Entertainment Producing

Module aim

To get knowledge and skills necessary for doing quantitative research.

Module description

The course provides students with an opportunity to become familiar with the theoretical basics of quantitative research methods, learn about the purpose and specifics of quantitative research, and become familiar with data collection in quantitative research. Students conduct quantitative research: they develop a research program, collect data and analyze it. Students prepare a research report – a course paper. The students should demonstrate the ability to select suitable research methods, to carry out a survey, and to interpret and present research results.
Participation in at least 60% of the scheduled exercises and 50% of the lectures is mandatory.

Module aim

To acquaint students with the main issues and methodological perspectives of media studies, developing the understanding of theoretical grounds of mediated culture as well as the understanding of the functioning of media products in nowadays culture.

Module description

The course is based on the analysis of the main Media Studies concepts, the examination of the most widespread methodological approaches to media studies and the discussion of actual theoretical and practical problems, concerned with the production and consumption of media culture. In the framework of this course students get acquainted with media theories, various authors and disciplines, in the context of which main problems of Media Studies were formed.
Participation in at least 60% of the scheduled exercises and 50% of the lectures is mandatory.

Module aim

To provide knowledge about the production of entertainment and events, to develop the ability to apply acquired knowledge in entertainment industry activities, to create and manage the entertainment business by making systematic production decisions.

Module description

During an Entertainment and events producing course perception and structure of entertainment is describing, the topic of facility to satisfy customers’ needs and ways for such decisions. The course introduces with content of entertainments design from ideas generation to commercialization of new entertainment product. Studying of the subject include analysis of methods for entertainment planning, principles of their organizing, aspects of employee motivation and instruments for controlling entertainment performance. There are discussing principles of services classification, exceptional features of services, explaining entertainment as supplementary services positive aspects for service companies, chose appropriative methods of determining the best business developing direct. The course makes possibility to learn how better to detect environmental problems, determine possible niches, assess chances to develop entertainments business by different conditions and situations.
Students must attend at least 60 per cent of the seminars and at least half of the lectures at the scheduled times.

Module aim

To deliver to the students the knowledge and practical skills about marketing activity, strategic and tactical decisions, used for product sales in local and international markets.

Module description

During marketing course holistic marketing concept and main elements are analysed. For students variety of marketing objects is presented. Main marketing concepts: needs, wants and demands are presented. In the course main strategic marketing elements and marketing information systems are introduced. In the course external and internal marketing environment is analysed and practical analytical tools (PESTEL, SWOT, etc.) are presented. Also main marketing research methods and tools are discussed. For students marketing planning process and marketing plan are introduced. During the course main product concept, product level, service marketing is discussed. Main pricing, distribution channels, promotion strategies for marketing of products are presented. New communication trends and innovative internet tools and media are presented. Students of the first and second courses of full-time bachelor studies must attend at least 60% of exercises and at least half of the theoretical lectures according to the timetable.

Module aim

The aim of the course is to introduce the main theories of normative ethics, to analyze the influence of media on moral attitudes and to critically evaluate various ethical aspects of media.

Module description

The course introduces the main theories of normative ethics (virtue ethics, utilitarianism, deontology) and the possibility of applying these theories to both traditional and new media. When analyzing ethical problems and moral dilemmas arising in the media field, various methods of conflict solving and situation assessment are applied. The neutrality of the media is reconsidered by asking how much the media strengthens and how much it weakens moral consciousness. Current problematic issues of media ethics are considered both on a personal, interpersonal, and societal level. The relationship between media ethics as a field of applied ethics and other fields of applied ethics is shown.
Students must attend at least 60 percent of the seminars and at least half of the lectures at the scheduled times

Module aim

To disclose the sports industry diversity. Providing sports industry management and communication organizations knowledge and develop the ability to apply gained knowledge in the sports industries activities.

Module description

The course presents the physical culture and sports impact on society and economic development; reveals the sports industries, as the world industry that influences the economic and social development; It gives us the knowledge about sports industries organization, financing, marketing and pricing; introduces the outdoor business features, sports services and the concept of sports and leisure activities organization fundamentals.
Students must attend at least 60 per cent of the seminars and at least half of the lectures at the scheduled times.

Module aim

To help students acquire and develop linguistic and professional communicative skills as well as relevant knowledge so that the future specialists are able to use their acquired competences and analyse information, communicate in spoken and written language in their everyday, academic and professional situations.

Module description

The module English for the Media is targeted at the development of Creative Industries and Entertainment Industry students’ C1 level of the English language competences, for further development of skills gained in the module Speciality English in both daily and professional situations. The course develops the independent user’s language skills, professional vocabulary (through media topics), the correct technical and scientific language usage knowledge, abilities to analyse and summarize speciality literature, effective academic presentation skills. Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

To help students acquire and develop linguistic and professional communicative skills as well as relevant knowledge so that the future specialists are able to use their acquired competences and analyse information, communicate in spoken and written language in their everyday, academic and professional situations.

Module description

The module French for the Media is targeted at the development of Creative Industries and Entertainment Industries students’ C1 level of the French language competences, for further development of skills gained in the module French for Creative Communication for communication in both daily and professional situations. The course develops the independent user’s language skills, professional vocabulary (through media topics), the correct technical and scientific language usage knowledge, abilities to analyse and summarize speciality literature, effective academic presentation skills. Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

To help students acquire and develop linguistic and professional communicative skills so that the future specialists are able to employ the acquired competences in practice, analyse information, and are proficient in communicating in spoken and written forms in daily, academic and Professional activities.

Module description

German Language course is meant for students with the German Language competences corresponding to B1-B2 levels and seeking to acquire knowledge and abilities of B2-C1 language knowledge level. Special and general abilities are educated based on the topics (management, communication, marketing, advertising) covered in the course. Communicative (reading, writing, listening and speaking), cognitive, general abilities are aimed at developing communicative skills in German in academic and professional contexts, both in speaking and writing. Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

To get knowledge and skills necessary for doing qualitative research.

Module description

Course creates possibility for students to get acquainted with theoretical presumptions of qualitative research methods, to find out purpose and specifics of qualitative research, to get acquainted with data collection in qualitative researches. Students perform qualitative research: prepare research programme, perform interviews and focus group discussions. Students prepare research report – course-paper. Students have to demonstrate ability to choose appropriate research methods, to perform the research and to interpret and present research findings
Participation in at least 60% of the scheduled exercises is mandatory

Module aim

To train in-depth understanding of principles of public relations, to develop basic communications with publics and media skills, to present theoretical and practical basis of public relations along with its problematic, application and tendencies.

