Media Production and Digital Technologies
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DepartmentFaculty of Creative Industries
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Program code6121PX060
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QualificationBachelor of Arts
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Duration4
About
Contemporary audiovisual and media creation is changing rapidly: traditional cinema, TV and digital content production is being supplemented by virtual production, extended reality (XR), advanced image and sound processing, and interactive media. This transformation creates a need for creators who are able to think artistically, work with technology and independently realise media art projects from idea to result.
Today, the professional field of a media creator encompasses not only the creation of works, but also the planning of creative processes, the organisation of production, production, distribution, teamwork, and responsibility for the impact of the work on the audience and society. The programme emphasises the synergy between art and technology and practice-based learning through projects, forming the student's portfolio.
The aim of the Media Creation and Digital Technologies study programme is to prepare independent media art creators who are able to responsibly create, realise and evaluate various forms of media art works, consistently applying contemporary and emerging technologies, the principles of artistic and research activities, and intermedia creative practices.
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What will I be able to do?
• create and implement media art projects using contemporary creative technologies (including virtual production methods, image and sound processing, lighting and sound principles);
• plan and organise audiovisual production processes (from pre-visualisation, scriptwriting and filming to post-production);
• work in an intermedia/transmedia creative environment, create content in various formats and present it in real and virtual spaces;
• conduct media art research: analyse media art phenomena, justify creative decisions, conduct media art research;
• comply with copyright, professional ethics and responsibility principles in media creation;
• work in a team, manage the progress of a creative project, plan time and activities, adapt to technological changes in the creative process. -
What are my career opportunities?
• work as a media creator in the film, TV, advertising, digital content, audiovisual projects and creative industries sectors;
• work in virtual production, XR and interactive media project development teams (in creative and technological roles);
• work in the fields of audio and video post-production (editing, audio post-production, dubbing, etc.);
• work in creative project production, production process organisation, location management and communication positions;
• develop a creative business/start-up in the field of entertainment and creative industries;
• continue studies at the master’s level, deepen competencies in media arts, creative research or related fields.
Admission requirements
When applying for the Media Creation and Digital Technologies study programme, applicants must take a Media Arts Skills Exam, which is an academic selection tool designed to assess the candidate’s creative potential, artistic abilities, technological literacy (understanding of the application of audiovisual technologies) and motivation to study in the programme.
The exam is held during the general admission exam session and is graded on a 100-point scale; the competitive score of applicants for this programme is calculated based solely on the results of the entrance exam.
The exam consists of two compulsory parts:
1) Portfolio of creative works – up to 60 points
The purpose of the portfolio is to assess the artistic quality, originality, consistency of ideas, technological execution and ability to clearly present and justify the artistic concept of the applicant’s work.
It is recommended that the portfolio contains completed audiovisual and/or intermedial projects involving digital technology. Examples include films, video clips, animations, multimedia works, audio and video experiments, interactive works, VR/AR/XR experiences, VFX experiments and generative graphics solutions.
2) Motivational interview – up to 40 points
The purpose of the motivational interview is to assess the applicant’s motivation, creative vision and critical attitude towards audiovisual art/media culture processes. The interview focuses on the applicant’s way of thinking and reflection, rather than just repeating terms or “correct” knowledge.
The interview is conducted according to a pre-arranged schedule, either in person or remotely, and lasts up to 15 minutes. The commission may ask clarifying questions, but must apply the same criteria to all applicants.
Study subjects
1 Semester
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KIPIB26111 9 credits
Social advertising project
Module aim
The aim of this module is to equip students with the skills to use media as an artistic tool and distribution channel in social advertising. Students will learn to conceptualize, design, and execute media-based campaigns, integrating artistic expression with strategic messaging to create impactful and socially relevant projects.
Module description
The Social Advertising Project module explores the use of media as both an artistic medium and a channel for artistic distribution in the context of social advertising. The course integrates creative expression with strategic communication, emphasizing how visual, video, and interactive content can drive social impact while maintaining artistic integrity. Students will examine the evolution and role of social advertising, applying principles from behavioral science, audience targeting, and media aesthetics to develop engaging, conceptually strong campaigns. Through hands-on production, they will create and prototype visually compelling narratives, experiment with video production techniques, and design media-based artistic interventions. The module also covers campaign planning, ethical considerations, crisis management, and impact measurement, ensuring students acquire both the artistic and analytical skills needed to execute effective social campaigns. By merging artistic vision with data-driven strategy, students will learn to position media as a powerful artistic and communicative force in social advertising.
Participation in at least 60% of the scheduled exercises is mandatory -
KIPIB26112 6 credits
Screenplay for Audiovisual Works
Module aim
To familiarize students with the basics and forms of scriptwriting for audiovisual projects. To practice dramaturgical modelling of different life situations using script techniques. To develop cinematic writing skills and the structural skills of dramaturgy.
Module description
The course presents a specific of scrip writing in audiovisual art, the subject selection, the screenplay conceptual grounding, the text presentation to a client, modelling potential customer, foreseeing practical problems. The course will enable the student to critically evaluate a scrip for audiovisual art, identify the specific audience for which it is intended, prepare a presentation, synopsis, treatment, and script for an audiovisual project, develop creativity and creative writing skills in a team, and understand the importance of the script in the overall context of audiovisual production.
