misunderstandings, resolve conflicts, and guide better decisions - all of which directly influence business results."
Graduate
  • What will I be able to do?

    Graduates of the programme will develop abilities in:
    • Critical analysis of communication processes and media ecosystems
    • Designing and conducting marketing and media audits and research
    • Applying ICT and media tools to develop communication products and services
    • Organising and delivering creative industry projects for business and cultural clients
    • Producing textual, audio, visual and interactive content; planning and running integrated campaigns.

  • What are my career opportunities?

    With a degree in this programme you’ll find roles across a wide creative spectrum, including:
    • Management and leadership roles in advertising, design, film, music, publishing, TV/radio, games and more
    • Creative service agencies (communications, marketing, event management)
    • Corporate communications and media departments
    • Cultural organisations, festivals and arts management
    • Policy work and industry organisations for the creative sector
    • Freelance practice or launching creative start-ups.

Study subjects

1 - 2 Semesters
  • 1 - 2 Semesters
  • 3 - 4 Semesters
  • 5 - 6 Semesters
  • 7 - 8 Semesters
1 - 2 Semesters
3 - 4 Semesters
5 - 6 Semesters
7 - 8 Semesters

1 Semester

obligatory
  • KIKOB17050 6 credits

    Business Communication

    Module aim

    Students acquire knowlege in business communication and are able to apply it in practice.

    Module description

    The course on Business Communication (BC) consists of two parts: theoretical and practical. Students get acquainted with fundamental concepts and features of BC that influence communication efficiency, communication barriers, ways of eliminating them, means and ways to make communication more efficient, to address, analyse and critically assess different issues of ineffective communication, solve them in a rational way by verbal and nonverbal means in different communicative situations: during meetings, discussions, debates, public speaking, group work, employment interviews, conflicts. Practical tasks are individual and group:, meetings, negotiations, job application supporting documents employment interviews, field research, etc.
    Participation in at least 60% of the scheduled exercises and 50% of the lectures is mandatory.

  • KIKOB17052 6 credits

    Creative Business

    Module aim

    To provide integrated system of theoretical and practical knowledge of entrepreneurship fundamentals for creative industries, which would allow student to orient themselves better in national and international environment while incepting and developing business companies. Knowledge of entrepreneurship would let to solve urgent management and economic issues in order to maintain performance sustainability and efficiency of creative business companies. It is expected that provided course will let

    Module description

    Entrepreneurship fundamentals for creative industries as learning subject provides possibility for students to obtain economic, managerial, and sociologic (theoretical and practical) knowledge about inception and development of enterprises. A wide spectrum of theoretical and practical approaches towards specifics of contemporary business: recognizing and evaluation new opportunities, designing business models, choosing financing sources and predicting modes of business closing. Various types of organizations, their alliances, business growth specifics in Europe and USA are being considered.
    Participation in at least 60% of the scheduled exercises and 50% of the lectures is mandatory.

  • FMGSB19202 6 credits

    Digital Image Technology

    Module aim

    To introduce the main methods of digital image processing, with main algorithms and their practical realization. To gain skills to work with the most powerful and popular image processing software and get to know the exclusive features of the program.

    Module description

    The course deals with digital imaging technologies. It acquaints with digital video concepts, tools, elements. The following are examined in more detail: a) Peculiarities of raster and vector graphics and their application in different media. b) Peculiarities of human visual perception. c) Colour and its standards and correction in the digital space. d) Interaction of a digital image with time. e) Principles of extracting and processing complex digital images and their application in different media. f) Integration of the creative process with digital imaging technologies.
    Students must attend at least 80% of the time scheduled practical lectures and at least half of the lectures at the scheduled times.

  • KIKOB17210 6 credits

    Sociology

    Module aim

    To introduce the knowledge about social reality, to help to understand a sociological view towards society, it’s structure and processes, which influence individual’s socialization, people inter- relations, social action and collaboration.

    Module description

    The course analyzes the subject of sociology, methods, laws’ structure, its categories and position among humanitarian disciplines. Special attention is paid to the development of a social process, its standards and emerging peculiarities. The course also presents relation between sociological theory and research.
    Participation in at least 60% of the scheduled exercises and 50% of the lectures is mandatory.

  • KIKOB20101 3 credits

    Introduction to the Speciality

    Module aim

    To acquaint with the sector of creative industries, its activities and role in the development of modern society.

    Module description

    The activities of the creative industries sector are analyzed, the strategies of communication, creative industries and their situation in the world market are introduced. The importance of creativity education in the social and economic development of the creative sector is discussed.
    Participation in at least 60% of the scheduled exercises and 50% of the lectures is mandatory.

one of the following
  • KIUSB18101 3 credits

    English for Creative Communication

    Module aim

    To help students acquire and develop linguistic and professional communicative skills so that the future specialists are able to employ the acquired competences in practice, analyze information, and are proficient in communicating in spoken and written forms in daily, academic and professional activities.

    Module description

    English for Creative Communication module is meant for students of Creative Industries, Entertainment Industry and Events Engineering with the English language competences corresponding to B1-B2 levels and seeking to acquire knowledge and abilities of B2 – C1 language knowledge level. Special and general abilities are educated based on the topics (communication, culture, intercultural communication, management, marketing, advertising) covered in the module. Communicative (reading, writing, listening and speaking), cognitive, general abilities are aimed at developing communicative skills in English in academic and professional contexts, both in speaking and writing. Participation in at least 60% of the scheduled exercises is mandatory.

  • KIUSB18103 3 credits

    French for Creative Communication

    Module aim

    Padėti studentams įgyti ir išsiugdyti kalbinius ir profesinius komunikacinius gebėjimus, žinių, kad būsimieji specialistai gebėtų pritaikyti įgytas kompetencijas praktikoje, analizuoti informaciją, komunikuoti žodžiu ir raštu prancūzų kalba kasdienėje, akademinėje ir profesinėje veikloje.

    Module description

    French for Creative Communication module is meant for students of Creative Industries, Entertainment Industry and Events Engineering with the French language competences corresponding to B1-B2 levels and seeking to acquire knowledge and abilities of B2 – C1 language knowledge level. Special and general abilities are educated based on the topics (communication, culture, intercultural communication, management, marketing, advertising) covered in the module. Communicative (reading, writing, listening and speaking), cognitive, general abilities are aimed at developing communicative skills in French in academic and professional contexts, both in speaking and writing. Participation in at least 60% of the scheduled exercises is mandatory.

  • KIUSB18102 3 credits

    German for Creative Communication

    Module aim

    To help students acquire and develop linguistic and professional communicative skills so that the future specialists are able to employ the acquired competences in practice, analyse information, and are proficient in communicating in spoken and written forms in daily, academic and Professional activities.

    Module description

    German Language course is meant for students with the German Language competences corresponding to B1-B2 levels and seeking to acquire knowledge and abilities of B2-C1 language knowledge level. Special and general abilities are educated based on the topics (management, communication, marketing, advertising) covered in the course. Communicative (reading, writing, listening and speaking), cognitive, general abilities are aimed at developing communicative skills in German in academic and professional contexts, both in speaking and writing. Participation in at least 60% of the scheduled exercises is mandatory.

2 Semester

obligatory
  • KIKOB22102 6 credits

    Electronic Communication and Social Networks

    Module aim

    The purpose of the Electronic Communication and Social Networks course is to acquaint the students who have chosen the Bachelor of Communication Sciences with the place of electronic communication in the context of other communication methods, to highlight the most important features of electronic communication that connect and distinguish it from the other two fundamental communication methods of Western civilization – oral and written. In the course, through theoretical studies and practical tasks, the most important features of human experience and social design, which are formed by electronic communication, are revealed, paying special attention to the so-called culture of algorithms. The subject analyzes the most important social media, the structure of their algorithms, creates forms of textuality, visuality and social interaction.

    Module description

    In the course, through theoretical studies and practical tasks, the most important features of human experience and social design, which are formed by electronic communication, are revealed, paying special attention to the so-called culture of algorithms. The subject analyzes the most important social media, the structure of their algorithms, creates forms of textuality, visuality and social interaction.
    Participation in at least 60% of the scheduled exercises and 50% of the lectures is mandatory.

  • KIKOB18202 6 credits

    Mass Communication

    Module aim

    The course aims to familiarize with the classical and modern theories of mass communication, a review of the most important means of mass communication theories and methodological problems studied. Historical development of mass communication theories overview.

    Module description

    To introduce the mass communication theories, their problems, old and new media, and their interaction. Understand what separates and share new media with the old, the traditional media. Find out what are the signs of new media and how it changes the traditional concepts of mass communication; new media as part of a research in mass communication research field.
    Coursework consists of theoretical-descriptive and critical, analytical parts (estimated at 33.3 percent.). The student chooses one of mass communication theory, it describes from the scientific literature, and later analyzed on the basis of the theory of criticism in the scientific literature and provide the overall picture, as far as theory is relevant today as it has changed, what can be studied on the basis of the theory today. Participation in at least 60% of the scheduled exercises and 50% of the lectures is mandatory

  • FMGSB19201 6 credits

    Media Production

    Module aim

    This course will provide students with such knowledge:
    1) Terminology and definitions used in audiovisualy industry;
    2) Script structure & dramaturgy; Industry standart script formatting;
    3) Audio and video equipment – theoretical knowledge ant practical skills;
    4) Video editing – basics of using Adobe Premiere software;
    5) Film crew: Roles and responsibilities;
    6) Various media forms (advertising, music video clips, etc.) and their application.

    Module description

    “Media production” provides students with a general knowledge on audiovisual arts industry. Module introduces all stages of film production – development, production, editing and postproduction. Students gain theoretical and practical
    knowledge on using audio and video equipment, develop practical video editing, scriptwriting skills.
    Students must attend at least 80% of the time scheduled practical lectures and at least half of the lectures at the scheduled times.

  • FMGSB18210 6 credits

    Graphic Programming for Mobile Devices

    Module aim

    1) Work with user interface prototyping software for mobile devices;
    2) Create interface prototypes for mobile devices;
    3) Choose interface styles for different mobile device platforms;
    4) Work independently.

    Module description

    Current progress of technology enables almost everybody to have a mobile phone. Very often, the phone is used not only for its primary function, but for various other tasks, essentially it becomes multifunctional mobile device. Graphical possibilities of these devices are discussed in the module.
    Students must attend at least 80% of the time scheduled practical lectures and at least half of the lectures at the scheduled times.