Module description

Public relations course consists of theoretical part in which the students will be introduced with fundamental concepts of public relations, its history, formation, strategies and tactics of public relations, planning and evaluation; and practical part in which students will perform individual and group real life public relation practice illustrating tasks. In this course students should learn how to identify and to communicate with various publics, to analyze and to organize public relations campaigns and media relations, as well as to integrate social media.

Participation in at least 60% of the scheduled exercises is mandatory

Module aim

In this module students will learn about complexity of visual communication theory: semiotics (formation of content in visual message), psychology of Art (visual perception and perceptual mechanism), and communication (general principles of social communication). In parallel they will gain some understanding in methods of message visualization and rhetoric, the graphic design tools and ways to send a visual message to a target audience. During practical work students apply the knowledge in semio

Module description

In this module students will learn about complexity of visual communication theory: semiotics (formation of content in visual message), psychology of Art (visual perception and perceptual mechanism), and communication (general principles of social communication). During practical work students will apply the knowledge in methods of message visualization and rhetoric, the graphic design tools and ways to send a visual message to a target audience. The coursework will analyze the visual image strategies of a specific company and present options for their improvement.
Participation in at least 60% of the scheduled exercises is mandatory

Module aim

The course introduces students to the main aims and principles of the celebrity industry and enables students to apply practical communication strategies, techniques and tools to create personal awareness.

Module description

The course explores the principles and characteristics of the celebrity industry. The celebrity industry is analyzed as a broad interdisciplinary field of study. It presents the historical developments that have led to the rise of celebrity culture. The phenomenon of the ‘celebrity society’ and the increasing power of celebrities to shape individual and societal choices and political and value judgments are examined. It focuses on strategies for celebrity branding, social and creative, commercial activities and media communication, drawing on case studies. The main focus is to expose students to the development opportunities of the celebrity industry and to show how personal visibility and influence in society are created and maintained.

Module aim

The main aim of the course is to provide students with a comprehensive understanding of how digital technologies and the rise of social media are changing communication and marketing strategies across different industries. This includes learning about marketing concepts that are relevant in the digital environment, analysing best practice examples, and developing skills for creating, delivering and communicating value by using digital communication tools and social media platforms

Module description

The course provides balanced and well-designed training in the principles of digital and social marketing communication. The syllabus is a combination of theoretical knowledge and practical skills. By the end of this course, the students will be able to understand the core processes of planning a digital marketing strategy by employing the major online channels.
Students must attend at least 60 per cent of the seminars and at least half of the lectures at the scheduled times.

Module aim

To acquaint with the main sports system trends (theoretical and methodological basis of modern sports training, combining all the elements into one system) and basic ways of sports communication.

Module description

The subject analyses sport like a complex, multifunctional and multicriteria phenomenon in society, occupying a special place in a public culture used specific communicative field. Introduces the aims, content and processes of the sports phenomenon. The subject studies using the methods of planning sports activities, the principles of their organization, and the motives of the personnel involved in the qualification of sports activities. The course discusses the principles of sports classification, the characteristics of sports, the processes of sports events and their development directions. Studies will provide an opportunity to learn to identify sports and physical education activities as a mass movement, to identify possible cultural and social structures of sport, to assess development opportunities under different conditions and in different situations.
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

Development of understanding in journalism’ functions and purposes, according to development of modern society.

Module description

Subject provides knowledge about the subject, which deals with public information and communications and the essence of the concept, presents the evolution of journalism, principles and functions. During the lectures, analyzes the content and dissemination of information and strategy, taking into account the mass media specifics.
Contributes to understand media strategies and define competitiveness.
Also evaluate media communication and the communication efficiency.
Participation in at least 60% of the scheduled exercises is mandatory

Module aim

Enable the students to be able to analyse and associate film industry phenomena with a wider field of cultural studies, to apply the acquired knowledge for the research of creative industries.

Module description

The aim of the Course is detailed studies of the development of film industry from the emergence of cinema technology in the 19th century to the most important developments in contemporary film industry. Students will also get acquainted with the system of film industry, production, distribution and exhibition, will encourage students’ critical attitude towards global film industry. After completing the course students will be able to analyze and evaluate film industry processes and to understand the principles of film industry.
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

The aim of the course is to present the pecularities of music industry, how music affects listeners and what are the technical possibilities and ways to develop a musical product.

Module description

The program is structured to review the phenomenon of music and reveal its place in the cultural and industrial context. The object of study is investigated in various aspects. The introductory part of the course overviews physical properties and organization principles of music, as well as music communication; it is examined how music reaches and affects the human mind. Regarding the technical aspects of music there are these specific issues distinguished in the development of a musical product: musical instruments, sound reinforcement, recording. A brief summary of the Western music history reveals how demographic, technological and social factors influence the development of music and music industry. Review on music bussiness includes artists’ management, music publishing, music production and organization of concerts and festivals.
Students must attend at least 60 per cent of the seminars and at least half of the lectures at the scheduled times.

Module aim

To provide knowledge to students with key issues in business finance related to valuation, risk analysis, capital budgeting and financing decisions and to enable students to apply these fundamental principles of financial theory in real-world financial decision-making situations.

Module description

During this course, the students will get acquainted with the basic concepts and skills required making financial decisions based on fundamental principles of modern financial theory. The main topics: Business establishment process financial statement analysis, Support for Business, sources of business financing; Credit management. Interest calculations and loan management; Financial investments and their evaluation; Investment projects and its assessment methods; Business investment risk management.
Students must attend at least 60 per cent of the seminars and at least half of the lectures at the scheduled times.

Module aim

The course presents a specific of scripting and directing of Life Events, the most famous tendencies of directing and develops the skills of creativity and capacity of team building.

Module description

The course introduces the specifics of writing and directing an event script, the choice of the theme and the selection of directorial devices, the use of a literary work in writing and directing an event script, the most prominent contemporary directorial devices and trends, and the use of visual effects in event directing. Creativity and team management skills are being developed in the process.
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

Development of understanding in journalism’ functions and purposes, according to development of modern society.

Module description

Subject provides knowledge about the subject, which deals with public information and communications and the essence of the concept, presents the evolution of journalism, principles and functions. During the lectures, analyzes the content and dissemination of information and strategy, taking into account the mass media specifics.
Contributes to understand media strategies and define competitiveness.
Also evaluate media communication and the communication efficiency.
Participation in at least 60% of the scheduled exercises is mandatory

Module aim

Enable the students to be able to analyse and associate film industry phenomena with a wider field of cultural studies, to apply the acquired knowledge for the research of creative industries.