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KIPIB26114 6 credits
Photography and Image Processing
Module aim
The aim of the module “Photography and Image Processing” is to develop students’ ability to creatively apply photography and digital image editing as means of contemporary media art expression, combining artistic vision with technological tools.
Module description
In this module, students will explore the history of photography, equipment, composition principles, and various genres – from documentary and applied to creative and advertising photography. The relationship between photography and other visual media, artistic expression, and ethical aspects will be examined. Through practical workshops, students will gain experience in shooting under natural and artificial lighting conditions, working with studio equipment, and developing both artistic and applied projects.
A significant part of the module is devoted to digital image processing: color correction, layer management, filters, retouching, montage, and the creation of complex compositions. Students will also learn HDR and RAW processing, panorama creation, animated banners, and other interactive formats. In their final creative projects, they will develop conceptual self-portraits, artistic or applied photography works, integrating photography into the broader context of media art and digital technologies. -
KIPIB24007 3 credits
Previsualization production
Module aim
The main aim of the course is to provide students with a thorough understanding of the main previsualization tools and how to use them successfully in the production of a film project.
Module description
During this subject, students will be introduced to the main previsualization tools used by film producers in order to ensure the best possible conditions for financing the project and communicating the project’s vision. In the context of this subject, students will have to perform creative tasks.
Participation in at least 60% of the scheduled exercises is mandatory. -
KIPIB26113 3 credits
Creative Project Activities and Teamwork
Module aim
To provide students with theoretical and practical knowledge of project-based creative activities and teamwork principles, developing their ability to solve creative problems independently and in a team, plan and organize their work, manage time efficiently, and adapt to changing circumstances in creative environments.
Module description
The current course is designed to equip students with practical skills and methodological knowledge in organizing creative processes, project-based work, and effective collaboration within a team. The course covers creative problem-solving methods, project management principles, the use of generative artificial intelligence in creative work, and time management strategies. Through theoretical sessions, students will explore teamwork models, creativity-enhancing techniques, and the importance of adaptability in changing circumstances, while practical assignments will help them efficiently plan creative tasks, share responsibilities within a team, and implement projects from concept to final presentation.
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KIUSB23101 3 credits
Communication of Entertainment in English 1
Module aim
To help students acquire and develop linguistic and professional communicative skills so that the future specialists are able to employ the acquired competences in practice, analyze information, and are proficient in communicating in spoken and written forms in daily, academic and professional activities.
Module description
English for Creative Communication module is meant for students of Creative Industries, Entertainment Industry and Events Engineering with the English language competences corresponding to B1-B2 levels and seeking to acquire knowledge and abilities of B2 – C1 language knowledge level. Special and general abilities are educated based on the topics (communication, culture, intercultural communication, management, marketing, advertising) covered in the module. Communicative (reading, writing, listening and speaking), cognitive, general abilities are aimed at developing communicative skills in English in academic and professional contexts, both in speaking and writing. Participation in at least 60% of the scheduled exercises is mandatory.
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KIUSB23103 3 credits
Communication of Entertainment in French 1
Module aim
Padėti studentams įgyti ir išsiugdyti kalbinius ir profesinius komunikacinius gebėjimus, žinių, kad būsimieji specialistai gebėtų pritaikyti įgytas kompetencijas praktikoje, analizuoti informaciją, komunikuoti žodžiu ir raštu prancūzų kalba kasdienėje, akademinėje ir profesinėje veikloje.
Module description
French for Creative Communication module is meant for students of Creative Industries, Entertainment Industry and Events Engineering with the French language competences corresponding to B1-B2 levels and seeking to acquire knowledge and abilities of B2 – C1 language knowledge level. Special and general abilities are educated based on the topics (communication, culture, intercultural communication, management, marketing, advertising) covered in the module. Communicative (reading, writing, listening and speaking), cognitive, general abilities are aimed at developing communicative skills in French in academic and professional contexts, both in speaking and writing. Participation in at least 60% of the scheduled exercises is mandatory.
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KIUSB23102 3 credits
Communication of Entertainment in German 1
Module aim
To help students acquire and develop linguistic and professional communicative skills so that the future specialists are able to employ the acquired competences in practice, analyse information, and are proficient in communicating in spoken and written forms in daily, academic and Professional activities.
Module description
German Language course is meant for students with the German Language competences corresponding to B1-B2 levels and seeking to acquire knowledge and abilities of B2-C1 language knowledge level. Special and general abilities are educated based on the topics (management, communication, marketing, advertising) covered in the course. Communicative (reading, writing, listening and speaking), cognitive, general abilities are aimed at developing communicative skills in German in academic and professional contexts, both in speaking and writing. Participation in at least 60% of the scheduled exercises is mandatory.
2 Semester
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KIPIB26115 9 credits
Television project
Module aim
To provide students with theoretical and practical knowledge about television project development, fostering their ability to successfully plan, create, and implement a television project, while applying media art principles, audiovisual technologies, and creative strategies.