  • VVTEB20201 3 credits

    Copyright Law

    Module aim

    To provide students with the comprehensive knowledge on copyrights and related rights, as one of the types of intellectual property while dealing with the legal framework in Lithuania and other countries, to acquire skills to analyze the theoretical and practical problems in the copyright Law and to expand students’ capacity for self-absorption in this field

    Module description

    The module involves the exploration of copyright rights and related rights among other types of intellectual properties, development of Copyright Law and its sources in Lithuania and other countries, the peculiarities of different types of copyrights and related rights, their subjects, objects, protection and implementation of copyrights.
    Students must attend at least 60 per cent of the seminars and at least half of the lectures at the scheduled times.

one of the following
  • KIUSB18110 3 credits

    English for Specific Purposes

    Module aim

    To help students acquire and develop linguistic and professional communicative skills as well as relevant knowledge so that the future specialists are able to use their acquired competences and analyse information, communicate in spoken and written language in their everyday, academic and professional situations.

    Module description

    The module Speciality English Language is targeted at the development of Creative Industries and Entertainment Industry students’ C1 level of the English language competences, for further development of skills gained in the module English for Creative Communication for communication in both daily and professional situations. The course develops the independent user’s language skills, professional vocabulary (through media topics), the correct technical and scientific language usage knowledge, abilities to analyse and summarize speciality literature, effective academic presentation skills. Participation in at least 60% of the scheduled exercises is mandatory.

  • KIUSB18112 3 credits

    Speciality French Language

    Module aim

    To help students acquire and develop linguistic and professional communicative skills as well as relevant knowledge so that the future specialists are able to use their acquired competences and analyse information, communicate in spoken and written language in their everyday, academic and professional situations.

    Module description

    The module Speciality French Language is targeted at the development of Creative Industries and Entertainment Industry students’ C1 level of the French language competences, for further development of skills gained in the module Frenchh for the Media for communication in both daily and professional situations. The course develops the independent user’s language skills, professional vocabulary (through media topics), the correct technical and scientific language usage knowledge, abilities to analyse and summarize speciality literature, effective academic presentation skills. Participation in at least 60% of the scheduled exercises is mandatory.

  • KIUSB18111 3 credits

    Academic German Language

    Module aim

    To help students develop linguistic and communicative skills, acquire knowledge according to CEFR C1 level in order to communicate spontaneously both in written and spoken forms on daily, cultural and professional topics.

    Module description

    During the Academic German Language course students reach a high enough (C1) level of German that is necessary for studies in an academic institution. It is an integrated skills course that develops students’ abilities in reading, writing, listening and speaking in an academic context. It will enable students to prepare assignments or write up a research paper in German, to participate in tutorials and seminars conducted in German.

3 Semester

obligatory
  • KIKOB18301 6 credits

    Quantitative Research (with Course Paper)

    Module aim

    To get knowledge and skills necessary for doing quantitative research.

    Module description

    The course provides students with an opportunity to become familiar with the theoretical basics of quantitative research methods, learn about the purpose and specifics of quantitative research, and become familiar with data collection in quantitative research. Students conduct quantitative research: they develop a research program, collect data and analyze it. Students prepare a research report – a course paper. The students should demonstrate the ability to select suitable research methods, to carry out a survey, and to interpret and present research results.
    Participation in at least 60% of the scheduled exercises and 50% of the lectures is mandatory.

  • KIKOB17054 6 credits

    Media Studies (with Course Project)

    Module aim

    To acquaint students with the main issues and methodological perspectives of media studies, developing the understanding of theoretical grounds of mediated culture as well as the understanding of the functioning of media products in nowadays culture.

    Module description

    The course is based on the analysis of the main Media Studies concepts, the examination of the most widespread methodological approaches to media studies and the discussion of actual theoretical and practical problems, concerned with the production and consumption of media culture. In the framework of this course students get acquainted with media theories, various authors and disciplines, in the context of which main problems of Media Studies were formed.
    Participation in at least 60% of the scheduled exercises and 50% of the lectures is mandatory.

  • FMGSB19301 6 credits

    Design of Multimedia Elements

    Module aim

    Be able to apply the principles of multimedia design, to select right elements of artistic expression, to create aesthetically, expressive and evocative computer visualization.

    Module description

    This course introduces with multimedia design elements, promotional products design features, their aesthetic, expression and the importance of conveying and expressiveness of information. The presentation of multimedia design elements for the specifics of using graphical means of expression and compositional principles. Analyzing visual design and development cycle of the imaged object. Taught create abstracted image of the object, to create the specific environment.
    Introduced in style design, taught to create a representative multi-media product design. Taught to choose and combine font style, proportions, composing.
    Students must attend at least 80% of the time scheduled practical lectures and at least half of the lectures at the scheduled times.

  • VVVKB17031 3 credits

    Marketing

    Module aim

    To deliver to the students the knowledge and practical skills about marketing activity, strategic and tactical decisions, used for product sales in local and international markets.

    Module description

    During marketing course holistic marketing concept and main elements are analysed. For students variety of marketing objects is presented. Main marketing concepts: needs, wants and demands are presented. In the course main strategic marketing elements and marketing information systems are introduced. In the course external and internal marketing environment is analysed and practical analytical tools (PESTEL, SWOT, etc.) are presented. Also main marketing research methods and tools are discussed. For students marketing planning process and marketing plan are introduced. During the course main product concept, product level, service marketing is discussed. Main pricing, distribution channels, promotion strategies for marketing of products are presented. New communication trends and innovative internet tools and media are presented. Students of the first and second courses of full-time bachelor studies must attend at least 60% of exercises and at least half of the theoretical lectures according to the timetable.

  • KIFSB18301 3 credits

    Media Ethics

    Module aim

    The aim of the course is to introduce the main theories of normative ethics, to analyze the influence of media on moral attitudes and to critically evaluate various ethical aspects of media.

    Module description

    The course introduces the main theories of normative ethics (virtue ethics, utilitarianism, deontology) and the possibility of applying these theories to both traditional and new media. When analyzing ethical problems and moral dilemmas arising in the media field, various methods of conflict solving and situation assessment are applied. The neutrality of the media is reconsidered by asking how much the media strengthens and how much it weakens moral consciousness. Current problematic issues of media ethics are considered both on a personal, interpersonal, and societal level. The relationship between media ethics as a field of applied ethics and other fields of applied ethics is shown.
    Students must attend at least 60 percent of the seminars and at least half of the lectures at the scheduled times

one of the following
  • KIFSB18302 3 credits

    Creative Writing

    Module aim

    The course is intended to introduce students to the most famous schools of contemporary literature, to their representatives, as well to their works and develop the skills of literary creation in different genres.

    Module description

    The course presents the most famous tendencies in the contemporary literature and develops the skills of creative writing, of press release, as well of copywriting.
    Students must attend at least 60 percent of the seminars and at least half of the lectures at the scheduled times

  • KIUSB18104 3 credits

    English Language for the Media

    Module aim

    To help students acquire and develop linguistic and professional communicative skills as well as relevant knowledge so that the future specialists are able to use their acquired competences and analyse information, communicate in spoken and written language in their everyday, academic and professional situations.

    Module description

    The module English for the Media is targeted at the development of Creative Industries and Entertainment Industry students’ C1 level of the English language competences, for further development of skills gained in the module Speciality English in both daily and professional situations. The course develops the independent user’s language skills, professional vocabulary (through media topics), the correct technical and scientific language usage knowledge, abilities to analyse and summarize speciality literature, effective academic presentation skills. Participation in at least 60% of the scheduled exercises is mandatory.

  • KIUSB18106 3 credits

    French for the Media

    Module aim

    To help students acquire and develop linguistic and professional communicative skills as well as relevant knowledge so that the future specialists are able to use their acquired competences and analyse information, communicate in spoken and written language in their everyday, academic and professional situations.

    Module description

    The module French for the Media is targeted at the development of Creative Industries and Entertainment Industries students’ C1 level of the French language competences, for further development of skills gained in the module French for Creative Communication for communication in both daily and professional situations. The course develops the independent user’s language skills, professional vocabulary (through media topics), the correct technical and scientific language usage knowledge, abilities to analyse and summarize speciality literature, effective academic presentation skills. Participation in at least 60% of the scheduled exercises is mandatory.

  • KIUSB18105 3 credits

    German Language

    Module aim

    To help students acquire and develop linguistic and professional communicative skills so that the future specialists are able to employ the acquired competences in practice, analyse information, and are proficient in communicating in spoken and written forms in daily, academic and Professional activities.

    Module description

    German Language course is meant for students with the German Language competences corresponding to B1-B2 levels and seeking to acquire knowledge and abilities of B2-C1 language knowledge level. Special and general abilities are educated based on the topics (management, communication, marketing, advertising) covered in the course. Communicative (reading, writing, listening and speaking), cognitive, general abilities are aimed at developing communicative skills in German in academic and professional contexts, both in speaking and writing. Participation in at least 60% of the scheduled exercises is mandatory.

  • KIPIB18303 3 credits

    Script Writing

    Module aim

    Familiarize with the basics of creative screenplay writing and train to write creative screenplays for various creative projects. Train to model various life-situations using creative screenplay’s techniques.

    Module description

    The course presents a specific of scripting, the subject selection, the screenplay conceptual grounding , the text presentation to a client, modelling potential customer, Foreseeing practical problems. Develops the skills of creativity and capacity of team building and creative screenplay presentation.
    Participation in at least 60% of the scheduled exercises is mandatory.

4 Semester

obligatory
  • KIKOB18402 6 credits

    Qualitative Research (with Course Paper)

    Module aim

    To get knowledge and skills necessary for doing qualitative research.

    Module description

    Course creates possibility for students to get acquainted with theoretical presumptions of qualitative research methods, to find out purpose and specifics of qualitative research, to get acquainted with data collection in qualitative researches. Students perform qualitative research: prepare research programme, perform interviews and focus group discussions. Students prepare research report – course-paper. Students have to demonstrate ability to choose appropriate research methods, to perform the research and to interpret and present research findings
    Participation in at least 60% of the scheduled exercises is mandatory

  • KIKOB17065 6 credits

    Public Relations

    Module aim

    To train in-depth understanding of principles of public relations, to develop basic communications with publics and media skills, to present theoretical and practical basis of public relations along with its problematic, application and tendencies.