Module description

The aim of the Course is detailed studies of the development of film industry from the emergence of cinema technology in the 19th century to the most important developments in contemporary film industry. Students will also get acquainted with the system of film industry, production, distribution and exhibition, will encourage students’ critical attitude towards global film industry. After completing the course students will be able to analyze and evaluate film industry processes and to understand the principles of film industry.
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

The aim of the course is to present the pecularities of music industry, how music affects listeners and what are the technical possibilities and ways to develop a musical product.

Module description

The program is structured to review the phenomenon of music and reveal its place in the cultural and industrial context. The object of study is investigated in various aspects. The introductory part of the course overviews physical properties and organization principles of music, as well as music communication; it is examined how music reaches and affects the human mind. Regarding the technical aspects of music there are these specific issues distinguished in the development of a musical product: musical instruments, sound reinforcement, recording. A brief summary of the Western music history reveals how demographic, technological and social factors influence the development of music and music industry. Review on music bussiness includes artists’ management, music publishing, music production and organization of concerts and festivals.
Students must attend at least 60 per cent of the seminars and at least half of the lectures at the scheduled times.

Module aim

To provide knowledge to students with key issues in business finance related to valuation, risk analysis, capital budgeting and financing decisions and to enable students to apply these fundamental principles of financial theory in real-world financial decision-making situations.

Module description

During this course, the students will get acquainted with the basic concepts and skills required making financial decisions based on fundamental principles of modern financial theory. The main topics: Business establishment process financial statement analysis, Support for Business, sources of business financing; Credit management. Interest calculations and loan management; Financial investments and their evaluation; Investment projects and its assessment methods; Business investment risk management.
Students must attend at least 60 per cent of the seminars and at least half of the lectures at the scheduled times.

Module aim

The purpose of this subject is to provide students with knowledge about modern trends in film production and to introduce them with the main technical working tools and the specifics of communication. Students acquire essential knowledge about the means of expression of work in cinema, creating an artistic technical concept of a film, which allows them to choose and use technical means of creation and communication instruments.

Module description

In the context of this subject, students are introduced to film production processes, technologies and management of communication processes. Students will get to know the basics of film technique and technology: light technique, optics, film cameras, lighting basics, sound recording technique, film laboratory processes, digital video editing technologies, color correction, sound post-production and management of communication processes in film production.
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

To familiarize students with the basics and forms of scriptwriting for film projects. To practice dramaturgical modelling of different life situations using film script techniques. To develop cinematic writing skills and the structural skills of dramaturgy.

Module description

The course presents a specific of scrip writing, the subject selection, the screenplay conceptual grounding, the text presentation to a client, modelling potential customer, foreseeing practical problems. The course will enable the student to critically evaluate a film script, identify the specific audience for which it is intended, prepare a presentation, synopsis, treatment, and script for a film or television project, develop creativity and creative writing skills in a team, and understand the importance of the film script in the overall context of film production.
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

Enable the students to be able to analyse and associate film industry phenomena with a wider field of cultural studies, to apply the acquired knowledge for the research of creative industries.

Module description

The aim of the Course is detailed studies of the development of film industry from the emergence of cinema technology in the 19th century to the most important developments in contemporary film industry. Students will also get acquainted with the system of film industry, production, distribution and exhibition, will encourage students’ critical attitude towards global film industry. After completing the course students will be able to analyze and evaluate film industry processes and to understand the principles of film industry.
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

The aim of the course is to present the pecularities of music industry, how music affects listeners and what are the technical possibilities and ways to develop a musical product.

Module description

The program is structured to review the phenomenon of music and reveal its place in the cultural and industrial context. The object of study is investigated in various aspects. The introductory part of the course overviews physical properties and organization principles of music, as well as music communication; it is examined how music reaches and affects the human mind. Regarding the technical aspects of music there are these specific issues distinguished in the development of a musical product: musical instruments, sound reinforcement, recording. A brief summary of the Western music history reveals how demographic, technological and social factors influence the development of music and music industry. Review on music bussiness includes artists’ management, music publishing, music production and organization of concerts and festivals.
Students must attend at least 60 per cent of the seminars and at least half of the lectures at the scheduled times.

Module aim

The main aim of the course is to provide students with a thorough understanding of the main previsualization tools and how to use them successfully in the production of a film project.

Module description

During this subject, students will be introduced to the main previsualization tools used by film producers in order to ensure the best possible conditions for financing the project and communicating the project’s vision. In the context of this subject, students will have to perform creative tasks.
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

To familiarize with combat sports competencies, which are necessary to plan and manage events. After course, students will be able to prepare a plan for a combat sports event and manage the event.

Module description

Course will provide systematic knowledge and skills, necessary for physical education, sports and recreation events with combat sport elements. The course include the basics of combat sports theory, technique, didactics and communication. Students will acquire the ability to plan, organize and run events with combat sport elements.
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

To introduce to theory and practices of outdoor and sports games and provide the necessary competencies to make a plan and manage event with games elements. After course, students will be able to develop a game plan for the event and manage the event.

Module description

The course will provide students with systematic knowledge and skills that are necessary for carrying out physical education, sports and recreation events with outdoor and sports (basketball, volleyball and soccer) elements. The course include the basics of the theory, technique, didactics and communication of outdoor and sports games. Students will acquire with ability to plan, organize and run events with game elements.
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

The aim of the module is to introduce students to various sectors of innovative entertainment publishing, to develop the practical skills necessary to research traditional and contemporary, digital and online, entertainment publishing phenomena, to apply knowledge of communication, management, marketing in the innovative entertainment publishing industry, to organise and manage the processes of entertainment publishing, taking into account the new expressions of the entertainment content and forms that would meet the needs of modern consumers.

Module description

Innovative Entertainment Publishing is a creative and practical module that provides students with knowledge and application tasks in the stage-by-stage context of developing and marketing products and services in the entertainment industry. Students gain knowledge of innovative entertainment publishing from business, communication and strategic management perspectives, including human resources, value chain, commercial policy and financial management. Students create a relevant and competitive action plan and communication tools for the entertainment industry during the course.
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

The aim of the course is to develop students’ critical thinking abilities to assess the factors influencing the success of the creation of new innovative, fast-growing companies (startups) in the entertainment industry sector and to provide the necessary practical knowledge and tools for the creation of competitive start-ups in the international market and to ensure sustainable growth.

