Business Management

Full-time studies

Full-time studies

Department

Faculty of Business Management
Program code

6121LX043
Field of study

Business and Public Management
Qualification

Bachelor of Business Management
Duration

4

Fun fact

According to the World Bank, small and medium-sized enterprises (SMEs) are the backbone of the global economy. Such companies make up 90% of all businesses worldwide and create 50% of all jobs. This statistic clearly shows the importance of SMEs in today's business world and the need for qualified management and marketing specialists.

About

Students can specialize in one of two areas:

Business Project Management: Learn to take projects from concept to successful execution

Marketing: Develop skills to create marketing strategies for contemporary products and services using advanced technology.

In addition to core business skills, the program covers important topics like digital marketing, data analytics, artificial intelligence, business innovation, and sustainability. It specifically addresses the challenges faced by small and medium-sized enterprises (SMEs), such as limited resources and the need for quick adaptation and innovation. The curriculum includes real case studies and hands-on projects that focus on the SME environment.

Main Study Modules

Business Projects

Business Process Automation

Business Analytics

Business Project Management Standards and Methods

Marketing Project Management

Consumer Behaviour and Experience Management

Marketing Analytics

Brand and Cross-cultural Communication Management

“My studies have shown me that building a successful business involves more than just internal management. It requires an understanding of the broader economic, political, technological, and legal factors at play."

Graduate

What will I be able to do?

Graduates of the program will be able to:
• Plan and manage business projects from start to finish
• Use project management methods like Agile, Scrum, Prince, and Lean
• Handle project risks, budgets, and timelines
• Integrate automation tools and digital solutions into business processes
• Analyze business opportunities and manage product life cycles
• Use data analytics for informed decision-making
• Develop and implement marketing strategies for products and services
• Use digital marketing tools, including social media and SEO
• Manage brands and communicate effectively across cultures.
What are my career opportunities?

Graduates of this programme can pursue careers such as:
• Project Manager – leading projects in various business fields
• Marketing Specialist – creating and managing campaigns, analysing results, improving strategies
• Product Manager – developing product strategies, leading teams, ensuring success in competitive markets
• Business Analyst – solving business problems and guiding decision-making with data
• Business Consultant – advising companies on management, product development, and marketing
• Entrepreneur – launching and growing your own business.

1 Semester

obligatory

FMSAB16105 9 credits

Linear Algebra and Mathematical Analysis

Module aim

The aim of this course is to provide a sufficient understanding of basic linear algebra concepts, functions, limits and derivative terms, the integral and features as well as develop skills to address various economic and other problems.

Module description

The aim of this course is to introduce principles of algebra and mathematical analysis. The first part of this course covers theory and applications of linearity, including matrices and determinants, linear equations and systems of linear equations, Economic system balance model (Leontjev model) for optimal planning and solving linear programming problems. The second part of this course covers the basic concepts of mathematical analysis: a functions and their properties, limits, continuity, a comprehensive view of the theory and techniques of differential and integral calculus including differentiation rules, methods and applications, techniques of integration, improper and multiple integrals and its practical applications also ordinary differential equations.
Students must attend at least 51% of the lectures, at least 100% of the exercises.
VVTVB24104 6 credits

Introduction to Business Management

Module aim

To develop students’ understanding of business and business management, the importance of individual management elements for business success and social and economic well-being, and to promote students’ critical thinking.

Module description

The study course is intended for first-year students of the Business Management study program to form an understanding of the importance of business and business management for the individual, organization, and society, to introduce the business situation in Lithuania, to provide basic knowledge about the importance of human resources, leadership, financial management, communication for business success and the latest trends: application of information technologies, coherence, social responsibility, internationality.
Students must attend at least 60 per cent of the seminars and at least half of the lectures at the scheduled times.
VVTVB24102 6 credits

Business of Technologies

Module aim

To enable students to understand how technologies shape business processes, models, and strategies by examining the impact of artificial intelligence, the Internet of Things, blockchain, and big data on innovation and competitiveness.

Module description

The Business of Technologies course examines technology’s impact on business innovation and competitiveness, covering AI, IoT, blockchain, and big data analysis. It explores startup conditions, evolving business models like subscription services and the platform economy, and sector-specific innovations in health and sustainability. Key topics include cybersecurity, AI applications, blockchain potential, and gamification in business. The course also highlights leading Lithuanian tech companies driving innovation.
Students must attend at least 60% of practical sessions and half of the theoretical lectures.
KIFSB17109 3 credits

Philosophy

Module aim

The course is intended to introduce students to the basic problems of philosophy and to provide with skills for critical thinking.