    Module description

    Public relations course consists of theoretical part in which the students will be introduced with fundamental concepts of public relations, its history, formation, strategies and tactics of public relations, planning and evaluation; and practical part in which students will perform individual and group real life public relation practice illustrating tasks. In this course students should learn how to identify and to communicate with various publics, to analyze and to organize public relations campaigns and media relations, as well as to integrate social media.

    Participation in at least 60% of the scheduled exercises is mandatory

  • KIKOB20102 6 credits

    Digital Communication

    Module aim

    The main aim of the course is to provide students with a comprehensive understanding of how digital technologies and the rise of social media are changing communication and marketing strategies across different industries. This includes learning about marketing concepts that are relevant in the digital environment, analysing best practice examples, and developing skills for creating, delivering and communicating value by using digital communication tools and social media platforms

    Module description

    The course provides balanced and well-designed training in the principles of digital and social marketing communication. The syllabus is a combination of theoretical knowledge and practical skills. By the end of this course, the students will be able to understand the core processes of planning a digital marketing strategy by employing the major online channels
    Participation in at least 60% of the scheduled exercises is mandatory

  • KIKOB18401 6 credits

    Visual Communication (with Course Paper)

    Module aim

    In this module students will learn about complexity of visual communication theory: semiotics (formation of content in visual message), psychology of Art (visual perception and perceptual mechanism), and communication (general principles of social communication). In parallel they will gain some understanding in methods of message visualization and rhetoric, the graphic design tools and ways to send a visual message to a target audience. During practical work students apply the knowledge in semio

    Module description

    In this module students will learn about complexity of visual communication theory: semiotics (formation of content in visual message), psychology of Art (visual perception and perceptual mechanism), and communication (general principles of social communication). During practical work students will apply the knowledge in methods of message visualization and rhetoric, the graphic design tools and ways to send a visual message to a target audience. The coursework will analyze the visual image strategies of a specific company and present options for their improvement.
    Participation in at least 60% of the scheduled exercises is mandatory

Free choice
  • 3 credits

    Free choice module

5 Semester

obligatory
  • KIKOB18201 6 credits

    Popular Culture Studies (with Course Paper)

    Module aim

    Introduce to main concepts of communication of culture and its using to analyses of cultural texts

    Module description

    Introduce the concept of popular culture and definitions in sociology of culture, cultural studies and semiotics. Clarify the links between popular culture, economics and social processes. Introduce and explain to the concept of culture in semiotics and structuralism; explain the tools of semiotic analysis and its application to analyses the popular culture as text and to communication of culture. Introduce students to audience classifications, and correlations between reading of cultural texts and audience attitudes and values (process of communication of culture).
    Participation in at least 60% of the scheduled exercises is mandatory

  • KIKOB18501 6 credits

    Journalism and Content Strategy

    Module aim

    Development of understanding in journalism’ functions and purposes, according to development of modern society.

    Module description

    Subject provides knowledge about the subject, which deals with public information and communications and the essence of the concept, presents the evolution of journalism, principles and functions. During the lectures, analyzes the content and dissemination of information and strategy, taking into account the mass media specifics.
    Contributes to understand media strategies and define competitiveness.
    Also evaluate media communication and the communication efficiency.
    Participation in at least 60% of the scheduled exercises is mandatory

  • KIPIB18505 3 credits

    Film Industry

    Module aim

    Enable the students to be able to analyse and associate film industry phenomena with a wider field of cultural studies, to apply the acquired knowledge for the research of creative industries.

    Module description

    The aim of the Course is detailed studies of the development of film industry from the emergence of cinema technology in the 19th century to the most important developments in contemporary film industry. Students will also get acquainted with the system of film industry, production, distribution and exhibition, will encourage students’ critical attitude towards global film industry. After completing the course students will be able to analyze and evaluate film industry processes and to understand the principles of film industry.
    Participation in at least 60% of the scheduled exercises is mandatory.

  • KIPIB17070 3 credits

    Music Industry

    Module aim

    The aim of the course is to present the pecularities of music industry, how music affects listeners and what are the technical possibilities and ways to develop a musical product.

    Module description

    The program is structured to review the phenomenon of music and reveal its place in the cultural and industrial context. The object of study is investigated in various aspects. The introductory part of the course overviews physical properties and organization principles of music, as well as music communication; it is examined how music reaches and affects the human mind. Regarding the technical aspects of music there are these specific issues distinguished in the development of a musical product: musical instruments, sound reinforcement, recording. A brief summary of the Western music history reveals how demographic, technological and social factors influence the development of music and music industry. Review on music bussiness includes artists’ management, music publishing, music production and organization of concerts and festivals.
    Students must attend at least 60 per cent of the seminars and at least half of the lectures at the scheduled times.

  • VVFRB21501 3 credits

    Financial Management of Business

    Module aim

    To provide knowledge to students with key issues in business finance related to valuation, risk analysis, capital budgeting and financing decisions and to enable students to apply these fundamental principles of financial theory in real-world financial decision-making situations.

    Module description

    During this course, the students will get acquainted with the basic concepts and skills required making financial decisions based on fundamental principles of modern financial theory. The main topics: Business establishment process financial statement analysis, Support for Business, sources of business financing; Credit management. Interest calculations and loan management; Financial investments and their evaluation; Investment projects and its assessment methods; Business investment risk management.
    Students must attend at least 60 per cent of the seminars and at least half of the lectures at the scheduled times.

one of the following
  • KIPIB18508 6 credits

    Audiovisual Projects

    Module aim

    To learn and understand techniques and processes of development, production, and dissemination of audiovisual projects and be able to implement these techniques and processes in practice.

    Module description

    Students will become familiar with the main principles of development, production, and dissemination of audiovisual projects as well as be provided with opportunities to apply these principles in practice.
    Participation in at least 60% of the scheduled practice sessions is mandatory.

  • KIPIB20501 6 credits

    Photography Studies

    Module aim

    The aim of the course is to develop students creativity skills, develop visual vision and thinking, and develop skills to adapt photography and multimedia online, television, advertising, marketing communications and other creative and entertainment industry practices.

    Module description

    Photography studios include contemporary photography and its role in the process of visual communication, the peculiarities of visual culture. The course introduces the history of photography, its types, variety and differences of means of photography expression; as well with the tools of new media, photography as artistic expression and their versatile application in professional entertainment industries and communication activities. The aim of the course is to explain the nature of photography and multimedia communications.
    Participation in at least 60% of the scheduled exercises is mandatory.

  • MERSB17063 6 credits

    Printing Project

    Module aim

    To develop an interest in information registration and distribution scientific innovation, to apply the acquired knowledge about press, publishing, advertising in companies working in production field, selecting necessary means, adapting the environment for their needs, applying high technologies in different workplaces. To develop wide erudition, ability to observe and critically analyze, creatively solve technical, administrative and legal printing process problems in global market conditions.

    Module description

    Students are introduced to the business models of publishing and printing companies, provided with knowledge about the infrastructure of printing companies, order submission and execution procedures. Much attention is paid to the knowledge and quality control of the production processes of printed products. Knowledge of printing technologies, their classification, advantages and disadvantages of individual printing methods, possibilities and limitations of application to different products for printing, introduction to the equipment and materials used in the production of printed products. The problem of color reproduction in digital and printed media is discussed. The technology of production of book publications is introduced. Pricing of printing products and modeling of companies’ activities are analyzed. Knowledge is evaluated by exam.

    Participation in at least 60% of the scheduled exercises is mandatory.

Free choice
  • 3 credits

    Free choice module

6 Semester

obligatory
  • KIKOB17077 9 credits

    Integrated Project

    Module aim

    Provide students with practical knowledge and to integrate the knowledge of management, communication and creative industries gained in other courses, through the implementation of the practical project coordinated by the tutors.

    Module description

    Course of Comprehensive Project is constructed to gain practical skills as well as to apply and to integrate theoretical knowledge of creative industries, communication, management in planning and execute comprehensive project in the field of creative industries.
    Participation in at least 60% of the scheduled exercises is mandatory

  • KIKOB20107 6 credits

    Creative Industries Studies (with Course Paper)

    Module aim

    Provide main knowledge and skills to organize and implement communication products and services in the creative services sector companies

    Module description

    Familiarize with Creative Industries conception and phenomena, reveal CI links with changes in economic and ITC. Explain CI structure, principles of action, business forms and main skills, important in CI business.
    Participation in at least 60% of the scheduled exercises is mandatory

  • KIKOB18601 6 credits

    Advertising (with course work)

    Module aim

    Acquaint with objective of advertisement, its history, forms, ways of application, integration with other communication
    activities, tendencies, creation, evaluation of effectiveness, pecularities of analysis data.

    Module description

    Basics of Advertisement module is complex and covers theoretical, practical, creative activites which refers to holistic
    approach and form contemporary understanding of advertising as a organizational tool of cummunication.
    Participation in at least 60% of the scheduled exercises is mandatory

  • KIPIB18602 3 credits

    Urban Studies

    Module aim

    The aim of the course is to introduce students to the basic concepts of urban studies and current debates on the principles of urban development and cultural urban planning; to develop students’ ability to analyse urban spaces on their own and in teams, to develop and implement group creative intervention projects in public spaces; and to develop students’ ability to act professionally in the creative industries labour market.

    Module description

    The course analyses the city as a creative communicative field and explores the concept of the creative city as a new model for urban regeneration and development in a globalised world. The course teaches the principles of field research, teamwork and project management. The course consists of theoretical and practical parts.
    The course introduces students to urban public space interventions from the point of view of creative and entertainment industries; introduces the types of urban spaces in the city, their research and methodology, the topicalities and peculiarities of the system of public spaces; the concept of the creative city and the city as a medium. Practical creative activations are prepared, implemented and publicised during the course. Students plan creative activations in urban spaces, develop vision, identify limiting factors for implementation. The course promotes result orientation, discusses the issues of consistency of the goal, the means and the result. To optimise the implementation process of the creative project, the issues of teamwork, project management phases, the links between punctuality, fulfilling commitments and real work in creative industries are discussed. Course also focuses on the planning and implementation of communication of creative intervention. The course concludes with a discussion on the progress and results of the implemented creative project, possibilities for further development, the potential for the development of urban interventions, future directions and scenarios for the development of cities, creative industries and media relations
    Participation in at least 60% of the scheduled exercises is mandatory.

  • KILSB17031 3 credits

    Specific Purpose Language Culture

    Module aim

    To make opprtunities introduce students with the academic style features, terminology principles, the regularities of professional language and the principles of composing the scientific text.

