Business Management
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DepartmentFaculty of Business Management
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Program code6121LX043
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Field of studyBusiness and Public Management
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Duration1
Fun fact
According to the World Bank, small and medium-sized enterprises (SMEs) are the backbone of the global economy. Such companies make up 90% of all businesses worldwide and create 50% of all jobs. This statistic clearly shows the importance of SMEs in today’s business world and the need for qualified management and marketing specialists.
Turn ideas into action, and action into results.
About
Programme Objective:
This program is for ambitious individuals who want to gain modern business management knowledge and skills, especially in business project management.
Students can specialize in one of two areas:
• Business Project Management: Learn to take projects from concept to successful execution
• Marketing: Develop skills to create marketing strategies for contemporary products and services using advanced technology.
In addition to core business skills, the program covers important topics like digital marketing, data analytics, artificial intelligence, business innovation, and sustainability. It specifically addresses the challenges faced by small and medium-sized enterprises (SMEs), such as limited resources and the need for quick adaptation and innovation. The curriculum includes real case studies and hands-on projects that focus on the SME environment.
Main Study Modules
• Business Projects
• Business Process Automation
• Business Analytics
• Business Project Management Standards and Methods
• Marketing Project Management
• Consumer Behaviour and Experience Management
• Marketing Analytics
• Brand and Cross-cultural Communication Management
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What will I be able to do?
• Plan and manage business projects from start to finish
• Use project management methods like Agile, Scrum, Prince, and Lean
• Handle project risks, budgets, and timelines
• Integrate automation tools and digital solutions into business processes
• Analyze business opportunities and manage product life cycles
• Use data analytics for informed decision-making
• Develop and implement marketing strategies for products and services
• Use digital marketing tools, including social media and SEO
• Manage brands and communicate effectively across cultures. -
What are my career opportunities?
• Project Manager – leading projects in various business fields
• Marketing Specialist – creating and managing campaigns, analysing results, improving strategies
• Product Manager – developing product strategies, leading teams, ensuring success in competitive markets
• Business Analyst – solving business problems and guiding decision-making with data
• Business Consultant – advising companies on management, product development, and marketing
• Entrepreneur – launching and growing your own business.
Study subjects
1 Semester
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VVFRB18502 6 credits
Pricing
Module aim
To provide theoretical and practical knowledge about modern methods of pricing, pricing strategies, the importance and the evaluation methods of the pricing factors in pursuance of price determination that would let the company to achieve its objectives. To provide the ability to recognize, analyse and evaluate pricing factors and to take economically-based strategic and tactical pricing decisions.
Module description
Pricing discipline deals with an important instruments (e.g. pricing strategies and methods, data collection, quantitative and qualitative data processing methods, computer technology for addressing pricing issues) and pricing factors (e.g. customers, competitors, the organization’s scope and cost, ethics, and laws) which are used in decision making process for economically efficient pricing. It focuses on their evaluation particularities, what by constantly changing, but specific market conditions would enable to maximize the value of the organization focusing on the sustainable development.
Students must attend at least 60 per cent of the seminars and at least half of the lectures at the scheduled times. -
VVEIB24304 6 credits
Quantitive Research Methods
Module aim
To provide theoretical knowledge about quantitative analysis and decision-making methods and typical models of various economic and business situations and to develop practical abilities to apply them to the analysis of economic phenomena and business decision-making.
Module description
Management decision-making process, qualitative and quantitative decision-making methods. Application of correlational regression analysis in social sciences, interpretation of results. Forecasting and planning, forecasting methods, their accuracy and reliability. Application of operations research models in economics and management. Linear programming. Theory of duality, shadow prices and their use for managerial decisions. Transport type models and their characteristics. Discrete programming models, making an investment plan, production capacity development planning, assignment tasks. Multi-criteria evaluation methods.
Multi-criteria alternative evaluation methods.
Students must attend at least 60% of the scheduled lectures. Minimum mandatory attendance of exercises is 50%. -
VVTVB24504 6 credits
Business Process Management (with Course Work)
Module aim
To provide theoretical and practical knowledge on the management of business processes.