Module description
The module is designed for students aiming to gain practical and theoretical knowledge about television project development, from initial concept creation to the final implementation of an audiovisual product. The course focuses on media art principles and their application in television production, allowing students to work with filming, lighting, sound recording, and editing technologies. Emphasis is placed on scriptwriting, visual stylistics, technical decision-making, and creative direction, aiming to develop a high-quality television project. Through practical exercises, students will enhance their critical thinking, creativity, and ability to apply media art methodologies within the modern television industry.
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KIPIB26117 6 credits
Innovative Filming Technologies
Module aim
The aim of the course is to introduce students to cutting-edge filming technologies and their applications in contemporary media art and audiovisual production. Students will develop the ability to professionally select and creatively apply innovative filming tools – from digital cinema cameras and HDR imaging to virtual production, motion capture, and drone cinematography – in order to produce audiovisual projects of high technical and artistic quality.
Module description
The course explores contemporary filming technologies and their role in audiovisual creativity. Lectures cover digital cinema camera systems, optics and lenses in storytelling, HDR imaging, color science, virtual production techniques, drone cinematography, post-production workflows, and sound design. Practical classes provide hands-on experience with filming and lighting equipment, motion capture and VR applications, as well as sound recording and Foley techniques. In their final creative projects, students will integrate innovative filming technologies, critically reflecting on their artistic, technological, and ethical dimensions.
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KIKOB26104 6 credits
Communication on Social Media
Module aim
The purpose of the Electronic Communication and Social Networks course is to acquaint the students who have chosen the Bachelor of Communication Sciences with the place of electronic communication in the context of other communication methods, to highlight the most important features of electronic communication that connect and distinguish it from the other two fundamental communication methods of Western civilization – oral and written. In the course, through theoretical studies and practical tasks, the most important features of human experience and social design, which are formed by electronic communication, are revealed, paying special attention to the so-called culture of algorithms. The subject analyzes the most important social media, the structure of their algorithms, creates forms of textuality, visuality and social interaction.
Module description
In the course, through theoretical studies and practical tasks, the most important features of human experience and social design, which are formed by electronic communication, are revealed, paying special attention to the so-called culture of algorithms. The subject analyzes the most important social media, the structure of their algorithms, creates forms of textuality, visuality and social interaction.
Participation in at least 60% of the scheduled exercises and 50% of the lectures is mandatory. -
KIPIB26116 6 credits
Contemporary Media Art: Theories, Directions, Industries
Module aim
To introduce students to contemporary media art theories, directions, and industry frameworks, and to develop their ability to analyse, interpret, and conceptualise interdisciplinary media art projects by applying principles of intermediality and transmediality as well as contemporary media technologies.
Module description
This course provides a theoretical and practical foundation for understanding contemporary media art concepts, directions, and theories, as well as the operational principles of media industries. The lectures explore the development of media art, new media practices, interactivity, virtual and mixed reality creation, sound art, game aesthetics, algorithmic art, and technological experimentation. The course also examines media industry structures, transmedial and intermedial creative models, and contemporary creative industries ecosystems. During seminars, students engage in practical case analyses, examine the conceptual and technological structure of media art projects, and develop conceptual foundations for small-scale creative works.
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KIUSB23110 3 credits
Communication of Entertainment in English 2
Module aim
To help students acquire and develop linguistic and professional communicative skills as well as relevant knowledge so that the future specialists are able to use their acquired competences and analyse information, communicate in spoken and written language in their everyday, academic and professional situations.
Module description
The module Speciality English Language is targeted at the development of Creative Industries and Entertainment Industry students’ C1 level of the English language competences, for further development of skills gained in the module English for Creative Communication for communication in both daily and professional situations. The course develops the independent user’s language skills, professional vocabulary (through media topics), the correct technical and scientific language usage knowledge, abilities to analyse and summarize speciality literature, effective academic presentation skills. Participation in at least 60% of the scheduled exercises is mandatory.
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KIUSB23112 3 credits
Communication of Entertainment in French 2
Module aim
To help students acquire and develop linguistic and professional communicative skills as well as relevant knowledge so that the future specialists are able to use their acquired competences and analyse information, communicate in spoken and written language in their everyday, academic and professional situations.
Module description
The module Speciality French Language is targeted at the development of Creative Industries and Entertainment Industry students’ C1 level of the French language competences, for further development of skills gained in the module Frenchh for the Media for communication in both daily and professional situations. The course develops the independent user’s language skills, professional vocabulary (through media topics), the correct technical and scientific language usage knowledge, abilities to analyse and summarize speciality literature, effective academic presentation skills. Participation in at least 60% of the scheduled exercises is mandatory.
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KIUSB23111 3 credits
Communication of Entertainment in German 2
Module aim
To help students develop linguistic and communicative skills, acquire knowledge according to CEFR C1 level in order to communicate spontaneously both in written and spoken forms on daily, cultural and professional topics.
Module description
During the Academic German Language course students reach a high enough (C1) level of German that is necessary for studies in an academic institution. It is an integrated skills course that develops students’ abilities in reading, writing, listening and speaking in an academic context. It will enable students to prepare assignments or write up a research paper in German, to participate in tutorials and seminars conducted in German.