    Module description

    The academic style and its place in the system of functional styles is analyzed. The differences of spoken and written language, the public and non-public language features are discussed. A detailed analysis of the terms concept, types, requirements, structure,
    terminology management techniques is presented. The focus on the analysis of scientific language expression patterns and disadvantages of scientific text composition features. Participation in at least 60% of the scheduled exercises is mandatory.

7 Semester

obligatory
  • KIKOB17079 15 credits

    Professional Internship

    Module aim

    The aim is to empower theoretical knowledge from communication and creative industries in practice

    Module description

    During professional practice time the student applies, establish and improve education knowledge and skills acquired in the general study program and special reveals the practical (creative) activities. During practice student collects and summarizes the information about a particular company or organization activity, play the key activities and forms analysis, perform object organizational structure investigation, submit their conclusions about the effectiveness of the organization and prepare proposals for the object activity maximization. Depending circumstances students describe their personal involvement in the development and realization concrete projects, which are interested in the organization itself.
    Participation in at least 60% of the scheduled exercises is mandatory

  • KIKOB21101 6 credits

    Bachelor Graduation Thesis 2

    Module aim

    The aim of the course is to acquaint students with how to plan and organize research of scientific literature analysis, to
    summarize the results of theoretical analysis, on its basis to plan, organize empirical research, to formulate conclusions, to provide practical in its solutions.

    Module description

    This is a certification of student work, the basis of which the qualification commission of student readiness for independent work and provide the specialty undergraduate qualification. BD writing develops the ability to communication problems in the field to examine independently, creatively, to link communications with the creative industries in the area to look for solutions to the problems raised. The author has demonstrated acquired during their studies in the field of communication and creative industries branch knowledge and the ability to know and reveal interpret communication processes realities.
    Participation in at least 60% of the scheduled exercises is mandatory

  • KIKOB22101 6 credits

    Innovation Management

    Module aim

    The course aims to provide students with the knowledge and skills necessary for innovation development and change management
    Participation in at least 60% of the scheduled exercises is mandatory

    Module description

    This module presents key concepts and principles of innovation and change management process, innovation classification, creativity stimulation tools and methods, ideas generation and evaluation process, management of innovation development team, development of innovation project, sources of innovation financing, innovation commercialization. Understanding of business change. Traditional and new business models, knowledge-based economy, gift economy. Free software, free music, free literary movements and business models. Creative business teams, motivation, goal formulation and execution of the tasks progress measurement. Creative business process analysis and improvement.
    Participation in at least 60% of the scheduled exercises is mandatory

one of the following
  • ELKRB16726 3 credits

    Information Communication Technologies

    Module aim

    Provide the students majoring in non-technical subjects with theoretical understanding of ICT developmental trends and possibilities of using ICT devices, as well as reinforce this knowledge with practical skills of using and managing ICT devices.

    Module description

    This study course will enable students to better understand the world of Information Communication Technologies (ICT), to learn about the recent and future trends of ICT technologies, to see how they could be used in professional activities as well as in evolving social communications. Also subject provides knowledge about working principles of modern wire and wireless telecommunication systems. The focus of this module will be on presenting ICT devices and how they could be used in such applications as “wearable computing”, “Internet-of-things” and so on. It will be shown how such devices could enrich and broaden the communications content and forms, or autonomously address various practical tasks. During the practical works, students will get a hands-on experience of dealing with ICT applications, test ICT devices, to understand their essential functions and perform essential control functions.
    Students are required to attend all theoretical lectures, with attendance exceeding 50% over the course of the semester. Students must complete all assigned practical work, with at least 60% of these tasks completed as scheduled.

  • KIKOB18702 3 credits

    Change Management

    Module aim

    Įgalinti studentus efektyviai ir tikslingai taikyti komunikacijos ir vadybos strategijas, būdus ir priemones siekiant diegti ir (ar) valdyti vykstančius pokyčius organizacijoje.

    Module description

    It is a whole set of theory and practice that helps to understand the essence of change and the process of its management in different phases. There are two sides in the process of change: the initiators / controllers and those who carry it out or are surviving them. It is important to know how to build teams, collaborate, manage conflicts, communicate in the process of change. The subject also covers the wider context of change in order to make successful and creative decisions and communicate them to different groups of people.
    Participation in at least 60% of the scheduled exercises is mandatory

8 Semester

obligatory
  • KIKOB17083 9 credits

    Bachelor Graduation Thesis 3

    Module aim

    BD writing and defense are self-study job qualification, showing the students the ability to hear important communication science and practice problems, use appropriate methods for identifying problems and, based on the survey results to formulate conclusions and recommendations and directions for further research.

    Module description

    This is a certification of student work, the basis of which the qualification commission of student readiness for independent work and provide the specialty undergraduate qualification. BD writing develops the ability to communication problems in the field to examine independently, creatively, to link communications with the creative industries in the area to look for solutions to the problems raised. The author has demonstrated acquired during their studies in the field of communication and creative industries branch knowledge and the ability to know and reveal interpret communication processes realities.
    Participation in at least 60% of the scheduled exercises is mandatory

  • KIPIB17081 6 credits

    Media Projects

    Module aim

    To introduce activities of media projects, its practice and application methods in various organizations. To get knowledge in differentiation of project types and applicable project management tools, instruments and methods. To get knowledge about effective project preparation and management tools.

    Module description

    During the course students will improve knowledge of project management, useful tools for managing different media projects. During the semester, students will analyze different media projects, generate ideas, deepen their knowledge in the areas of communication, risk management, leadership, and expand their argumentation competencies.
    Participation in at least 60% of the scheduled exercises is mandatory.

  • KIPIB23804 6 credits

    Organisational Culture

    Module aim

    To get acquainted with the concepts and models of organisational culture, its creation and communication; the characteristics of successful cases and their mindset and behavior, and to test knowledge in practice.

    Module description

    During the Organizational Culture course, students will learn about theories, models, and practices of organisational culture, change communication, and organizational image. Students will discuss the communication processes and characteristics of a successful organisation: values, models, habits and traditions, specifics of encountering different cultures. The course analyzes models for classifying organizational cultures (G.Hofstede, K.S. Cameron and R.E. Quinn et al.), Methods for identifying and evaluating organizational cultures, communication solutions for innovation, technology, creativity, digital, decentralized, and other types of organizational cultures. The course will analyze cases from global organizations where organizational culture is an important factor for success and exclusivity. Practical skills to use organisational culture identification, creation and communication tools are developed, communication projects for practical real-life situations will be developed.
    Participation in at least 60% of the scheduled exercises is mandatory.

  • ARPGB17008 6 credits

    Contemporary Art Communication (with course work)

    Module aim

    To provide knowledge of communicational means and methods as practiced in contemporary art and to foster ability to comprehend these models as well as to apply them creatively in production of mass media projects.

    Module description

    The course is aimed to introduce contemporary art as conceptual and discursive practice, embracing critical commu-nication of relationship between art and everyday life, public and private sphere, social, political and aesthetic ideas. The students will be guided to understand and to interpret the contemporary art works as open communicational structures, defined and modeled by their relation to cultural context and receiver. The course is structured into series of lectures, seminars and the course project aimed to reconstruct selected contemporary art pieces through applica-tion of mediation and communication means specific to them.Participation in at least 60% of the scheduled exercises is mandatory.

one of the following
  • VVEIB23801 3 credits

    Creative Economy

    Module aim

    Acquaint with objective of creative economy, origins of the process, influence to nowadays local, national and global environment. Develop skills to identify cultural and creative economy, evaluate upon systematic methodologies. Acquire general competence to identify and define creative economy activities, give a sense in realistic environment; analyze political documents, scientific literature.

    Module description

    Creative economy module covers theoretical, practical, managerial creative activities which refer to holistic approach and form contemporary understanding of creative economy as phenomena based more on ideas not physical capital.
    Students must attend at least 60 % of the time scheduled exercises.

  • KIFSB17159 3 credits

    Social Responsibility

    Module aim

    To introduce problematic field and genesis of social responsibility.

    Students will be able to identify realm of social responsibility, to analyze it and make legitimate conclusions.

    This module aims to provide the competencies and skills that would enable students’ critical thought, engage them for socially responsible activities and enable to take socially responsible decisions.

    Module description

    The course focuses on analysis of the basic concepts and main issues of social responsibility. The philosophical origin of social responsibility is demonstrated by analysis of classic philosophical texts. The individual and political responsibility of contemporary social problems is discussed from historical and problematic perspectives.
    Participation in at least 60% of the scheduled exercises is mandatory.

Statistics

Metric Value
Enrolled students 61
Enrolled to FT 41
Min FT grade 7.33
  • Department
    Faculty of Creative Industries
  • Program code
    6121JX052
  • Field of study
    Social Sciences
  • Qualification
    Bachelor of Social Sciences
  • Duration
    5.5

Fun fact

Nike‘s brand slogan,“Just Do It”, is one of the most famous advertising slogans in history and has gained immediate recognition throughout the world. Inspired by the last words of a North American criminal, it’s a reminder that creative ideas can some from unexpected sources.

Stay ahead and communicate creatively.

About

https://youtube.com/watch?v=_Y2R3q4VqeI

Programme Objective 

The Creative Industries programme prepares future communicators who are fluent in the latest information and communication technologies. You’ll learn how to adapt messages creatively across a variety of media — from video channels and social networks to blogs and virtual reality. 

Because creative industries bring together information technology, management, media, and art, this programme equips you with a broad skill set and trains you to become a versatile communication specialist ready for a wide range of careers. 

Main Study Modules 

  • Creative Business 

  • Mass Communication 

  • Media Studies 

  • Advertising 

  • Visual Communication 

  • Public Relations 

"My studies helped me realise how central communication is to the creative industries. I discovered that effective communication has a huge impact on a company’s success. It can prevent misunderstandings, resolve conflicts, and guide better decisions - all of which directly influence business results."
Graduate
  • What will I be able to do?

    • Critical analysis of communication processes and media ecosystems
    • Designing and conducting marketing and media audits and research
    • Applying ICT and media tools to develop communication products and services
    • Organising and delivering creative industry projects for business and cultural clients
    • Producing textual, audio, visual and interactive content; planning and running integrated campaigns.

  • What are my career opportunities?

    • Management and leadership roles in advertising, design, film, music, publishing, TV/radio, games and more
    • Creative service agencies (communications, marketing, event management)
    • Corporate communications and media departments
    • Cultural organisations, festivals and arts management
    • Policy work and industry organisations for the creative sector
    • Freelance practice or launching creative start-ups.