Module description
The Business Process Management course explores the concept of business processes and business process management, provides the theoretical and practical knowledge needed to model, analyse and evaluate business processes, introduces the main methodologies and tools used to manage and improve business processes in organisations, delves into the interrelationships between business processes, emphasises the importance of business process management in improving the organisation’s efficiency, flexibility and competitiveness in today’s dynamic business environment.
Students must attend at least 60 per cent of the seminars and at least half of the lectures at the scheduled times. -
VVVKB17105 3 credits
Strategic Management
Module aim
To provide a theoretical background of strategic management and comprehensive understanding of the strategic management process. To highlight the knowledge, skills, and resources that will most assist the general manager in making effective decisions and undertaking successful actions. To develop practical skills of strategic management.
Module description
Taking into account the peculiarities of contemporary business strategies and analyzing international business experience, the students are acquainted with the main models and tools of strategic management; the role of leadership is discussed; the problems of resistance to strategic change are highlighted; the tools which allow to overcome these problems and successfully implement business strategy are presented. Students of the first and second courses of full-time bachelor studies must attend at least 60% of exercises and at least half of the theoretical lectures according to the timetable. Students of the third and fourth courses of full-time bachelor studies must attend at least 60% of the exercises according to the timetable.
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VVTEB16301 3 credits
Contract Law
Module aim
The aim of the course is to reveal regulation principles of contract law, fundamentals of making contracts and their implementation.
Module description
Contract law is a branch of Civil law which regulates formation, implementation, validity, interpretation, termination of contracts. This course introduces students to pre-contractual relations, content, implementation, nullidity of contracts, contractual liability, single types of contracts.
Students must attend at least 60 per cent of the seminars and at least half of the lectures at the scheduled times. -
VVFRB16502 3 credits
Business Finance
Module aim
To provide knowledge to students with key issues in business finance related to valuation, risk analysis, capital budgeting and financing decisions and to enable students to apply these fundamental principles of financial theory in real-world financial decision-making situations.
Module description
During this course, the students will get acquainted with the basic concepts and skills required making financial decisions based on fundamental principles of modern financial theory. The main topics: financial statement analysis, valuation of bonds and stocks, risk and return trade-offs, portfolio risk and the capital asset pricing model, cost of capital and capital budgeting, capital structure and payout policy. Students must attend at least 60 per cent of the seminars and at least half of the lectures at the scheduled times.
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VVTVB19101 3 credits
Business Fundamentals
Module aim
To form a student’s knowledge system of the business to practically apply this knowledge to the relationship between market players, to disclose the harmony of market players’ interests arising in their business relationship, ensuring the creation of the added value.
Module description
Business fundamentals course presents various business concepts, reveals the basic economics and business concepts, categories, and creation of business value, introduces to business management steps and processes. Students are introduced to the external and internal factors that determine business success, benefits and challenges of the various sectors of the economy and business organization, and of legal types of business, business financing sources and financial aid opportunities for business creation and development. It also introduces the principles of business accounting and tax system, the fundamentals of management and communication, and discusses the importance of business ethics.
Students must attend at least 60 per cent of the seminars and at least half of the lectures at the scheduled times.
2 Semester
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VVFRB24401 6 credits
Accounting and Financial Management
Module aim
To provide the specific objective knowledge and to form special and common abilities of business organising and management, both for institutionally organised and individual business, allowing to become professional managers who know modern projecting, organising and management standards of enterprises activity, accounting and analysis models allowing to accomplish adequate evaluation of enterprise’s status and development opportunities.
Module description
The Accounting and Financial Management course developed with the knowledge and skills required for the accounting and financial management problems specify. Knowledge is acquired about laws and legal acts regulating the activities of an economic entity related to financial accounting and analysis. Principles of financial management, processing and analysis are mastered. Students learn to identify and classify accounting information, summarize and evaluate the financial condition and performance of an economic entity, apply indicators describing financial activity and perform their analysis. Students learn to prepare financial statements.