Module description

The course examines the origin of philosophy and the role of philosophy in the development of European cultural history. Course presents the topics of being, the nature of things and ideas, knowledge, the relationship between science and philosophy, the human place in cosmos, in a society and in the state. The main focus is placed upon antique philosophy and its subsequent interpretations.
Students must attend at least 60 percent of the seminars and at least half of the lectures at the scheduled times
FMGSB24102 3 credits

Multimedia in Business Communication

Module aim

Be able to apply the principles of multimedia design, to select right elements of artistic expression, to create aesthetically, expressive and evocative computer visualization.

Module description

This course introduces with multimedia design elements, promotional products design features, their aesthetic, expression and the importance of conveying and expressiveness of information. The presentation of multimedia design elements for the specifics of using graphical means of expression and compositional principles. Analyzing visual design and development cycle of the imaged object. Taught create abstracted image of the object, to create the specific environment.
Introduced in style design, taught to create a representative multi-media product design. Taught to choose and combine font style, proportions, composing.
Students must attend at least 80% of the time scheduled practical lectures and at least half of the lectures at the scheduled times.
VVTVB19101 3 credits

Business Fundamentals

Module aim

To form a student’s knowledge system of the business to practically apply this knowledge to the relationship between market players, to disclose the harmony of market players’ interests arising in their business relationship, ensuring the creation of the added value.

Module description

Business fundamentals course presents various business concepts, reveals the basic economics and business concepts, categories, and creation of business value, introduces to business management steps and processes. Students are introduced to the external and internal factors that determine business success, benefits and challenges of the various sectors of the economy and business organization, and of legal types of business, business financing sources and financial aid opportunities for business creation and development. It also introduces the principles of business accounting and tax system, the fundamentals of management and communication, and discusses the importance of business ethics.
Students must attend at least 60 per cent of the seminars and at least half of the lectures at the scheduled times.

2 Semester

obligatory

FMSAB19206 9 credits

Probability Theory and Mathematical Statistics

Module aim

To provide students with an understanding of the probability theory, to develop their ability to solve problems of mathematical statistics and apply their knowledge for statistical data analysis.

Module description

The course is devoted to the basics of the probability theory and mathematical statistics. The definitions for random event and probability are formulated, their main properties are presented. Random variables and their properties are studied, acquaintance with some discrete and continuous random distributions is made further. The second part of the course consists of the main principles of mathematical statistics. Methods for population parameter estimation and statistical hypothesis testing are overviewed. Each topic is illustrated by applications and solutions of practical tasks. Computer software application in statistics is introduced for students.
Students must attend at least 51% of the lectures, at least 80% of the exercises and at least 80% of the laboratory work during the scheduled time.
VVTEB16204 6 credits

Business Law

Module aim

The aim of the course is to analyze and evaluate regulation of business relations.

Module description

Business Law is a branch of Civil Law which regulates relations settled in business. This course introduces students to fundamentals of Law, analyzes subjects of business Law and their legal aspects as well as establishment, activity, reorganization, liquidation, monopolistic activities of companies and main features of antimonopolistic Law. The course also introduces main aspects of Competition law and legal regulation of EU Company Law.
Students must attend at least 60 per cent of the seminars and at least half of the lectures at the scheduled times.
KILSB24201 3 credits

Academic Writing and Public Speaking

Module aim

To introduce students with the academic style features, terminology principles, the regularities of professional language and the principles of composing the scientific text.

Module description

The scientific style is examined, and its place in the system of functional styles is discussed. Differences between spoken and written language, public and private language are explored. Students learn to write individual parts of academic texts, understand the peculiarities of text composition, and discuss aspects of expressing academic works. Correct citation of texts from other authors is taught. The concept, requirements, structure of the term as the most important lexical unit of academic text are analyzed, and students are introduced to prestigious terminology resources. Types and structure of public speeches are discussed, and methods of establishing and strengthening communication with the audience are explored. Students learn to use appropriate verbal and nonverbal communication.
Students are required to participate in at least 60% of the scheduled practical sessions according to the timetable and at least half of the lectures at the scheduled times.
VVVKB24203 3 credits

Organizational Behavior

Module aim

To develop the capacity to understand and be able to explain the peculiarities of organizational behavior, to be able to predict and manage work-related behavior of people in the organization, learn how to analyze and design of organizational behavior patterns.