3 Semester
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KIPIB26118 9 credits
Course title
Module aim
To introduce students to the theoretical and practical basics of the audiovisual documentary’s project, the development of a project strateg, and the creation of a shooting plan and dissemination opportunities. To develop the ability to prepare a project of audiovizual documentary and to organise the activities of the creative team in all stages of the project: pre-production, production and post-production. Introduce students to the wide range of career opportunities in the field of audioviual art.
Module description
The concept and development of the audiovisual creative documentary’s genres and forms. Practical production tasks in projects of audiovisual documentary implementation.
Communication and psychological skills of the creators of audiovisual documentary. Presentation forms and methods of the idea of audiovisual documantary project. Formation of the team. Preparation of audiovisual documentary project estimate. Contract drafting practice. Dissemination and continuity of audiovisual documentary project results and audinece building process. Critical Analysis and Solution. -
KIPIB26119 6 credits
Sound postproduction
Module aim
To provide students with theoretical and practical knowledge of sound post-production processes, developing their ability to edit, restore, and integrate sound into audiovisual projects using advanced sound processing technologies and creative methodologies.
Module description
The course explores sound processing, editing, and restoration techniques in audiovisual production, emphasizing the synergy between media art and technology. Students will gain knowledge in digital audio workstation (DAW) applications, sound track composition, timbre correction, noise reduction, and dynamic processing, as well as working with OMF and AAF formats, effects systems, and sound design principles. Through practical exercises, students will engage in critical listening, sound analysis and correction, spatial sound simulation, and prepare a finalized soundtrack for an audiovisual project. This course equips students with both technical and creative skills, ensuring professional sound quality in the post-production phase.
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KIPIB24010 6 credits
Management of film production processes, technologies and communication tools
Module aim
The purpose of this subject is to provide students with knowledge about modern trends in film production and to introduce them with the main technical working tools and the specifics of communication. Students acquire essential knowledge about the means of expression of work in cinema, creating an artistic technical concept of a film, which allows them to choose and use technical means of creation and communication instruments.
Module description
In the context of this subject, students are introduced to film production processes, technologies and management of
communication processes. Students will get to know the basics of film technique and technology: light technique, optics, film
cameras, lighting basics, sound recording technique, film laboratory processes, digital video editing technologies, color
correction, sound post-production and management of communication processes in film production.
Participation in at least 60% of the scheduled exercises is mandatory. -
KIPIB26120 6 credits
Video editing
Module aim
The aim of this course is to introduce students to the theoretical foundations and practical applications of film editing, developing the ability to plan, structure, and implement the editing process from the initial concept to the final delivery of the product. The course emphasizes the balance between technical skills, creative vision, and critical thinking, fostering the capacity to independently produce professional-level editing work while applying industry-standard practices and technologies.
Module description
This course covers both the theoretical and practical aspects of film editing, beginning with the concept of montage in the context of film production and concluding with postproduction workflows. Students will explore editing dramaturgy, structure, key principles of shot connection, and approaches to identifying and correcting mistakes. The practical component develops skills in preparing and organizing materials, assembling rough cuts, working with multicam projects, applying color correction and special effects, and preparing materials for sound and postproduction. In addition, students will be encouraged to reflect on the philosophy and psychology of editing, as well as to analyze works by other creators. The course is based on essential and contemporary literature (Walter Murch, Joseph V. Mascelli, Gael Chandler, Bruce Block, Ken Dancyger, etc.) and requires hands-on practice with professional software such as Adobe Creative Cloud and DaVinci Resolve Studio.
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KIFSB26301 3 credits
Photography History and Philosophy
Module aim
To provide students with comprehensive theoretical and practical knowledge of the history and philosophy of photography, fostering their ability to critically analyze photographic works, understand their historical, social, and cultural context, reflect on philosophical aspects, and apply these insights in their creative practice.
Module description
The module “History and Philosophy of Photography” is designed to provide an in-depth examination of the evolution of photography from its origins to contemporary technological trends, while simultaneously exploring philosophical questions related to the nature of photography, reality representation, and visual perception. The course covers both the historical development of photography – its role in art, documentary practice, and social contexts – and critical philosophical discourses on photographic ontology, ethical dilemmas, and its place in contemporary visual culture. Through practical exercises, students will not only analyze historical and contemporary examples of photography but also reflect on the intersections of photography with technological innovations, aesthetic paradigms, and cultural meanings.
Participation in at least 60% of the scheduled exercises is mandatory. -
KIFSB26302 3 credits
Film History and Philosophy
Module aim
To provide students with comprehensive theoretical and practical knowledge of film history and philosophy, developing their ability to critically analyze films, understand their historical, social, and cultural contexts, reflect on philosophical aspects, and apply these insights in their creative practice.
Module description
The module “Film History and Philosophy” explores the development of cinema from its origins to contemporary trends, while also analyzing film philosophy as a phenomenon related to visual thinking, ideology, and artistic expression. The course provides students with the opportunity to delve into classical and modern cinematic works, analyze their stylistic and narrative elements, examine philosophical concepts used in film, and discuss the interaction between cinema and society. Through practical sessions, students will analyze film theories, apply them in practice, and reflect on how cinema shapes our perception and thinking.