Study subjects

1 - 2 Semesters
  • 1 - 2 Semesters
  • 3 - 4 Semesters
  • 5 - 6 Semesters
  • 7 - 8 Semesters
  • 9 - 10 Semesters
  • 11 Semester
1 - 2 Semesters
3 - 4 Semesters
5 - 6 Semesters
7 - 8 Semesters
9 - 10 Semesters
11 Semester

1 Semester

obligatory
  • KIKOB17050 6 credits

    Business Communication

    Module aim

    Students acquire knowlege in business communication and are able to apply it in practice.

    Module description

    The course on Business Communication (BC) consists of two parts: theoretical and practical. Students get acquainted with fundamental concepts and features of BC that influence communication efficiency, communication barriers, ways of eliminating them, means and ways to make communication more efficient, to address, analyse and critically assess different issues of ineffective communication, solve them in a rational way by verbal and nonverbal means in different communicative situations: during meetings, discussions, debates, public speaking, group work, employment interviews, conflicts. Practical tasks are individual and group:, meetings, negotiations, job application supporting documents employment interviews, field research, etc.
    Participation in at least 60% of the scheduled exercises and 50% of the lectures is mandatory.

  • KIKOB17052 6 credits

    Creative Business

    Module aim

    To provide integrated system of theoretical and practical knowledge of entrepreneurship fundamentals for creative industries, which would allow student to orient themselves better in national and international environment while incepting and developing business companies. Knowledge of entrepreneurship would let to solve urgent management and economic issues in order to maintain performance sustainability and efficiency of creative business companies. It is expected that provided course will let

    Module description

    Entrepreneurship fundamentals for creative industries as learning subject provides possibility for students to obtain economic, managerial, and sociologic (theoretical and practical) knowledge about inception and development of enterprises. A wide spectrum of theoretical and practical approaches towards specifics of contemporary business: recognizing and evaluation new opportunities, designing business models, choosing financing sources and predicting modes of business closing. Various types of organizations, their alliances, business growth specifics in Europe and USA are being considered.
    Participation in at least 60% of the scheduled exercises and 50% of the lectures is mandatory.

  • KIKOB17210 6 credits

    Sociology

    Module aim

    To introduce the knowledge about social reality, to help to understand a sociological view towards society, it’s structure and processes, which influence individual’s socialization, people inter- relations, social action and collaboration.

    Module description

    The course analyzes the subject of sociology, methods, laws’ structure, its categories and position among humanitarian disciplines. Special attention is paid to the development of a social process, its standards and emerging peculiarities. The course also presents relation between sociological theory and research.
    Participation in at least 60% of the scheduled exercises and 50% of the lectures is mandatory.

  • KIKOB19101 3 credits

    Introduction to the Speciality

    Module aim

    To acquaint with the sector of creative industries, its activities and role in the development of modern society.

    Module description

    The activities of the creative industries sector are analyzed, the strategies of communication, creative industries and their situation in the world market are introduced. The importance of creativity education in the social and economic development of the creative sector is discussed.

one of the following
  • KIUSB18101 3 credits

    English for Creative Communication

    Module aim

    To help students acquire and develop linguistic and professional communicative skills so that the future specialists are able to employ the acquired competences in practice, analyze information, and are proficient in communicating in spoken and written forms in daily, academic and professional activities.

    Module description

    English for Creative Communication module is meant for students of Creative Industries, Entertainment Industry and Events Engineering with the English language competences corresponding to B1-B2 levels and seeking to acquire knowledge and abilities of B2 – C1 language knowledge level. Special and general abilities are educated based on the topics (communication, culture, intercultural communication, management, marketing, advertising) covered in the module. Communicative (reading, writing, listening and speaking), cognitive, general abilities are aimed at developing communicative skills in English in academic and professional contexts, both in speaking and writing. Participation in at least 60% of the scheduled exercises is mandatory.

  • KIUSB18103 3 credits

    French for Creative Communication

    Module aim

    Padėti studentams įgyti ir išsiugdyti kalbinius ir profesinius komunikacinius gebėjimus, žinių, kad būsimieji specialistai gebėtų pritaikyti įgytas kompetencijas praktikoje, analizuoti informaciją, komunikuoti žodžiu ir raštu prancūzų kalba kasdienėje, akademinėje ir profesinėje veikloje.

    Module description

    French for Creative Communication module is meant for students of Creative Industries, Entertainment Industry and Events Engineering with the French language competences corresponding to B1-B2 levels and seeking to acquire knowledge and abilities of B2 – C1 language knowledge level. Special and general abilities are educated based on the topics (communication, culture, intercultural communication, management, marketing, advertising) covered in the module. Communicative (reading, writing, listening and speaking), cognitive, general abilities are aimed at developing communicative skills in French in academic and professional contexts, both in speaking and writing. Participation in at least 60% of the scheduled exercises is mandatory.

  • KIUSB18102 3 credits

    German for Creative Communication

    Module aim

    To help students acquire and develop linguistic and professional communicative skills so that the future specialists are able to employ the acquired competences in practice, analyse information, and are proficient in communicating in spoken and written forms in daily, academic and Professional activities.

    Module description

    German Language course is meant for students with the German Language competences corresponding to B1-B2 levels and seeking to acquire knowledge and abilities of B2-C1 language knowledge level. Special and general abilities are educated based on the topics (management, communication, marketing, advertising) covered in the course. Communicative (reading, writing, listening and speaking), cognitive, general abilities are aimed at developing communicative skills in German in academic and professional contexts, both in speaking and writing. Participation in at least 60% of the scheduled exercises is mandatory.

2 Semester

obligatory
  • KIKOB18202 6 credits

    Mass Communication

    Module aim

    The course aims to familiarize with the classical and modern theories of mass communication, a review of the most important means of mass communication theories and methodological problems studied. Historical development of mass communication theories overview.

    Module description

    To introduce the mass communication theories, their problems, old and new media, and their interaction. Understand what separates and share new media with the old, the traditional media. Find out what are the signs of new media and how it changes the traditional concepts of mass communication; new media as part of a research in mass communication research field.
    Coursework consists of theoretical-descriptive and critical, analytical parts (estimated at 33.3 percent.). The student chooses one of mass communication theory, it describes from the scientific literature, and later analyzed on the basis of the theory of criticism in the scientific literature and provide the overall picture, as far as theory is relevant today as it has changed, what can be studied on the basis of the theory today. Participation in at least 60% of the scheduled exercises and 50% of the lectures is mandatory

  • FMGSB19201 6 credits

    Media Production

    Module aim

    This course will provide students with such knowledge:
    1) Terminology and definitions used in audiovisualy industry;
    2) Script structure & dramaturgy; Industry standart script formatting;
    3) Audio and video equipment – theoretical knowledge ant practical skills;
    4) Video editing – basics of using Adobe Premiere software;
    5) Film crew: Roles and responsibilities;
    6) Various media forms (advertising, music video clips, etc.) and their application.

    Module description

    “Media production” provides students with a general knowledge on audiovisual arts industry. Module introduces all stages of film production – development, production, editing and postproduction. Students gain theoretical and practical
    knowledge on using audio and video equipment, develop practical video editing, scriptwriting skills.
    Students must attend at least 80% of the time scheduled practical lectures and at least half of the lectures at the scheduled times.

  • KIKOB17054 6 credits

    Media Studies (with Course Project)

    Module aim

    To acquaint students with the main issues and methodological perspectives of media studies, developing the understanding of theoretical grounds of mediated culture as well as the understanding of the functioning of media products in nowadays culture.

    Module description

    The course is based on the analysis of the main Media Studies concepts, the examination of the most widespread methodological approaches to media studies and the discussion of actual theoretical and practical problems, concerned with the production and consumption of media culture. In the framework of this course students get acquainted with media theories, various authors and disciplines, in the context of which main problems of Media Studies were formed.
    Participation in at least 60% of the scheduled exercises and 50% of the lectures is mandatory.

  • VVTEB20201 3 credits

    Copyright Law

    Module aim

    To provide students with the comprehensive knowledge on copyrights and related rights, as one of the types of intellectual property while dealing with the legal framework in Lithuania and other countries, to acquire skills to analyze the theoretical and practical problems in the copyright Law and to expand students’ capacity for self-absorption in this field

    Module description

    The module involves the exploration of copyright rights and related rights among other types of intellectual properties, development of Copyright Law and its sources in Lithuania and other countries, the peculiarities of different types of copyrights and related rights, their subjects, objects, protection and implementation of copyrights.
    Students must attend at least 60 per cent of the seminars and at least half of the lectures at the scheduled times.

one of the following
  • KIUSB18110 3 credits

    English for Specific Purposes

    Module aim

    To help students acquire and develop linguistic and professional communicative skills as well as relevant knowledge so that the future specialists are able to use their acquired competences and analyse information, communicate in spoken and written language in their everyday, academic and professional situations.

    Module description

    The module Speciality English Language is targeted at the development of Creative Industries and Entertainment Industry students’ C1 level of the English language competences, for further development of skills gained in the module English for Creative Communication for communication in both daily and professional situations. The course develops the independent user’s language skills, professional vocabulary (through media topics), the correct technical and scientific language usage knowledge, abilities to analyse and summarize speciality literature, effective academic presentation skills. Participation in at least 60% of the scheduled exercises is mandatory.

  • KIUSB18112 3 credits

    Speciality French Language

    Module aim

    To help students acquire and develop linguistic and professional communicative skills as well as relevant knowledge so that the future specialists are able to use their acquired competences and analyse information, communicate in spoken and written language in their everyday, academic and professional situations.

    Module description

    The module Speciality French Language is targeted at the development of Creative Industries and Entertainment Industry students’ C1 level of the French language competences, for further development of skills gained in the module Frenchh for the Media for communication in both daily and professional situations. The course develops the independent user’s language skills, professional vocabulary (through media topics), the correct technical and scientific language usage knowledge, abilities to analyse and summarize speciality literature, effective academic presentation skills. Participation in at least 60% of the scheduled exercises is mandatory.

  • KIUSB18111 3 credits

    Academic German Language

    Module aim

    To help students develop linguistic and communicative skills, acquire knowledge according to CEFR C1 level in order to communicate spontaneously both in written and spoken forms on daily, cultural and professional topics.