Module description

During the course, students will be introduced to the specifics of the creation of entertainment industry startups as part of the innovation ecosystem: development stages from idea formation, validation, company establishment and attracting investors as well as opportunities provided by the startup ecosystem. Special attention will be paid to the knowledge of entertainment industry startup product development from product prototype development to validated product and go-to-market (marketing and sales) strategy, team building and growing business management. During the course, students will have a practical opportunity to create their own entertainment industry business startup.
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

The aim of the module is to introduce students to various sectors of innovative entertainment publishing, to develop the practical skills necessary to research traditional and contemporary, digital and online, entertainment publishing phenomena, to apply knowledge of communication, management, marketing in the innovative entertainment publishing industry, to organise and manage the processes of entertainment publishing, taking into account the new expressions of the entertainment content and forms that would meet the needs of modern consumers.

Module description

Innovative Entertainment Publishing is a creative and practical module that provides students with knowledge and application tasks in the stage-by-stage context of developing and marketing products and services in the entertainment industry. Students gain knowledge of innovative entertainment publishing from business, communication and strategic management perspectives, including human resources, value chain, commercial policy and financial management. Students create a relevant and competitive action plan and communication tools for the entertainment industry during the course.
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

The aim of the course is to develop students’ critical thinking abilities to assess the factors influencing the success of the creation of new innovative, fast-growing companies (startups) in the entertainment industry sector and to provide the necessary practical knowledge and tools for the creation of competitive start-ups in the international market and to ensure sustainable growth.

Module description

During the course, students will be introduced to the specifics of the creation of entertainment industry startups as part of the innovation ecosystem: development stages from idea formation, validation, company establishment and attracting investors as well as opportunities provided by the startup ecosystem. Special attention will be paid to the knowledge of entertainment industry startup product development from product prototype development to validated product and go-to-market (marketing and sales) strategy, team building and growing business management. During the course, students will have a practical opportunity to create their own entertainment industry business startup.
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

The aim of Integrated Project is to provide students with theoretical and practical knowledge necessary for the implementation of creative project.

Module description

The course presents the main phases of creative project implementation. Students are given theoretical and practical
knowledge of how to make creative idea into a product. The course presents and analyzes techniques of ideas generation,
team building, group dynamics, project activities planning, project budgeting, financial aid search, project promotion and
other creative elements of the project. During the exercise, students carry out practical tasks for a specific creative project. At the end of the course students present actually implemented creative project.
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

Acquaint with objective of advertisement, its history, forms, ways of application, integration with other communication
activities, tendencies, creation, evaluation of effectiveness, pecularities of analysis data.

Module description

Basics of Advertisement module is complex and covers theoretical, practical, creative activites which refers to holistic
approach and form contemporary understanding of advertising as a organizational tool of cummunication.
Participation in at least 60% of the scheduled exercises is mandatory

Module aim

To develop sporting events organizational and communicational skills. To familiarize with technologies to influence emotionally the audience with by applying elements of sporting events (show, involving activities) for audience of different ages, social backgrounds and different physical states. To acquaint students with the diversity of sports entertainment events, content and structure and directing principals.

Module description

The course introduces evaluating, planning, managing and publicity of contemporary sports entertainment events. Students will familiarize with sports entertainment industry and will analyse and evaluate sports events. Students will prepare a plan for a sports entertainment event.
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

To introduce organizational backgrounds of the entertainment events security. To provide knowledge about the risks of events and their management capabilities. To learn to identify hazards, to assess and manage risks (to prepare the event safety plan).

Module description

Course will introduces the management of safety of the entertainment events (safety inter organizational communication development and management). Course will analyse potential threats and risks of the entertainment events (accidents, natural disasters, terrorism, riots, etc.). Course will introduces assessment, provides the knowledge and build skills on preventive activities and the creation of a crisis management scenario.
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

To make opprtunities introduce students with the academic style features, terminology principles, the regularities of professional language and the principles of composing the scientific text.

Module description

The academic style and its place in the system of functional styles is analyzed. The differences of spoken and written language, the public and non-public language features are discussed. A detailed analysis of the terms concept, types, requirements, structure,
terminology management techniques is presented. The focus on the analysis of scientific language expression patterns and disadvantages of scientific text composition features. Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

To familiarize with structure, operation and management of sports organizations, and develop skills in communication activities carried out with the aim – to create a positive attitude to public sports and health processes. This course provides knowledge and skills to promote society involvement in sports and fitness activities.

Module description

The course analyses the trends of development of sports organizations and sports industry development perspectives. The course introduces the structure, functions and activities of international, state and commercial sports organization. Students will research missions, activities, structure, and development of sports organizations. Students will learn how to create a plan of activities of a sports organization and to carry out its public communication.
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

The aim of Integrated Project is to provide students with theoretical and practical knowledge necessary for the implementation of creative project.

Module description

The course presents the main phases of creative project implementation. Students are given theoretical and practical
knowledge of how to make creative idea into a product. The course presents and analyzes techniques of ideas generation,
team building, group dynamics, project activities planning, project budgeting, financial aid search, project promotion and
other creative elements of the project. During the exercise, students carry out practical tasks for a specific creative project. At the end of the course students present actually implemented creative project.
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

Acquaint with objective of advertisement, its history, forms, ways of application, integration with other communication
activities, tendencies, creation, evaluation of effectiveness, pecularities of analysis data.

Module description

Basics of Advertisement module is complex and covers theoretical, practical, creative activites which refers to holistic
approach and form contemporary understanding of advertising as a organizational tool of cummunication.
Participation in at least 60% of the scheduled exercises is mandatory

Module aim

The aim of the course is to develop students creativity skills, develop visual vision and thinking, and develop skills to adapt photography and multimedia online, television, advertising, marketing communications and other creative and entertainment industry practices.

Module description

Photography studios include contemporary photography and its role in the process of visual communication, the peculiarities of visual culture. The course introduces the history of photography, its types, variety and differences of means of photography expression; as well with the tools of new media, photography as artistic expression and their versatile application in professional entertainment industries and communication activities. The aim of the course is to explain the nature of photography and multimedia communications.
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

To make opprtunities introduce students with the academic style features, terminology principles, the regularities of professional language and the principles of composing the scientific text.

Module description

The academic style and its place in the system of functional styles is analyzed. The differences of spoken and written language, the public and non-public language features are discussed. A detailed analysis of the terms concept, types, requirements, structure,
terminology management techniques is presented. The focus on the analysis of scientific language expression patterns and disadvantages of scientific text composition features. Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

Prepare the specialists able to understand and analyze tourism industry as a complex, main issues of its development, be able to offer new management solutions actual for the new development tendencies in tourism and entertainment industry.

Module description

The subject includes analysis of the modern perspectives in the tourism industry and the development possibilities. The main focus is being paid on the concepts of modern tourism and tourism industry and their understanding, on the structure of tourism services and its classification; development of tourism; importance of tourism as an industry for the modern economy; processes of internationalization of tourism; new technologies, new products applied in the industry; human resources management developing tourism industry; development of tourism and entertainment industry.
Students must attend at least 60 per cent of the seminars and at least half of the lectures at the scheduled times.