Participation in at least 60% of the scheduled exercises is mandatory.
4 Semester
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KIPIB26123 9 credits
Extended Reality Project
Module aim
The Extended Reality module is designed to familiarize students with the technological possibilities of extended reality (virtual reality and augmented reality), their operating principles and differences, various techniques and tools (software), as well as the practical applications of XR in different fields. The course also introduces user interface specifics, combining technical and creative knowledge.
Module description
The module introduces the fundamentals of XR technologies, user interface design, and content creation processes, accompanied by a practical task aligned with industry standards. Students explore the principles of immersive storytelling, the logic of interactivity, and the technical preparation of virtual scenes. Emphasis is placed on creative problem-solving and teamwork, applying both real-time and pre-rendering techniques.
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KIPIB24012 6 credits
Audiovisual communication and advertising
Module aim
The aim of this subject is to provide students with the practical skills and theoretical knowledge needed to create an effective audiovisual message.
Module description
This study subject will introduce students to the most important phenomena, concepts and processes of audiovisual communication. During this subject, students will seek to acquire the necessary skills and knowledge needed to implement an effective audiovisual message.
Students must attend at least 60% of the time scheduled. exercises. -
KIPIB24006 6 credits
Production of film projects
Module aim
To introduce students to the theoretical and practical basics of producing a film project, the development of a project strategy, budget analysis and the creation of a financing plan and dissemination opportunities. To develop the ability to prepare a film project and to organise the activities of the creative team in all stages of the project: pre-production, production and post-production. Introduce students to the wide range of career opportunities in the field of cinema.
Module description
The concept and development of the film producer’s activities. Practical production tasks in film project implementation. Communication and psychological skills of the film producer. Presentation forms and methods of the film idea. Formation of the film team. Preparation of a film project estimate. Contract drafting practice. Preparation of project-reporting documentation. Dissemination and continuity of project results and the audience-building process. Critical analysis and decision-making in the filmmaking process.
Participation in at least 60% of the scheduled exercises is mandatory. -
KIPIB24008 3 credits
Entertainment Digital Communication
Module aim
The main aim of the course is to provide students with the basics of casting, understanding casting processes, methods of communication with actors and its importance.
Module description
Upon completion of this course, students will be able to understand the basic principles of communication with actors and their specifics at different stages of film production. Students must attend at least 60 percent of the lectures and exercises during the scheduled time.
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KIFSB18403 3 credits
Cultural Policy
Module aim
The course introduces to the most important issues related to contemporary cultural policy in Lithuania and abroad, to its planning and implementation principles.
Module description
The course defines cultural policy, describes development of its concept, explains the situation of cultural policy in the context of other state policies. The course provides an analysis of the structure and of the system of cultural policy in Lithuania and in other countries, analysis of the system of strategic planning used in cultural policy, analysis of its implementation. Among the measures of implementation of cultural policy the biggest emphasis is put on legal, administrative, financial and informational measures. During the course a number of distinct areas of cultural policy is discussed: professional art, film, regional culture, cultural education, cultural heritage, publishing, intellectual propriety rights, cultural diversity, cultural and creative industries, dissemination of Lithuanian art and culture abroad etc.
Participation in at least 60% of the scheduled exercises is mandatory. -
KIPIB18602 3 credits
Urban Studies
Module aim
The aim of the course is to introduce students to the basic concepts of urban studies and current debates on the principles of
urban development and cultural urban planning; to develop students’ ability to analyse urban spaces on their own and in
teams, to develop and implement group creative intervention projects in public spaces; and to develop students’ ability to act
professionally in the creative industries labour market.Module description
The course analyses the city as a creative communicative field and explores the concept of the creative city as a new model
for urban regeneration and development in a globalised world. The course teaches the principles of field research, teamwork
and project management. The course consists of theoretical and practical parts.
The course introduces students to urban public space interventions from the point of view of creative and entertainment
industries; introduces the types of urban spaces in the city, their research and methodology, the topicalities and peculiarities
of the system of public spaces; the concept of the creative city and the city as a medium. Practical creative activations are
prepared, implemented and publicised during the course. Students plan creative activations in urban spaces, develop vision,
identify limiting factors for implementation. The course promotes result orientation, discusses the issues of consistency of the
goal, the means and the result. To optimise the implementation process of the creative project, the issues of teamwork,
project management phases, the links between punctuality, fulfilling commitments and real work in creative industries are
discussed. Course also focuses on the planning and implementation of communication of creative intervention. The course
concludes with a discussion on the progress and results of the implemented creative project, possibilities for further
development, the potential for the development of urban interventions, future directions and scenarios for the development of
cities, creative industries and media relations
Participation in at least 60% of the scheduled exercises is mandatory.
5 Semester
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KIPIB26503 9 credits
Virtual Production Project
Module aim
The aim of the course is to provide students with theoretical knowledge and practical skills in virtual production, to develop their ability to creatively apply advanced technologies in the audiovisual process, integrate virtual and real environments, and independently carry out small-scale virtual production projects.