    Module description

    During the Academic German Language course students reach a high enough (C1) level of German that is necessary for studies in an academic institution. It is an integrated skills course that develops students’ abilities in reading, writing, listening and speaking in an academic context. It will enable students to prepare assignments or write up a research paper in German, to participate in tutorials and seminars conducted in German.

3 Semester

obligatory
  • KIKOB22102 6 credits

    Electronic Communication and Social Networks

    Module aim

    The purpose of the Electronic Communication and Social Networks course is to acquaint the students who have chosen the Bachelor of Communication Sciences with the place of electronic communication in the context of other communication methods, to highlight the most important features of electronic communication that connect and distinguish it from the other two fundamental communication methods of Western civilization – oral and written. In the course, through theoretical studies and practical tasks, the most important features of human experience and social design, which are formed by electronic communication, are revealed, paying special attention to the so-called culture of algorithms. The subject analyzes the most important social media, the structure of their algorithms, creates forms of textuality, visuality and social interaction.

    Module description

    In the course, through theoretical studies and practical tasks, the most important features of human experience and social design, which are formed by electronic communication, are revealed, paying special attention to the so-called culture of algorithms. The subject analyzes the most important social media, the structure of their algorithms, creates forms of textuality, visuality and social interaction.
    Participation in at least 60% of the scheduled exercises and 50% of the lectures is mandatory.

  • FMGSB18210 6 credits

    Graphic Programming for Mobile Devices

    Module aim

    1) Work with user interface prototyping software for mobile devices;
    2) Create interface prototypes for mobile devices;
    3) Choose interface styles for different mobile device platforms;
    4) Work independently.

    Module description

    Current progress of technology enables almost everybody to have a mobile phone. Very often, the phone is used not only for its primary function, but for various other tasks, essentially it becomes multifunctional mobile device. Graphical possibilities of these devices are discussed in the module.
    Students must attend at least 80% of the time scheduled practical lectures and at least half of the lectures at the scheduled times.

  • FMGSB19202 6 credits

    Digital Image Technology

    Module aim

    To introduce the main methods of digital image processing, with main algorithms and their practical realization. To gain skills to work with the most powerful and popular image processing software and get to know the exclusive features of the program.

    Module description

    The course deals with digital imaging technologies. It acquaints with digital video concepts, tools, elements. The following are examined in more detail: a) Peculiarities of raster and vector graphics and their application in different media. b) Peculiarities of human visual perception. c) Colour and its standards and correction in the digital space. d) Interaction of a digital image with time. e) Principles of extracting and processing complex digital images and their application in different media. f) Integration of the creative process with digital imaging technologies.
    Students must attend at least 80% of the time scheduled practical lectures and at least half of the lectures at the scheduled times.

one of the following
  • KIFSB18302 3 credits

    Creative Writing

    Module aim

    The course is intended to introduce students to the most famous schools of contemporary literature, to their representatives, as well to their works and develop the skills of literary creation in different genres.

    Module description

    The course presents the most famous tendencies in the contemporary literature and develops the skills of creative writing, of press release, as well of copywriting.
    Students must attend at least 60 percent of the seminars and at least half of the lectures at the scheduled times

  • KIUSB18104 3 credits

    English Language for the Media

    Module aim

    To help students acquire and develop linguistic and professional communicative skills as well as relevant knowledge so that the future specialists are able to use their acquired competences and analyse information, communicate in spoken and written language in their everyday, academic and professional situations.

    Module description

    The module English for the Media is targeted at the development of Creative Industries and Entertainment Industry students’ C1 level of the English language competences, for further development of skills gained in the module Speciality English in both daily and professional situations. The course develops the independent user’s language skills, professional vocabulary (through media topics), the correct technical and scientific language usage knowledge, abilities to analyse and summarize speciality literature, effective academic presentation skills. Participation in at least 60% of the scheduled exercises is mandatory.

  • KIUSB18106 3 credits

    French for the Media

    Module aim

    To help students acquire and develop linguistic and professional communicative skills as well as relevant knowledge so that the future specialists are able to use their acquired competences and analyse information, communicate in spoken and written language in their everyday, academic and professional situations.

    Module description

    The module French for the Media is targeted at the development of Creative Industries and Entertainment Industries students’ C1 level of the French language competences, for further development of skills gained in the module French for Creative Communication for communication in both daily and professional situations. The course develops the independent user’s language skills, professional vocabulary (through media topics), the correct technical and scientific language usage knowledge, abilities to analyse and summarize speciality literature, effective academic presentation skills. Participation in at least 60% of the scheduled exercises is mandatory.

  • KIUSB18105 3 credits

    German Language

    Module aim

    To help students acquire and develop linguistic and professional communicative skills so that the future specialists are able to employ the acquired competences in practice, analyse information, and are proficient in communicating in spoken and written forms in daily, academic and Professional activities.

    Module description

    German Language course is meant for students with the German Language competences corresponding to B1-B2 levels and seeking to acquire knowledge and abilities of B2-C1 language knowledge level. Special and general abilities are educated based on the topics (management, communication, marketing, advertising) covered in the course. Communicative (reading, writing, listening and speaking), cognitive, general abilities are aimed at developing communicative skills in German in academic and professional contexts, both in speaking and writing. Participation in at least 60% of the scheduled exercises is mandatory.

  • KIPIB25001 3 credits

    Script Writing

    Module aim

    Familiarize with the basics of creative screenplay writing and train to write creative screenplays for various creative projects. Train to model various life-situations using creative screenplay’s techniques.

    Module description

    The course presents a specific of scripting, the subject selection, the screenplay conceptual grounding , the text presentation to a client, modelling potential customer, Foreseeing practical problems. Develops the skills of creativity and capacity of team building and creative screenplay presentation.
    Participation in at least 60% of the scheduled exercises is mandatory.

4 Semester

obligatory
  • KIKOB18301 6 credits

    Quantitative Research (with Course Paper)

    Module aim

    To get knowledge and skills necessary for doing quantitative research.

    Module description

    The course provides students with an opportunity to become familiar with the theoretical basics of quantitative research methods, learn about the purpose and specifics of quantitative research, and become familiar with data collection in quantitative research. Students conduct quantitative research: they develop a research program, collect data and analyze it. Students prepare a research report – a course paper. The students should demonstrate the ability to select suitable research methods, to carry out a survey, and to interpret and present research results.
    Participation in at least 60% of the scheduled exercises and 50% of the lectures is mandatory.

  • FMGSB19301 6 credits

    Design of Multimedia Elements

    Module aim

    Be able to apply the principles of multimedia design, to select right elements of artistic expression, to create aesthetically, expressive and evocative computer visualization.

    Module description

    This course introduces with multimedia design elements, promotional products design features, their aesthetic, expression and the importance of conveying and expressiveness of information. The presentation of multimedia design elements for the specifics of using graphical means of expression and compositional principles. Analyzing visual design and development cycle of the imaged object. Taught create abstracted image of the object, to create the specific environment.
    Introduced in style design, taught to create a representative multi-media product design. Taught to choose and combine font style, proportions, composing.
    Students must attend at least 80% of the time scheduled practical lectures and at least half of the lectures at the scheduled times.

  • VVVKB17031 3 credits

    Marketing

    Module aim

    To deliver to the students the knowledge and practical skills about marketing activity, strategic and tactical decisions, used for product sales in local and international markets.

    Module description

    During marketing course holistic marketing concept and main elements are analysed. For students variety of marketing objects is presented. Main marketing concepts: needs, wants and demands are presented. In the course main strategic marketing elements and marketing information systems are introduced. In the course external and internal marketing environment is analysed and practical analytical tools (PESTEL, SWOT, etc.) are presented. Also main marketing research methods and tools are discussed. For students marketing planning process and marketing plan are introduced. During the course main product concept, product level, service marketing is discussed. Main pricing, distribution channels, promotion strategies for marketing of products are presented. New communication trends and innovative internet tools and media are presented. Students of the first and second courses of full-time bachelor studies must attend at least 60% of exercises and at least half of the theoretical lectures according to the timetable.

  • KIFSB18301 3 credits

    Media Ethics

    Module aim

    The aim of the course is to introduce the main theories of normative ethics, to analyze the influence of media on moral attitudes and to critically evaluate various ethical aspects of media.

    Module description

    The course introduces the main theories of normative ethics (virtue ethics, utilitarianism, deontology) and the possibility of applying these theories to both traditional and new media. When analyzing ethical problems and moral dilemmas arising in the media field, various methods of conflict solving and situation assessment are applied. The neutrality of the media is reconsidered by asking how much the media strengthens and how much it weakens moral consciousness. Current problematic issues of media ethics are considered both on a personal, interpersonal, and societal level. The relationship between media ethics as a field of applied ethics and other fields of applied ethics is shown.
    Students must attend at least 60 percent of the seminars and at least half of the lectures at the scheduled times

5 Semester

obligatory
  • KIKOB18402 6 credits

    Qualitative Research (with Course Paper)

    Module aim

    To get knowledge and skills necessary for doing qualitative research.

    Module description

    Course creates possibility for students to get acquainted with theoretical presumptions of qualitative research methods, to find out purpose and specifics of qualitative research, to get acquainted with data collection in qualitative researches. Students perform qualitative research: prepare research programme, perform interviews and focus group discussions. Students prepare research report – course-paper. Students have to demonstrate ability to choose appropriate research methods, to perform the research and to interpret and present research findings
    Participation in at least 60% of the scheduled exercises is mandatory

  • KIKOB17065 6 credits

    Public Relations

    Module aim

    To train in-depth understanding of principles of public relations, to develop basic communications with publics and media skills, to present theoretical and practical basis of public relations along with its problematic, application and tendencies.

    Module description

    Public relations course consists of theoretical part in which the students will be introduced with fundamental concepts of public relations, its history, formation, strategies and tactics of public relations, planning and evaluation; and practical part in which students will perform individual and group real life public relation practice illustrating tasks. In this course students should learn how to identify and to communicate with various publics, to analyze and to organize public relations campaigns and media relations, as well as to integrate social media.