Module aim

The aim of Integrated Project is to provide students with theoretical and practical knowledge necessary for the implementation of creative project.

Module description

The course presents the main phases of creative project implementation. Students are given theoretical and practical
knowledge of how to make creative idea into a product. The course presents and analyzes techniques of ideas generation,
team building, group dynamics, project activities planning, project budgeting, financial aid search, project promotion and
other creative elements of the project. During the exercise, students carry out practical tasks for a specific creative project. At the end of the course students present actually implemented creative project.
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

The aim of this subject is to provide students with the practical skills and theoretical knowledge needed to create an effective audiovisual message.

Module description

This study subject will introduce students to the most important phenomena, concepts and processes of audiovisual communication. During this subject, students will seek to acquire the necessary skills and knowledge needed to implement an effective audiovisual message.
Students must attend at least 60% of the time scheduled. exercises.

Module aim

The aim of this course is to provide students with the practical skills and theoretical knowledge needed to organise and to create break down a screenplay; to organize a shooting schedule, to create a realistic budget; to find and secure locations; to organize of network with agencies to find actors; to hire a crew and communicate effectively with union.

Module description

The course provides a step-by-step guide on how to budget, organize, communicate and successfully shoot a film and get it onto the big screen.
Participation in at least 60% of the scheduled exercises is mandatory

Module aim

The main aim of the course is to provide students with a comprehensive understanding of how digital technologies and the rise of social media are changing communication and marketing strategies across different industries. This includes learning about marketing concepts that are relevant in the digital environment, analysing best practice examples, and developing skills for creating, delivering and communicating value by using digital communication tools and social media platforms

Module description

The course provides balanced and well-designed training in the principles of digital and social marketing communication. The syllabus is a combination of theoretical knowledge and practical skills. By the end of this course, the students will be able to understand the core processes of planning a digital marketing strategy by employing the major online channels.
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

To make opprtunities introduce students with the academic style features, terminology principles, the regularities of professional language and the principles of composing the scientific text.

Module description

The academic style and its place in the system of functional styles is analyzed. The differences of spoken and written language, the public and non-public language features are discussed. A detailed analysis of the terms concept, types, requirements, structure,
terminology management techniques is presented. The focus on the analysis of scientific language expression patterns and disadvantages of scientific text composition features. Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

To provide knowledge of recreation promotion and develop skills in organization of public leisure activities.

Module description

The course analyses public recreation and leisure. The course reveals the functions of organisations involved in recreation and leisure, their interactions and public communications aspects. The course provides theoretical knowledge and develops practical skills in organisation of recreation and leisure activities.
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

To introduce to opportunities for identification, assessment and development of recreational resources. The course develops students’ ability to assess the development of recreational resources and to provide information about potentiality of recreation and leisure possibilities for the society.

Module description

The course analyse complex of recreational resources: geographical, economic and cultural. The course provides dissemination skills of recreation and leisure resource assessment.
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

Introduce students to fundamental concepts and problems of ethnic culture. Developing critical thinking skills and ability to discuss in a logical and reasoned way. Enhancing the system of values.

Module description

Students will learn study the object of ethnic culture. The following themes are discussed in this class: ethnology and cultural anthropology, their relationship with other disciplines; the concept of culture; enculturation and socialization, ethnocentrism, cultural relativism, ethnicity, ethnic culture; ethnic identity and ethnic consciousness, the history of culture studies and the basic theories as well as main fieldwork research methods, etc. Main features of Lithuanian traditional culture are presented.
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

The course introduces to the most important issues related to contemporary cultural policy in Lithuania and abroad, to its planning and implementation principles.

Module description

The course defines cultural policy, describes development of its concept, explains the situation of cultural policy in the context of other state policies. The course provides an analysis of the structure and of the system of cultural policy in Lithuania and in other countries, analysis of the system of strategic planning used in cultural policy, analysis of its implementation. Among the measures of implementation of cultural policy the biggest emphasis is put on legal, administrative, financial and informational measures. During the course a number of distinct areas of cultural policy is discussed: professional art, film, regional culture, cultural education, cultural heritage, publishing, intellectual propriety rights, cultural diversity, cultural and creative industries, dissemination of Lithuanian art and culture abroad etc.
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

The aim of the course is to introduce students to the basic concepts of urban studies and current debates on the principles of urban development and cultural urban planning; to develop students’ ability to analyse urban spaces on their own and in teams, to develop and implement group creative intervention projects in public spaces; and to develop students’ ability to act professionally in the creative industries labour market.

Module description

The course analyses the city as a creative communicative field and explores the concept of the creative city as a new model for urban regeneration and development in a globalised world. The course teaches the principles of field research, teamwork and project management. The course consists of theoretical and practical parts.
The course introduces students to urban public space interventions from the point of view of creative and entertainment industries; introduces the types of urban spaces in the city, their research and methodology, the topicalities and peculiarities of the system of public spaces; the concept of the creative city and the city as a medium. Practical creative activations are prepared, implemented and publicised during the course. Students plan creative activations in urban spaces, develop vision, identify limiting factors for implementation. The course promotes result orientation, discusses the issues of consistency of the goal, the means and the result. To optimise the implementation process of the creative project, the issues of teamwork, project management phases, the links between punctuality, fulfilling commitments and real work in creative industries are discussed. Course also focuses on the planning and implementation of communication of creative intervention. The course concludes with a discussion on the progress and results of the implemented creative project, possibilities for further development, the potential for the development of urban interventions, future directions and scenarios for the development of cities, creative industries and media relations
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

To acquaint students with the most important communication strategies of the performing arts, to promote analytical thinking and practical application of knowledge. After completion of this course students will know the aesthetic, communicative, social functions of theatre art and will be able to analyse them. Students will also be able to analyse examples of theatre communication and link theatre phenomena to the wider field of cultural studies. The acquired knowledge will be applicable in research of the entertainment industries.

Module description

The subject is intended for a detailed study of the theater phenomenon from the perspective of communication sciences. Students are introduced to the basic models of theater communication, elements of aesthetic communication and features of performance communication. During the lectures, the theory of theater communication, the concept of theater communication and the theater communication system are analyzed. Elements of theater communication (text, direction, acting, etc.) are analyzed in detail. Students are introduced to two meaning coding systems: realistic and non-realistic codes are distinguished. During the course, students are encouraged to apply theoretical knowledge in practice. During the exercises, after deepening the acquaintance with the theory of theater communication, students perform and present a practical analysis of the selected performance. After studying the subject, students will be able to analyze and evaluate the processes and examples of theater communication, understand the essential phenomena of theater communication, the principles of analysis, and see the development trends of different principles of aesthetic communication.
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

Main aim of the course is to provide knowledge and skills for students about game industry and game design principles, which could be applied in broader entertainment industry context.