Module description
This course introduces students to the principles, technologies, and creative processes of virtual film production. It explores the interaction between virtual and real environments, stages of script development and production preparation, filming practice in a virtual production studio, and post-production processes. Through practical exercises, students learn to calibrate virtual and real spaces, synchronize lighting, work with actors, and carry out filming and editing tasks. Emphasis is placed on creative problem-solving, analysis of technical challenges, and the application of industry standards using professional software such as Unreal Engine, Davinci Resolve Studio, and Adobe Creative Cloud.
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KIPIB26125 6 credits
Audiovisual set design
Module aim
During the course, students will become familiar with the profession of a scenographer for an audiovisual work, its origins, the stages of visual creation of an audiovisual work. They will know the basic principles of creating film and media sketches, explications, and shots and their purpose, the works of famous film artists, the peculiarities of their creativity, methods, and influence in audiovisual arts, and significant film and media works. After completing the course, students will be able to collect and analyze the material needed for an audiovisual work, and submit a proposal for a future solution to an audiovisual work.
Module description
Students will learn to understand the script of an audiovisual work, a literary work and present a visual solution. The course discusses the techniques and methods of performing sketches, explications, framing, and quick sketching. Students will participate in the process of creating video clips, commercials, and short films by searching for and implementing visual solutions.
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KIPIB24011 6 credits
Location management and logistics
Module aim
The student will know and understand how to manage and create visual messages in video format and how to effectively prepare and present
Business presentation for the target audience. Students will also have to create a creative work – is based on a complete visual narrative, which is dedicated to a particular target audience.Module description
Students will become familiar with the common history and film genres, film production bases. They will write creative script of the chosen film genre. To advance their knowledge and prepare for the actual creative process, select customers and will create a film project, doing his presentation.
Participation in at least 60% of the scheduled exercises is mandatory. -
KIPIB26124 6 credits
Media Art Research
Module aim
To provide students with the fundamentals of critical evaluation, creative research, and analytical methods, fostering their ability to identify relevant media art trends, substantiate creative decisions with theoretical insights, and apply research methods in practice.
Module description
The module “Media Art Research” aims to deepen students’ understanding of contemporary media art phenomena, their analysis, and research methodologies. The course explores current trends, interdisciplinary methods, and experimental approaches in analyzing audiovisual works and creative processes. Students will develop the ability to critically evaluate media art phenomena, justify their creative positions, and apply research methods in practice. Through theoretical and practical sessions, students will learn to collect, systematize, and interpret research data, visualize findings, and prepare creative analysis documentation.
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KIFSB17123 3 credits
Aesthetics
Module aim
The objective of this course is to introduce students to fundamental theories of aesthetics and philosophy of art, illuminating how art, beauty, and aesthetic experience have been conceptualized across various historical periods and intellectual perspectives. The course aims at familiarizing students with diversity of artistic phenomena and fostering a capacity for critical reflection on artworks, their meaning, functions, and societal impact. Furthermore, students are encouraged to reflect upon their personal aesthetic experiences within the context of contemporary culture.
Module description
During theoretical lectures of this course, the artwork is examined as the object of inquiry within aesthetics and philosophy of art. The course analyses the material and intentional origin of the artwork, a concept of aesthetic distance, distinctions between classical, modern, and contemporary aesthetics. Concepts of beauty are discussed in the framework of subjectivist and objectivist aesthetic theories.
Primary focus is directed toward the problem of defining art within diverse theoretical perspectives. In order to illustrate various theoretical concepts, specific examples of artworks are presented to examine cognitive, expressive, formalist, polyfunctional, and postmodern theories of art.
Equally, the course analyses characteristics of aesthetic experience, processes of art perception, and mechanisms of creativity. Factors influencing artistic creativity-such as imagination, intuition, talent, play, and improvisation-are examined alongside the social, political, and cultural phenomena that catalyse artistic production. The role of art is discussed within varying cultural and historical contexts, emphasizing its significance for the contemporary individual.
During practical seminars, students analyse theoretical texts, apply theoretical knowledge to the evaluation of artworks, prepare concise theoretical presentations, visit museums and art galleries, and reflect upon their personal aesthetic experiences.
Students must attend at least 60 percent of the seminars and at least half of the lectures at the scheduled times.
6 Semester
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KIPIB26126 9 credits
Sound projects
Module aim
To provide students with theoretical knowledge and practical skills needed to create, record, edit, and integrate sound into audiovisual projects, emphasizing sound as an artistic medium and a creative tool in media art.
Module description
This course explores sound creation and recording technologies in audiovisual projects, emphasizing media art as a form of expression and the creative potential of sound. The course provides knowledge on sound script development, sound project planning, and execution, considering various creative and technical aspects. Students will gain practical skills in microphone techniques, noise recording, Foley sound design, and sound atmosphere creation. The course also covers music recording and post-production, sound mixing for audiovisual works, signal processing, and file exchange formats (OMF, AAF). A key focus is placed on the aesthetic role of sound in media art, exploring how sound can construct narratives, expand the dimensions of visual works, and serve as an independent artistic expression tool.