Students must attend at least 60 per cent of the seminars and at least half of the lectures at the scheduled times. -
VVTVB17173 6 credits
Logistics
Module aim
To prepare Bachelors of Business Management who would have integrated knowledge of business logistics management and knowledge related to other professional activity and be able to apply general and special abilities of business planning, organising, coordination and implementation in the private and public sector and to use them constructively in wide range of professional activity, to create and develop business, to be prepared for constant improvement through lifelong learning.
Module description
During the course, the concept and tasks of contemporary logistics are analysed, the place in the life of enterprise and society is described. Such aspects of logistics as client service, order processing, organization of transportation, inventory and warehouse management as well as management of material flows are introduced and relations between these aspects are analysed.
Students must attend at least 60 per cent of the seminars and at least half of the lectures at the scheduled times. -
VVVKB17033 6 credits
Marketing
Module aim
To provide students with theoretical knowledge in marketing and provide practical skills in making marketing decisions necessary financial engineering business-related activities and the implementation of the business development in the local and international markets. Students must attend at least 60 % of the time scheduled exercises.
Module description
During marketing course holistic marketing concept and main elements are analysed. For students variety of marketing objects is presented. Main marketing concepts: needs, wants and demands are presented. In the course main strategic marketing elements and marketing information systems are introduced. In the course external and internal marketing environment is analysed and practical analytical tools (PESTEL, SWOT, etc.) are presented. Also main marketing research methods and tools are discussed. For students marketing planning process and marketing plan are introduced. During the course main product concept, product level, service marketing is discussed. Main pricing, distribution channels, promotion strategies for marketing of products are presented. New communication trends and innovative internet tools and media are presented. Students of the first and second courses of full-time bachelor studies must attend at least 60% of exercises and at least half of the theoretical lectures according to the timetable.
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VVFRB24601 3 credits
Business Risk Management
Module aim
Provide students with comprehensive knowledge about company business risk management standards and their application, peculiarities of financial risk management, and introduce students to the concepts, methods, and models used in the theory and practice of business risk management.
Module description
The Business Risk Management course explores risk management in company operations and financial risk management, providing knowledge of existing and widely applied risk management standards and methodologies. The course aims to familiarize students with methods and tools for identifying, analyzing, evaluating, and managing business risks. Practical calculations involve examining derivative securities as tools for financial risk management.
Students must attend at least 60 per cent of the seminars and at least half of the lectures at the scheduled times. -
VVVKB20401 3 credits
Human Resources Management
Module aim
To form theoretical understanding of human resources management and to train to practically apply these skills.
Module description
The main of concepts of human resources management, the significance of the strategic human resource management in the context of the organization, the main preconditions of human resources management system organization and management are presented in the course of human resources management. Students of the first and second courses of full-time bachelor studies must attend at least 60% of exercises and at least half of the theoretical lectures according to the timetable.
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VVFRB19814 6 credits
Complex Project of Financial Management
Module aim
To prepare business bachelors of finance management specialisation, who would have knowledge of theoretical and practical aspects of investment management, financial management, international finance, to train the abilities to gather, analyse, evaluate data, perform and evaluate alternatives of decisions in the context of financial management, to take the economically sound financial management decisions.
Module description
The complex project of financial management combines study subjects of financial management specialization (investment management, financial management, international finance) theoretical knowledge in dealing with financial management related issues.
Students by preparing complex project:
– carry out the finance management and international finance references, patents and research papers, best practice analysis;
– collect, analyse, interpret the financial management, investment management and international finance data for solving selected problem;
– prepare and evaluate the alternatives of financial management solutions alternatives and provide cost-based decisions.
Students must attend at least 60 per cent of the seminars and at least half of the lectures at the scheduled times. -
VVVKB19815 6 credits
Marketing Research Complex Project
Module aim
To provide students with theoretical and practical knowledge about the complex project of marketing research, its preparation parts, and applied methods for marketing research, to provide the abilities related to business excellence in marketing research needed to make data-informed marketing decisions.
Module description
The Marketing Research Complex project is a written research work designed to deepen, improve, and reveal students ‘knowledge in the field of marketing research and to acquire the ability to identify the marketing research problem, to apply the methodology to conduct research, organize and conduct marketing research, process and formalize research data, and provide possible solutions. Students must attend at least 60% of the exercises according to the timetable.