Module description

Game industry, system game analysis, typology of games, game platforms, game design, game media interaction, creation of games, game marketing.
Students must attend at least 60 per cent of the seminars and at least half of the lectures at the scheduled times.

Module aim

Introduce students to fundamental concepts and problems of ethnic culture. Developing critical thinking skills and ability to discuss in a logical and reasoned way. Enhancing the system of values.

Module description

Students will learn study the object of ethnic culture. The following themes are discussed in this class: ethnology and cultural anthropology, their relationship with other disciplines; the concept of culture; enculturation and socialization, ethnocentrism, cultural relativism, ethnicity, ethnic culture; ethnic identity and ethnic consciousness, the history of culture studies and the basic theories as well as main fieldwork research methods, etc. Main features of Lithuanian traditional culture are presented.
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

The course introduces to the most important issues related to contemporary cultural policy in Lithuania and abroad, to its planning and implementation principles.

Module description

The course defines cultural policy, describes development of its concept, explains the situation of cultural policy in the context of other state policies. The course provides an analysis of the structure and of the system of cultural policy in Lithuania and in other countries, analysis of the system of strategic planning used in cultural policy, analysis of its implementation. Among the measures of implementation of cultural policy the biggest emphasis is put on legal, administrative, financial and informational measures. During the course a number of distinct areas of cultural policy is discussed: professional art, film, regional culture, cultural education, cultural heritage, publishing, intellectual propriety rights, cultural diversity, cultural and creative industries, dissemination of Lithuanian art and culture abroad etc.
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

The aim of the course is to introduce students to the basic concepts of urban studies and current debates on the principles of urban development and cultural urban planning; to develop students’ ability to analyse urban spaces on their own and in teams, to develop and implement group creative intervention projects in public spaces; and to develop students’ ability to act professionally in the creative industries labour market.

Module description

The course analyses the city as a creative communicative field and explores the concept of the creative city as a new model for urban regeneration and development in a globalised world. The course teaches the principles of field research, teamwork and project management. The course consists of theoretical and practical parts.
The course introduces students to urban public space interventions from the point of view of creative and entertainment industries; introduces the types of urban spaces in the city, their research and methodology, the topicalities and peculiarities of the system of public spaces; the concept of the creative city and the city as a medium. Practical creative activations are prepared, implemented and publicised during the course. Students plan creative activations in urban spaces, develop vision, identify limiting factors for implementation. The course promotes result orientation, discusses the issues of consistency of the goal, the means and the result. To optimise the implementation process of the creative project, the issues of teamwork, project management phases, the links between punctuality, fulfilling commitments and real work in creative industries are discussed. Course also focuses on the planning and implementation of communication of creative intervention. The course concludes with a discussion on the progress and results of the implemented creative project, possibilities for further development, the potential for the development of urban interventions, future directions and scenarios for the development of cities, creative industries and media relations
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

To get acquainted with the concepts and models of organisational culture, its creation and internal communication as well as the possibilities of the entertainment integration; to be able to distinguish and evaluate the characteristics of successful cases and their mindset and behavior, and to test the knowledge in practice.

Module description

During the course of the “Entertainment and the Culture of the Organisation”, students will get to know the theories, models and practices of the culture of organisation, change communication and organisation image formation, also will get to know how entertainment is integrated into the processes of the organisation culture. Students will examine the internal communication processes of a successful organization and the specifics of the communication of individual elements of the organizational culture: vision, mission, strategy and values as well as use of entertainment in the internal communication. The course analyzes classification models of organizational cultures (G.Hofstede, K.S. Cameron and R.E. Quinn, E.Schein, Ch.Handy), methods of identifying and evaluating organizational cultures, and the specifics of the culture of the organisation in a cross-cultural environment. Students will get to know the method of diagnosing organization’s culture, changing culture process specifics and challenges at different stages of organizational maturity. The course will analyze cases of global organizations where organization culture is an important factor for success and distinctiveness. During the exercises, practical abilities to use organization culture identification, creation and communication tools are developed as well as communication and entertainment projects are created for practical real situations in the development of innovation, technology and creativity oriented organizations cultures.
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

To introduce problematic field and genesis of social responsibility.

Students will be able to identify realm of social responsibility, to analyze it and make legitimate conclusions.

This module aims to provide the competencies and skills that would enable students’ critical thought, engage them for socially responsible activities and enable to take socially responsible decisions.

Module description

The course focuses on analysis of the basic concepts and main issues of social responsibility. The philosophical origin of social responsibility is demonstrated by analysis of classic philosophical texts. The individual and political responsibility of contemporary social problems is discussed from historical and problematic perspectives.
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

Providing sport and wellness promotion knowledge and develop communication skills: to develop personal wellness behaviour, optimize existing and develop new sports and wellness services, to create an environment oriented to promote wellness activities.

Module description

The course deals with the need for professional communication for the sports industry (professional, amateur and children’s sport, leisure, education, politics, production of media, sports equipment and clothing, sport objects, sport betting, e-sport, etc.). During the studies, sports phenomena and their information content, technologies and strategies of its creation are analysed. Discipline keeps a balance between theoretical knowledge and practical skills.
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

To provide students with knowledge about the main principles and theories of electronic sports software, as well as the skills to carry out a detailed and systematic analysis of electronic sports event communication, and to create unique and creative concepts of electronic sports products.

Module description

Esports Management aims to develop knowledge and understanding of human-computer interaction, video games and esports evolution, typology, possibilities and trends of modern esports software, principles of video game development and design and integration of electronic sports communication in modern social and economic environment, business.
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

Acquaint with objective of creative economy, origins of the process, influence to nowadays local, national and global environment. Develop skills to identify cultural and creative economy, evaluate upon systematic methodologies. Acquire general competence to identify and define creative economy activities, give a sense in realistic environment; analyze political documents, scientific literature.

Module description

Creative economy module covers theoretical, practical, managerial creative activities which refer to holistic approach and form contemporary understanding of creative economy as phenomena based more on ideas not physical capital.
Students must attend at least 60 % of the time scheduled exercises.

Module aim

The aim of the course is to help the student to choose and define the topic, object and problems of the future BD work research, working methods to solve the problems.