    Participation in at least 60% of the scheduled exercises is mandatory

  • KIKOB18401 6 credits

    Visual Communication (with Course Paper)

    Module aim

    In this module students will learn about complexity of visual communication theory: semiotics (formation of content in visual message), psychology of Art (visual perception and perceptual mechanism), and communication (general principles of social communication). In parallel they will gain some understanding in methods of message visualization and rhetoric, the graphic design tools and ways to send a visual message to a target audience. During practical work students apply the knowledge in semio

    Module description

    In this module students will learn about complexity of visual communication theory: semiotics (formation of content in visual message), psychology of Art (visual perception and perceptual mechanism), and communication (general principles of social communication). During practical work students will apply the knowledge in methods of message visualization and rhetoric, the graphic design tools and ways to send a visual message to a target audience. The coursework will analyze the visual image strategies of a specific company and present options for their improvement.
    Participation in at least 60% of the scheduled exercises is mandatory

  • KIPIB17070 3 credits

    Music Industry

    Module aim

    The aim of the course is to present the pecularities of music industry, how music affects listeners and what are the technical possibilities and ways to develop a musical product.

    Module description

    The program is structured to review the phenomenon of music and reveal its place in the cultural and industrial context. The object of study is investigated in various aspects. The introductory part of the course overviews physical properties and organization principles of music, as well as music communication; it is examined how music reaches and affects the human mind. Regarding the technical aspects of music there are these specific issues distinguished in the development of a musical product: musical instruments, sound reinforcement, recording. A brief summary of the Western music history reveals how demographic, technological and social factors influence the development of music and music industry. Review on music bussiness includes artists’ management, music publishing, music production and organization of concerts and festivals.
    Students must attend at least 60 per cent of the seminars and at least half of the lectures at the scheduled times.

Free choice
  • 3 credits

    Free choice module

6 Semester

obligatory
  • KIKOB18201 6 credits

    Popular Culture Studies (with Course Paper)

    Module aim

    Introduce to main concepts of communication of culture and its using to analyses of cultural texts

    Module description

    Introduce the concept of popular culture and definitions in sociology of culture, cultural studies and semiotics. Clarify the links between popular culture, economics and social processes. Introduce and explain to the concept of culture in semiotics and structuralism; explain the tools of semiotic analysis and its application to analyses the popular culture as text and to communication of culture. Introduce students to audience classifications, and correlations between reading of cultural texts and audience attitudes and values (process of communication of culture).
    Participation in at least 60% of the scheduled exercises is mandatory

  • KIKOB20102 6 credits

    Digital Communication

    Module aim

    The main aim of the course is to provide students with a comprehensive understanding of how digital technologies and the rise of social media are changing communication and marketing strategies across different industries. This includes learning about marketing concepts that are relevant in the digital environment, analysing best practice examples, and developing skills for creating, delivering and communicating value by using digital communication tools and social media platforms

    Module description

    The course provides balanced and well-designed training in the principles of digital and social marketing communication. The syllabus is a combination of theoretical knowledge and practical skills. By the end of this course, the students will be able to understand the core processes of planning a digital marketing strategy by employing the major online channels
    Participation in at least 60% of the scheduled exercises is mandatory

  • KIKOB18501 6 credits

    Journalism and Content Strategy

    Module aim

    Development of understanding in journalism’ functions and purposes, according to development of modern society.

    Module description

    Subject provides knowledge about the subject, which deals with public information and communications and the essence of the concept, presents the evolution of journalism, principles and functions. During the lectures, analyzes the content and dissemination of information and strategy, taking into account the mass media specifics.
    Contributes to understand media strategies and define competitiveness.
    Also evaluate media communication and the communication efficiency.
    Participation in at least 60% of the scheduled exercises is mandatory

  • VVFRB21501 3 credits

    Financial Management of Business

    Module aim

    To provide knowledge to students with key issues in business finance related to valuation, risk analysis, capital budgeting and financing decisions and to enable students to apply these fundamental principles of financial theory in real-world financial decision-making situations.

    Module description

    During this course, the students will get acquainted with the basic concepts and skills required making financial decisions based on fundamental principles of modern financial theory. The main topics: Business establishment process financial statement analysis, Support for Business, sources of business financing; Credit management. Interest calculations and loan management; Financial investments and their evaluation; Investment projects and its assessment methods; Business investment risk management.
    Students must attend at least 60 per cent of the seminars and at least half of the lectures at the scheduled times.

7 Semester

obligatory
  • KIKOB18601 6 credits

    Advertising (with course work)

    Module aim

    Acquaint with objective of advertisement, its history, forms, ways of application, integration with other communication
    activities, tendencies, creation, evaluation of effectiveness, pecularities of analysis data.

    Module description

    Basics of Advertisement module is complex and covers theoretical, practical, creative activites which refers to holistic
    approach and form contemporary understanding of advertising as a organizational tool of cummunication.
    Participation in at least 60% of the scheduled exercises is mandatory

  • KIPIB18303 3 credits

    Script Writing

    Module aim

    Familiarize with the basics of creative screenplay writing and train to write creative screenplays for various creative projects. Train to model various life-situations using creative screenplay’s techniques.

    Module description

    The course presents a specific of scripting, the subject selection, the screenplay conceptual grounding , the text presentation to a client, modelling potential customer, Foreseeing practical problems. Develops the skills of creativity and capacity of team building and creative screenplay presentation.
    Participation in at least 60% of the scheduled exercises is mandatory.

  • KILSB17031 3 credits

    Specific Purpose Language Culture

    Module aim

    To make opprtunities introduce students with the academic style features, terminology principles, the regularities of professional language and the principles of composing the scientific text.

    Module description

    The academic style and its place in the system of functional styles is analyzed. The differences of spoken and written language, the public and non-public language features are discussed. A detailed analysis of the terms concept, types, requirements, structure,
    terminology management techniques is presented. The focus on the analysis of scientific language expression patterns and disadvantages of scientific text composition features. Participation in at least 60% of the scheduled exercises is mandatory.

one of the following
  • KIPIB18508 6 credits

    Audiovisual Projects

    Module aim

    To learn and understand techniques and processes of development, production, and dissemination of audiovisual projects and be able to implement these techniques and processes in practice.

    Module description

    Students will become familiar with the main principles of development, production, and dissemination of audiovisual projects as well as be provided with opportunities to apply these principles in practice.
    Participation in at least 60% of the scheduled practice sessions is mandatory.

  • KIPIB20501 6 credits

    Photography Studies

    Module aim

    The aim of the course is to develop students creativity skills, develop visual vision and thinking, and develop skills to adapt photography and multimedia online, television, advertising, marketing communications and other creative and entertainment industry practices.

    Module description

    Photography studios include contemporary photography and its role in the process of visual communication, the peculiarities of visual culture. The course introduces the history of photography, its types, variety and differences of means of photography expression; as well with the tools of new media, photography as artistic expression and their versatile application in professional entertainment industries and communication activities. The aim of the course is to explain the nature of photography and multimedia communications.
    Participation in at least 60% of the scheduled exercises is mandatory.

  • MERSB17063 6 credits

    Printing Project

    Module aim

    To develop an interest in information registration and distribution scientific innovation, to apply the acquired knowledge about press, publishing, advertising in companies working in production field, selecting necessary means, adapting the environment for their needs, applying high technologies in different workplaces. To develop wide erudition, ability to observe and critically analyze, creatively solve technical, administrative and legal printing process problems in global market conditions.

    Module description

    Students are introduced to the business models of publishing and printing companies, provided with knowledge about the infrastructure of printing companies, order submission and execution procedures. Much attention is paid to the knowledge and quality control of the production processes of printed products. Knowledge of printing technologies, their classification, advantages and disadvantages of individual printing methods, possibilities and limitations of application to different products for printing, introduction to the equipment and materials used in the production of printed products. The problem of color reproduction in digital and printed media is discussed. The technology of production of book publications is introduced. Pricing of printing products and modeling of companies’ activities are analyzed. Knowledge is evaluated by exam.

    Participation in at least 60% of the scheduled exercises is mandatory.

Free choice
  • 3 credits

    Free choice module

8 Semester

obligatory
  • KIKOB17077 9 credits

    Integrated Project

    Module aim

    Provide students with practical knowledge and to integrate the knowledge of management, communication and creative industries gained in other courses, through the implementation of the practical project coordinated by the tutors.

    Module description

    Course of Comprehensive Project is constructed to gain practical skills as well as to apply and to integrate theoretical knowledge of creative industries, communication, management in planning and execute comprehensive project in the field of creative industries.
    Participation in at least 60% of the scheduled exercises is mandatory

  • KIKOB20105 6 credits

    Innovation Management

    Module aim

    The course aims to provide students with the knowledge and skills necessary for innovation development and change management

    Module description

    This module presents key concepts and principles of innovation and change management process, innovation classification, creativity stimulation tools and methods, ideas generation and evaluation process, management of innovation development team, development of innovation project, sources of innovation financing, innovation commercialization. Understanding of business change. Traditional and new business models, knowledge-based economy, gift economy. Free software, free music, free literary movements and business models. Creative business teams, motivation, goal formulation and execution of the tasks progress measurement. Creative business process analysis and improvement.
    Participation in at least 60% of the scheduled exercises is mandatory

  • KIKOB17069 6 credits

    Creative Industries Studies (with course work)

    Module aim

    Provide main knowledge and skills to organize and implement communication products and services in the creative services sector companies

    Module description

    Familiarize with Creative Industries conception and phenomena, reveal CI links with changes in economic and ITC. Explain CI structure, principles of action, business forms and main skills, important in CI business.

  • KIPIB18602 3 credits

    Urban Studies

    Module aim

    The aim of the course is to introduce students to the basic concepts of urban studies and current debates on the principles of urban development and cultural urban planning; to develop students’ ability to analyse urban spaces on their own and in teams, to develop and implement group creative intervention projects in public spaces; and to develop students’ ability to act professionally in the creative industries labour market.

    Module description

    The course analyses the city as a creative communicative field and explores the concept of the creative city as a new model for urban regeneration and development in a globalised world. The course teaches the principles of field research, teamwork and project management. The course consists of theoretical and practical parts.
    The course introduces students to urban public space interventions from the point of view of creative and entertainment industries; introduces the types of urban spaces in the city, their research and methodology, the topicalities and peculiarities of the system of public spaces; the concept of the creative city and the city as a medium. Practical creative activations are prepared, implemented and publicised during the course. Students plan creative activations in urban spaces, develop vision, identify limiting factors for implementation. The course promotes result orientation, discusses the issues of consistency of the goal, the means and the result. To optimise the implementation process of the creative project, the issues of teamwork, project management phases, the links between punctuality, fulfilling commitments and real work in creative industries are discussed. Course also focuses on the planning and implementation of communication of creative intervention. The course concludes with a discussion on the progress and results of the implemented creative project, possibilities for further development, the potential for the development of urban interventions, future directions and scenarios for the development of cities, creative industries and media relations
    Participation in at least 60% of the scheduled exercises is mandatory.