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KIKOB26107 6 credits
Critique of Audiovisual Art
Module aim
The purpose of the Electronic Communication and Social Networks course is to acquaint the students who have chosen the Bachelor of Communication Sciences with the place of electronic communication in the context of other communication methods, to highlight the most important features of electronic communication that connect and distinguish it from the other two fundamental communication methods of Western civilization – oral and written. In the course, through theoretical studies and practical tasks, the most important features of human experience and social design, which are formed by electronic communication, are revealed, paying special attention to the so-called culture of algorithms. The subject analyzes the most important social media, the structure of their algorithms, creates forms of textuality, visuality and social interaction.
Module description
In the course, through theoretical studies and practical tasks, the most important features of human experience and social design, which are formed by electronic communication, are revealed, paying special attention to the so-called culture of algorithms. The subject analyzes the most important social media, the structure of their algorithms, creates forms of textuality, visuality and social interaction.
Participation in at least 60% of the scheduled exercises and 50% of the lectures is mandatory. -
KIPIB26128 6 credits
Media Art Copyright
Module aim
The student will know and understand how to manage and create visual messages in video format and how to effectively prepare and present
Business presentation for the target audience. Students will also have to create a creative work – is based on a complete visual narrative, which is dedicated to a particular target audience.Module description
Students will become familiar with the common history and film genres, film production bases. They will write creative script of the chosen film genre. To advance their knowledge and prepare for the actual creative process, select customers and will create a film project, doing his presentation.
Participation in at least 60% of the scheduled exercises is mandatory. -
KIPIB26127 3 credits
Dubbing
Module aim
To provide students with theoretical and practical knowledge of voice dubbing and Foley sound creation, developing their ability to precisely synchronize sound with video, professionally manage recording and editing processes, and create convincing audiovisual sound solutions.
Module description
The course is focused on voice recording, synchronization, and sound effects creation in audiovisual projects. Students will gain knowledge of voice dubbing techniques in the original and translated language, learn sound and video synchronization methods, and work with OMF and AAF file formats in dubbing processes. Through practical exercises, students will analyze dubbing case studies, implement Foley sound effect dubbing, and complete a full dubbing practice task. The course provides both technical and creative skills, enabling students to professionally integrate voice and sound effects into audiovisual works, ensuring their realism and emotional impact.
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KILSB17031 3 credits
Specific Purpose Language Culture
Module aim
To make opprtunities introduce students with the academic style features, terminology principles, the regularities of professional language and the principles of composing the scientific text.
Module description
The academic style and its place in the system of functional styles is analyzed. The differences of spoken and written language, the public and non-public language features are discussed. A detailed analysis of the terms concept, types, requirements, structure,
terminology management techniques is presented. The focus on the analysis of scientific language expression patterns and disadvantages of scientific text composition features. Participation in at least 60% of the scheduled exercises is mandatory.
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KIPIB26321 3 credits
History of Contemporary Music
Module aim
To provide students with comprehensive theoretical and practical knowledge of the history and philosophy of contemporary music, developing their ability to critically analyze musical works, understand their historical, social, and cultural contexts, reflect on philosophical aspects, and apply these insights in their creative practice.
Module description
The module “History of Contemporary Music” explores the development of 20th and 21st-century music, its philosophical aspects, and its connections to cultural and social phenomena. Students will analyze the contexts of modernism, postmodernism, experimental, and digital music, delving into music aesthetics, sonic semiotics, and ideological aspects. Through theoretical and practical sessions, students will not only examine the major shifts in musical art but also reflect on music’s impact on society, the influence of technology, and the future of sonic creativity.
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KIKOB26109 3 credits
Visual Communication
Module aim
In this module students will learn about complexity of visual communication theory: semiotics (formation of content in visual message), psychology of Art (visual perception and perceptual mechanism), and communication (general principles of social communication). In parallel they will gain some understanding in methods of message visualization and rhetoric, the graphic design tools and ways to send a visual message to a target audience. During practical work students apply the knowledge in semio
Module description
In this module students will learn about complexity of visual communication theory: semiotics (formation of content in visual message), psychology of Art (visual perception and perceptual mechanism), and communication (general principles of social communication). During practical work students will apply the knowledge in methods of message visualization and rhetoric, the graphic design tools and ways to send a visual message to a target audience. The coursework will analyze the visual image strategies of a specific company and present options for their improvement.
Participation in at least 60% of the scheduled exercises is mandatory
7 Semester
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KIPIB26130 9 credits
Feature project
Module aim
This course aims to provide students with theoretical and practical knowledge about the feature film production process, covering scriptwriting, directing, cinematography, actor performance, editing, and post-production. Students will develop the ability to create audiovisual projects independently and collaboratively, integrating contemporary media art and digital technology tools.
Module description
The Feature Film Project is an intensive practical course where students produce short narrative films from initial concept to final output. The course explores key aspects of scriptwriting, directing, working with actors, film editing, and sound design. Special attention is given to team formation, organizing the filming process, and developing distribution strategies. Practical assignments allow students to familiarize themselves with industry-standard filmmaking techniques and technologies, encouraging experimentation and critical engagement with the audiovisual creative process.