Module description

The BD1 course includes an introduction, (in which the problem must be raised and formulated, its relevance, the object, aim and objectives of the work presented and the theoretical part of the work, (which must provide a coherent link to the communication, entertainment and entertainment industry).
The BD1 course develops the ability to identify problems in the field of communication and entertainment industries, to link communication with the field of entertainment industries, to look for solutions to the problems. The student must demonstrate the knowledge of the field of communication and entertainment industries acquired during the studies and reveal the ability to know and interpret communication processes in the field of entertainment industries.
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

To introduce students with the potential sources of financial support to develop and implement various types of sports projects.

Module description

The course analyses fundraising and sponsorship opportunities to implement different sports activities. Analyzing the crowdfunding process advantages and disadvantages, as well as the review of sport financial support mechanisms to develop and implement social projects. During workshops, students learn to create a sponsoring the project and present it to the public.
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

To introduce activities of media projects, its practice and application methods in various organizations. To get knowledge in differentiation of project types and applicable project management tools, instruments and methods. To get knowledge about effective project preparation and management tools.

Module description

Project idea development and project management basics. Specifics of media projects. Media as project objectives. Project as temporary organization. Project and non project activity. Formation of media project objectives. Management of innovative project teams. Design of project organization. New product development projects. Project manager and leadership. Project cycle and management. Project risk assesment methods and tools. Project budget and financial engineering. Role of various forms of communication in media projects.
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

To get acquainted with the concepts and models of organisational culture, its creation and internal communication as well as the possibilities of the entertainment integration; to be able to distinguish and evaluate the characteristics of successful cases and their mindset and behavior, and to test the knowledge in practice.

Module description

During the course of the “Entertainment and the Culture of the Organisation”, students will get to know the theories, models and practices of the culture of organisation, change communication and organisation image formation, also will get to know how entertainment is integrated into the processes of the organisation culture. Students will examine the internal communication processes of a successful organization and the specifics of the communication of individual elements of the organizational culture: vision, mission, strategy and values as well as use of entertainment in the internal communication. The course analyzes classification models of organizational cultures (G.Hofstede, K.S. Cameron and R.E. Quinn, E.Schein, Ch.Handy), methods of identifying and evaluating organizational cultures, and the specifics of the culture of the organisation in a cross-cultural environment. Students will get to know the method of diagnosing organization’s culture, changing culture process specifics and challenges at different stages of organizational maturity. The course will analyze cases of global organizations where organization culture is an important factor for success and distinctiveness. During the exercises, practical abilities to use organization culture identification, creation and communication tools are developed as well as communication and entertainment projects are created for practical real situations in the development of innovation, technology and creativity oriented organizations cultures.
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

To introduce problematic field and genesis of social responsibility.

Students will be able to identify realm of social responsibility, to analyze it and make legitimate conclusions.

This module aims to provide the competencies and skills that would enable students’ critical thought, engage them for socially responsible activities and enable to take socially responsible decisions.

Module description

The course focuses on analysis of the basic concepts and main issues of social responsibility. The philosophical origin of social responsibility is demonstrated by analysis of classic philosophical texts. The individual and political responsibility of contemporary social problems is discussed from historical and problematic perspectives.
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

Acquaint with objective of creative economy, origins of the process, influence to nowadays local, national and global environment. Develop skills to identify cultural and creative economy, evaluate upon systematic methodologies. Acquire general competence to identify and define creative economy activities, give a sense in realistic environment; analyze political documents, scientific literature.

Module description

Creative economy module covers theoretical, practical, managerial creative activities which refer to holistic approach and form contemporary understanding of creative economy as phenomena based more on ideas not physical capital.
Students must attend at least 60 % of the time scheduled exercises.

Module aim

The aim of the course is to help the student to choose and define the topic, object and problems of the future BD work research, working methods to solve the problems.

Module description

The BD1 course includes an introduction, (in which the problem must be raised and formulated, its relevance, the object, aim and objectives of the work presented and the theoretical part of the work, (which must provide a coherent link to the communication, entertainment and entertainment industry).
The BD1 course develops the ability to identify problems in the field of communication and entertainment industries, to link communication with the field of entertainment industries, to look for solutions to the problems. The student must demonstrate the knowledge of the field of communication and entertainment industries acquired during the studies and reveal the ability to know and interpret communication processes in the field of entertainment industries.
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

The aim of the course is to reveal the entertainment business and policy interaction features, its expression, influence and consequences

Module description

The course Entertainment and Politics is aimed to introduce students to the interaction of entertainment and policy in the context of communication. The course deals with the concept and purpose of political communication, and analyses the strategies of political image creation using media and entertainment industry technologies; also the influence of entertainment in shaping public opinion and citizens’values is revealed, as well as voters’ political self-determination. The motives, ways, forms and consequences for political activities are also presented.
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

The aim of this course is for students to understand the importance of marketing and advertising in the film industry and to be able to develop strategies to reach and engage target audiences and apply marketing and advertising concepts to film advertising.

Module description

This course explores the dynamic world of film marketing and advertising, provides students with the knowledge and skills to effectively promote and distribute films to target audiences. It includes various marketing strategies and advertising techniques inherent in the film industry. Upon graduation, students will be endowed with the skills and knowledge necessary to develop in the roles of film marketing and advertising, contributing to the successful promotion and distribution of films.
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

To introduce students to the theoretical and practical basics of producing a film project, the development of a project strategy, budget analysis and the creation of a financing plan and dissemination opportunities. To develop the ability to prepare a film project and to organise the activities of the creative team in all stages of the project: pre-production, production and post-production. Introduce students to the wide range of career opportunities in the field of cinema.

Module description

The concept and development of the film producer’s activities. Practical production tasks in film project implementation. Communication and psychological skills of the film producer. Presentation forms and methods of the film idea. Formation of the film team. Preparation of a film project estimate. Contract drafting practice. Preparation of project-reporting documentation. Dissemination and continuity of project results and the audience-building process. Critical analysis and decision-making in the filmmaking process.
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

The student will know and understand how to manage and create visual messages in video format and how to effectively prepare and present
Business presentation for the target audience. Students will also have to create a creative work – is based on a complete visual narrative, which is dedicated to a particular target audience.

Module description

Students will become familiar with the common history and film genres, film production bases. They will write creative script of the chosen film genre. To advance their knowledge and prepare for the actual creative process, select customers and will create a film project, doing his presentation.
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

To get acquainted with the concepts and models of organisational culture, its creation and internal communication as well as the possibilities of the entertainment integration; to be able to distinguish and evaluate the characteristics of successful cases and their mindset and behavior, and to test the knowledge in practice.