9 Semester

obligatory
  • KIPIB17081 6 credits

    Media Projects

    Module aim

    To introduce activities of media projects, its practice and application methods in various organizations. To get knowledge in differentiation of project types and applicable project management tools, instruments and methods. To get knowledge about effective project preparation and management tools.

    Module description

    During the course students will improve knowledge of project management, useful tools for managing different media projects. During the semester, students will analyze different media projects, generate ideas, deepen their knowledge in the areas of communication, risk management, leadership, and expand their argumentation competencies.
    Participation in at least 60% of the scheduled exercises is mandatory.

  • KIPIB23804 6 credits

    Organisational Culture

    Module aim

    To get acquainted with the concepts and models of organisational culture, its creation and communication; the characteristics of successful cases and their mindset and behavior, and to test knowledge in practice.

    Module description

    During the Organizational Culture course, students will learn about theories, models, and practices of organisational culture, change communication, and organizational image. Students will discuss the communication processes and characteristics of a successful organisation: values, models, habits and traditions, specifics of encountering different cultures. The course analyzes models for classifying organizational cultures (G.Hofstede, K.S. Cameron and R.E. Quinn et al.), Methods for identifying and evaluating organizational cultures, communication solutions for innovation, technology, creativity, digital, decentralized, and other types of organizational cultures. The course will analyze cases from global organizations where organizational culture is an important factor for success and exclusivity. Practical skills to use organisational culture identification, creation and communication tools are developed, communication projects for practical real-life situations will be developed.
    Participation in at least 60% of the scheduled exercises is mandatory.

  • ARPGB17008 6 credits

    Contemporary Art Communication (with course work)

    Module aim

    To provide knowledge of communicational means and methods as practiced in contemporary art and to foster ability to comprehend these models as well as to apply them creatively in production of mass media projects.

    Module description

    The course is aimed to introduce contemporary art as conceptual and discursive practice, embracing critical commu-nication of relationship between art and everyday life, public and private sphere, social, political and aesthetic ideas. The students will be guided to understand and to interpret the contemporary art works as open communicational structures, defined and modeled by their relation to cultural context and receiver. The course is structured into series of lectures, seminars and the course project aimed to reconstruct selected contemporary art pieces through applica-tion of mediation and communication means specific to them.Participation in at least 60% of the scheduled exercises is mandatory.

  • KIKOB19601 3 credits

    Bachelor Graduation Thesis 1

    Module aim

    The aim of the course is to help the student to choose and define the topic, object and problems of the future BD work
    research, working methods to solve the problems.

    Module description

    This is a certification of student work, the basis of which the qualification commission of student readiness for independent work and provide the specialty undergraduate qualification. BD writing develops the ability to communication problems in the field to examine independently, creatively, to link communications with the creative industries in the area to look for solutions to the problems raised. The author has demonstrated acquired during their studies in the field of communication and creative industries branch knowledge and the ability to know and reveal interpret communication processes realities.
    The BD1 course includes an introduction (in which the problem must be raised and formulated, its relevance, the work object, goal and tasks presented) and the theoretical part of the work (in which the problem under consideration must be presented in a coherent manner with communication, creative industries). The BD1 course develops the ability to identify problems in the field of communication and creative industries, to connect communication with the field of creative industries, and to look for ways to solve problems. The student must demonstrate the knowledge acquired during his studies in the field of communication and the specialty of creative industries and reveal the ability to know and interpret communication processes in the field of creative industries.
    Participation in at least 60% of the scheduled exercises is mandatory

10 Semester

obligatory
  • KIKOB17079 15 credits

    Professional Internship

    Module aim

    The aim is to empower theoretical knowledge from communication and creative industries in practice

    Module description

    During professional practice time the student applies, establish and improve education knowledge and skills acquired in the general study program and special reveals the practical (creative) activities. During practice student collects and summarizes the information about a particular company or organization activity, play the key activities and forms analysis, perform object organizational structure investigation, submit their conclusions about the effectiveness of the organization and prepare proposals for the object activity maximization. Depending circumstances students describe their personal involvement in the development and realization concrete projects, which are interested in the organization itself.
    Participation in at least 60% of the scheduled exercises is mandatory

  • KIKOB19701 6 credits

    Bachelor Graduation Thesis 2

    Module aim

    To investigate the chosen problem and / or to provide creative and practical in its solutions.

    Module description

    This is a certification of student work, the basis of which the qualification commission of student readiness for independent work and provide the specialty undergraduate qualification. BD writing develops the ability to communication problems in the field to examine independently, creatively, to link communications with the creative industries in the area to look for solutions to the problems raised. The author has demonstrated acquired during their studies in the field of communication and creative industries branch knowledge and the ability to know and reveal interpret communication processes realities.

one of the following
  • ELKRB16726 3 credits

    Information Communication Technologies

    Module aim

    Provide the students majoring in non-technical subjects with theoretical understanding of ICT developmental trends and possibilities of using ICT devices, as well as reinforce this knowledge with practical skills of using and managing ICT devices.

    Module description

    This study course will enable students to better understand the world of Information Communication Technologies (ICT), to learn about the recent and future trends of ICT technologies, to see how they could be used in professional activities as well as in evolving social communications. Also subject provides knowledge about working principles of modern wire and wireless telecommunication systems. The focus of this module will be on presenting ICT devices and how they could be used in such applications as “wearable computing”, “Internet-of-things” and so on. It will be shown how such devices could enrich and broaden the communications content and forms, or autonomously address various practical tasks. During the practical works, students will get a hands-on experience of dealing with ICT applications, test ICT devices, to understand their essential functions and perform essential control functions.
    Students are required to attend all theoretical lectures, with attendance exceeding 50% over the course of the semester. Students must complete all assigned practical work, with at least 60% of these tasks completed as scheduled.

  • KIKOB18702 3 credits

    Change Management

    Module aim

    Įgalinti studentus efektyviai ir tikslingai taikyti komunikacijos ir vadybos strategijas, būdus ir priemones siekiant diegti ir (ar) valdyti vykstančius pokyčius organizacijoje.

    Module description

    It is a whole set of theory and practice that helps to understand the essence of change and the process of its management in different phases. There are two sides in the process of change: the initiators / controllers and those who carry it out or are surviving them. It is important to know how to build teams, collaborate, manage conflicts, communicate in the process of change. The subject also covers the wider context of change in order to make successful and creative decisions and communicate them to different groups of people.
    Participation in at least 60% of the scheduled exercises is mandatory

Free choice
  • 3 credits

    Free choice module

11 Semester

obligatory
  • KIKOB17083 9 credits

    Bachelor Graduation Thesis 3

    Module aim

    BD writing and defense are self-study job qualification, showing the students the ability to hear important communication science and practice problems, use appropriate methods for identifying problems and, based on the survey results to formulate conclusions and recommendations and directions for further research.

    Module description

    This is a certification of student work, the basis of which the qualification commission of student readiness for independent work and provide the specialty undergraduate qualification. BD writing develops the ability to communication problems in the field to examine independently, creatively, to link communications with the creative industries in the area to look for solutions to the problems raised. The author has demonstrated acquired during their studies in the field of communication and creative industries branch knowledge and the ability to know and reveal interpret communication processes realities.
    Participation in at least 60% of the scheduled exercises is mandatory

one of the following
  • VVEIB23801 3 credits

    Creative Economy

    Module aim

    Acquaint with objective of creative economy, origins of the process, influence to nowadays local, national and global environment. Develop skills to identify cultural and creative economy, evaluate upon systematic methodologies. Acquire general competence to identify and define creative economy activities, give a sense in realistic environment; analyze political documents, scientific literature.

    Module description

    Creative economy module covers theoretical, practical, managerial creative activities which refer to holistic approach and form contemporary understanding of creative economy as phenomena based more on ideas not physical capital.
    Students must attend at least 60 % of the time scheduled exercises.

  • KIFSB17159 3 credits

    Social Responsibility

    Module aim

    To introduce problematic field and genesis of social responsibility.

    Students will be able to identify realm of social responsibility, to analyze it and make legitimate conclusions.

    This module aims to provide the competencies and skills that would enable students’ critical thought, engage them for socially responsible activities and enable to take socially responsible decisions.

    Module description

    The course focuses on analysis of the basic concepts and main issues of social responsibility. The philosophical origin of social responsibility is demonstrated by analysis of classic philosophical texts. The individual and political responsibility of contemporary social problems is discussed from historical and problematic perspectives.
    Participation in at least 60% of the scheduled exercises is mandatory.

Statistics

Metric Value
Enrolled students 5
Enrolled to FT 1
Min FT grade 8.3
VILNIUS TECH
For International Students
  • +370 5 274 5026
  • +370 5 274 4897
  • tsc@vilniustech.lt
For General Information
  • +370 5 274 5030
  • vilniustech@vilniustech.lt
For Staff
  • pastas.vilniustech.lt
Links
  • Contacts
  • About University
  • FAQ
  • News
  • Career Days
  • Privacy Policy
Other University Systems
  • mano.vilniustech.lt
  • pagalba.vilniustech.lt
  • eshop.vilniustech.lt
  • mokejimai.vilniustech.lt
  • apply.vilniustech.lt
  • Interactive map
  • VILNIUS TECH Facebook
  • VILNIUS TECH LinkedIn
  • VILNIUS TECH YouTube
  • VILNIUS TECH TikTok
  • VILNIUS TECH Instagram
Saulėtekio al. 11, LT-10223 Vilnius
Legal entity code 111950243
VAT payer code LT119502413
ATHENA European University Alliance
Created by outer.studio
Sutikimas su slapukų politika

Vertiname Jūsų privatumą ir siekdami užtikrinti teikiamų paslaugų kokybę, universiteto internetinėse sistemose naudojame slapukus. Tęsdami naršymą Jūs sutinkate su Vilniaus Gedimino technikos universiteto slapukų politika.

Būtini slapukai Always active
Būtini slapukai įgalina pagrindines tinklalapio funkcijas. Be šių slapukų svetainė tinkamai neveiks.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistikos slapukai
The technical storage or access that is used exclusively for statistical purposes. Analitiniai slapukai padeda tobulinti tinklalapį, renkant anoniminę informaciją apie jo naudojimą.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
  • Manage options
  • Manage services
  • Manage {vendor_count} vendors
  • Read more about these purposes
Peržiūrėti nuostatas
  • {title}
  • {title}
  • {title}