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KIPIB26131 6 credits
Work with actors
Module aim
The module aims to develop students’ ability to create convincing characters, understand diverse acting techniques, control emotional expression, and collaborate creatively with directors and other members of the creative team.
Module description
The module “Working with the Actor” provides students with practical and theoretical foundations in acting and its application in audiovisual projects. The course covers various acting schools, differences between stage and film acting, principles of director-actor collaboration, as well as aspects of improvisation, emotional expression, and body language. Through practical exercises, students will develop acting techniques, on-camera performance skills, psychological character creation, and non-verbal communication abilities, enhancing their capacity to build compelling characters and effectively engage with stage and screen environments.
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KIPIB23802 6 credits
Entertainment and Organisational Culture
Module aim
To get acquainted with the concepts and models of organisational culture, its creation and internal communication as well as the possibilities of the entertainment integration; to be able to distinguish and evaluate the characteristics of successful cases and their mindset and behavior, and to test the knowledge in practice.
Module description
During the course of the “Entertainment and the Culture of the Organisation”, students will get to know the theories, models and practices of the culture of organisation, change communication and organisation image formation, also will get to know how entertainment is integrated into the processes of the organisation culture. Students will examine the internal communication processes of a successful organization and the specifics of the communication of individual elements of the organizational culture: vision, mission, strategy and values as well as use of entertainment in the internal communication. The course analyzes classification models of organizational cultures (G.Hofstede, K.S. Cameron and R.E. Quinn, E.Schein, Ch.Handy), methods of identifying and evaluating organizational cultures, and the specifics of the culture of the organisation in a cross-cultural environment. Students will get to know the method of diagnosing organization’s culture, changing culture process specifics and challenges at different stages of organizational maturity. The course will analyze cases of global organizations where organization culture is an important factor for success and distinctiveness. During the exercises, practical abilities to use organization culture identification, creation and communication tools are developed as well as communication and entertainment projects are created for practical real situations in the development of innovation, technology and creativity oriented organizations cultures.
Participation in at least 60% of the scheduled exercises is mandatory. -
KIPIB23052 6 credits
Start-up Creation in the Entertainment Industries
Module aim
The aim of the course is to develop students’ critical thinking abilities to assess the factors influencing the success of the creation of new innovative, fast-growing companies (startups) in the entertainment industry sector and to provide the necessary practical knowledge and tools for the creation of competitive start-ups in the international market and to ensure sustainable growth.
Module description
During the course, students will be introduced to the specifics of the creation of entertainment industry startups as part of the innovation ecosystem: development stages from idea formation, validation, company establishment and attracting investors as well as opportunities provided by the startup ecosystem. Special attention will be paid to the knowledge of entertainment industry startup product development from product prototype development to validated product and go-to-market (marketing and sales) strategy, team building and growing business management. During the course, students will have a practical opportunity to create their own entertainment industry business startup.
Participation in at least 60% of the scheduled exercises is mandatory. -
KIPIB17070 3 credits
Music Industry
Module aim
The aim of the course is to present the pecularities of music industry, how music affects listeners and what are the technical possibilities and ways to develop a musical product.
Module description
The program is structured to review the phenomenon of music and reveal its place in the cultural and industrial context. The object of study is investigated in various aspects. The introductory part of the course overviews physical properties and organization principles of music, as well as music communication; it is examined how music reaches and affects the human mind. Regarding the technical aspects of music there are these specific issues distinguished in the development of a musical product: musical instruments, sound reinforcement, recording. A brief summary of the Western music history reveals how demographic, technological and social factors influence the development of music and music industry. Review on music bussiness includes artists’ management, music publishing, music production and organization of concerts and festivals.
Students must attend at least 60 per cent of the seminars and at least half of the lectures at the scheduled times.
8 Semester
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KIPIB26133 15 credits
Bachelor Graduation Thesis
Module aim
Independently develop a sufficiently complex media art project based on the analysis of media art theory, demonstrating original creativity inspired by the latest knowledge, theories, methods, and technologies in media art and other artistic fields.
Module description
This module focuses on developing students’ ability to independently create a complex media art project based on an in-depth analysis of media art theories and creative research. Students apply the latest knowledge, theories, methods, and technologies from media and other artistic fields to achieve an original and creative result. The module enhances skills in conducting research in audiovisual art, systematizing findings, and effectively communicating them. It also develops the ability to plan and organize creative processes and present projects using modern visual communication and information technologies. The module encourages critical evaluation of the societal and environmental impact of creative activities, adherence to professional ethics principles, and continuous improvement based on lifelong learning principles.
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KIPIB26132 15 credits
Professional Practice
Module aim
The aim is to empower theoretical knowledge in practice.
Module description
During the ten-week professional internship, students work for 385 hours, collect and summarize information on the operational specifics of a creative company operating in the field of media art, analyze its main areas and forms of activity, and conduct a study of the organizational structure of the internship entity. They present their conclusions on the organization’s efficiency and develop business proposals to maximize its performance. Depending on the circumstances, students describe their personal involvement in the preparation and implementation of specific projects in which the organization itself has a vested interest.