Module description

During the course of the “Entertainment and the Culture of the Organisation”, students will get to know the theories, models and practices of the culture of organisation, change communication and organisation image formation, also will get to know how entertainment is integrated into the processes of the organisation culture. Students will examine the internal communication processes of a successful organization and the specifics of the communication of individual elements of the organizational culture: vision, mission, strategy and values as well as use of entertainment in the internal communication. The course analyzes classification models of organizational cultures (G.Hofstede, K.S. Cameron and R.E. Quinn, E.Schein, Ch.Handy), methods of identifying and evaluating organizational cultures, and the specifics of the culture of the organisation in a cross-cultural environment. Students will get to know the method of diagnosing organization’s culture, changing culture process specifics and challenges at different stages of organizational maturity. The course will analyze cases of global organizations where organization culture is an important factor for success and distinctiveness. During the exercises, practical abilities to use organization culture identification, creation and communication tools are developed as well as communication and entertainment projects are created for practical real situations in the development of innovation, technology and creativity oriented organizations cultures.
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

The aim of the course is to help the student to choose and define the topic, object and problems of the future BD work research, working methods to solve the problems.

Module description

The BD1 course includes an introduction, (in which the problem must be raised and formulated, its relevance, the object, aim and objectives of the work presented and the theoretical part of the work, (which must provide a coherent link to the communication, entertainment and entertainment industry).
The BD1 course develops the ability to identify problems in the field of communication and entertainment industries, to link communication with the field of entertainment industries, to look for solutions to the problems. The student must demonstrate the knowledge of the field of communication and entertainment industries acquired during the studies and reveal the ability to know and interpret communication processes in the field of entertainment industries.
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

To familiarize the students with the concept and problems of educational entertainment, to discuss the particularities of organizing educational entertainment as a form of personal development (education) and the place of educational entertainment within the area of creative business.

Module description

Educational entertainment is an interdisciplinary course. It combines the educational and communicative (creative) aspects. Students will acquire knowledge, abilities and skills vital for organizing entertainment as a form of personal development (education).
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

The course is intended to introduce students to the most famous schools of contemporary literature, to their representatives, as well to their works and develop the skills of literary creation in different genres.

Module description

The course presents the most famous tendencies in the contemporary literature and develops the skills of creative writing, of press release, as well of copywriting.
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

To familiarize the students with the concept and problems of educational entertainment, to discuss the particularities of organizing educational entertainment as a form of personal development (education) and the place of educational entertainment within the area of creative business.

Module description

Educational entertainment is an interdisciplinary course. It combines the educational and communicative (creative) aspects. Students will acquire knowledge, abilities and skills vital for organizing entertainment as a form of personal development (education).
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

The course is intended to introduce students to the most famous schools of contemporary literature, to their representatives, as well to their works and develop the skills of literary creation in different genres.

Module description

The course presents the most famous tendencies in the contemporary literature and develops the skills of creative writing, of press release, as well of copywriting.
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

The aim of the course is to develop students competences how to plan and organize empirical quantitative and qualitative research, based on the analysis of scientific literature, and to formulate scientific conclusions and practical solutions to the topics covered..

Module description

The aim of the course is to acquaint students with how to plan and organize research of scientific literature analysis, summarize the results of theoretical analysis, plan on the basis of it, organize empirical research, formulate conclusions. This course develops the student’s ability to analyze scientific literature, select, organize and implement empirical research suitable for solving the problem, formulate conclusions and recommendations and a project plan for the implementation of recommendations. It also develops the ability to properly quote, use sources from other authors, and present their work and argue decisions.
Writing of the final thesis develops the ability to analyze problems in the field of communication independently, creatively, to connect communication with the field of entertainment industries, to search for solutions to the problems. The student must demonstrate the knowledge acquired during the studies in the field of communication and entertainment industries and reveal the ability to know, empirically research and scientifically interpret communication processes in the field of entertainment industries.
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

The aim is to empower theoretical knowledge in practice.

Module description

The professional practice will last for 10 weeks, 385 hours. The students will research any creative organization of choice, its areas of activity, and its organizational structure. The students will submit their own evaluation of organizational performance and will suggest optimisation possibilities.
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

The aim of the course is to develop students competences how to plan and organize empirical quantitative and qualitative research, based on the analysis of scientific literature, and to formulate scientific conclusions and practical solutions to the topics covered..

Module description

The aim of the course is to acquaint students with how to plan and organize research of scientific literature analysis, summarize the results of theoretical analysis, plan on the basis of it, organize empirical research, formulate conclusions. This course develops the student’s ability to analyze scientific literature, select, organize and implement empirical research suitable for solving the problem, formulate conclusions and recommendations and a project plan for the implementation of recommendations. It also develops the ability to properly quote, use sources from other authors, and present their work and argue decisions.
Writing of the final thesis develops the ability to analyze problems in the field of communication independently, creatively, to connect communication with the field of entertainment industries, to search for solutions to the problems. The student must demonstrate the knowledge acquired during the studies in the field of communication and entertainment industries and reveal the ability to know, empirically research and scientifically interpret communication processes in the field of entertainment industries.
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

The aim is to empower theoretical knowledge in practice.

Module description

The professional practice will last for 10 weeks, 385 hours. The students will research any creative organization of choice, its areas of activity, and its organizational structure. The students will submit their own evaluation of organizational performance and will suggest optimisation possibilities.
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

The aim of the course is to develop students competences how to plan and organize empirical quantitative and qualitative research, based on the analysis of scientific literature, and to formulate scientific conclusions and practical solutions to the topics covered..

Module description

The aim of the course is to acquaint students with how to plan and organize research of scientific literature analysis, summarize the results of theoretical analysis, plan on the basis of it, organize empirical research, formulate conclusions. This course develops the student’s ability to analyze scientific literature, select, organize and implement empirical research suitable for solving the problem, formulate conclusions and recommendations and a project plan for the implementation of recommendations. It also develops the ability to properly quote, use sources from other authors, and present their work and argue decisions.
Writing of the final thesis develops the ability to analyze problems in the field of communication independently, creatively, to connect communication with the field of entertainment industries, to search for solutions to the problems. The student must demonstrate the knowledge acquired during the studies in the field of communication and entertainment industries and reveal the ability to know, empirically research and scientifically interpret communication processes in the field of entertainment industries.
Participation in at least 60% of the scheduled exercises is mandatory.

Module aim

The aim is to empower theoretical knowledge in practice.

Module description

The professional practice will last for 10 weeks, 385 hours. The students will research any creative organization of choice, its areas of activity, and its organizational structure. The students will submit their own evaluation of organizational performance and will suggest optimisation possibilities.
Participation in at least 60% of the scheduled exercises is mandatory.