Module description

Study course is acquired knowledge in the field of organizational behavior and the skills needed to evaluate and predict work-related behavior of people in the organization, understand and describe organizational behavior objectives, level of analysis and research methods, to be able to assess individual behavior of employees influence the organization’s performance. Understand and be able to identify factors, influencing teams and groups behavior, to be able to identify and apply in practice appropriate behavioral strategies in conflict situations, be able to solve conflicts and effective negotiate ways, understand and respond appropriately to the organizational culture and organization’s image development issues. Students must attend at least 60% of exercises and at least half of the theoretical lectures according to the timetable.
VVVKB17157 3 credits

Management

Module aim

To form systematic logical management perception by providing knowledge about management science and practical skills needed to organize the preparation of managerial decisions and their implementation.

Module description

During the management course the evolution of management theories is examined, key management functions – planning, organization, leadership, control – the essence and characteristics are disclosed, economic methods of management and their specifics of application, psychological management methods and their role, administrative management methods and their application specifics, management decision making. The importance of the external environment impact on the organization’s management is explained. The most important organizations of competitiveness factors are considered. This will allow to understand basic management principles to master the specifics of the business management, understand the need for systematic management methods. Students of the first and second courses of full-time bachelor studies must attend at least 60% of exercises and at least half of the theoretical lectures according to the timetable. Students of the third and fourth courses of full-time bachelor studies must attend at least 60% of the exercises according to the timetable.

one of the following

KIKOB17207 3 credits

Sociology

Module aim

To introduce the knowledge about social reality, to help to understand a sociological view towards society, it’s structure and processes, which influence individual’s socialization, people inter- relations, social action and collaboration.

Module description

The course analyzes the subject of sociology, methods, laws’ structure, its categories and position among humanitarian disciplines. Special attention is paid to the development of a social process, its standards and emerging peculiarities. The course also presents relation between sociological theory and research.
VVTVB24202 3 credits

Business Ethics and Social Responsibility

Module aim

Reveal the importance of ethics in business and society, develop critical thinking, the ability to distinguish ethical problems in business and specific work situations, make ethical decisions, and get acquainted with the principles of corporate social responsibility.

Module description

During the course, the relationship between the interests of business ethics and social responsibility, the management principles of the code of business ethics, the basic concepts of social responsibility, and the analysis of the problems under consideration are examined. On the basis of classical texts, one gets acquainted with the philosophical origins, evolution, causes, and consequences of social responsibility in the national and global environment.
Students must attend at least 60 per cent of the seminars and at least half of the lectures at the scheduled times.

one of the following

KIUSB17129 3 credits

Speciality English Language 1

Module aim

To help students acquire and develop linguistic and professional communicative skills as well as relevant knowledge so that the future specialists are able to use their acquired competences and analyse information, communicate in spoken and written language in their everyday, academic and Professional situations.

Module description

The course is targeted at students of Business Management Faculty with a B1-B2 level of the English Language knowledge and skills, and who seek to gain professional language skills to communicate more effectively in English in daily and in Professional situation on topics covered in the list. During the course, students develop the independent user’s (B) language skills: reception (listening and reading comprehension), production and interaction (speaking and writing), and mediation (translation). Students also master basic professional vocabulary, gain knowledge of the correct technical and scientific language usage, develop skills in analysing the speciality literature. Participation in at least 60% of the scheduled exercises is mandatory.
KIUSB17132 3 credits

Speciality French Language 1

Module aim

To help students acquire and develop linguistic and professional communicative skills as well as relevant knowledge so that the future specialists are able to use their acquired competences and analyse information, communicate in spoken and written language in their everyday, academic and Professional situations.

Module description

The course is targeted at students of Business Management Faculty with a B1-B2 level of the French Language knowledge and skills, and who seek to gain professional language skills to communicate more effectively in French in daily and in Professional situation on topics covered in the list. During the course, students develop the independent user’s (B) language skills: reception (listening and reading comprehension), production and interaction (speaking and writing), and mediation (translation). Students also master basic professional vocabulary, gain knowledge of the correct technical and scientific language usage, develop skills in analysing the speciality literature. Participation in at least 60% of the scheduled exercises is mandatory.
KIUSB17131 3 credits

Speciality German Language 1

Module aim

To develop students’ linguistic and professional communicative skills as well as providing relevant knowledge with a goal of preparing the specialists able to use their acquired competences and analyse information communicating in spoken and written language in their everyday, academic and Professional situations.

Module description

The course is targeted at students of Business Management Faculty with a B1-B2 level of the German Language knowledge and skills, and who seek to gain professional language skills to communicate more effectively in German in daily and in Professional situation on topics covered in the list. During the course, students develop the independent user’s (B) language skills: reception (listening and reading comprehension), production and interaction (speaking and writing), and mediation (translation). Students also master basic professional vocabulary, gain knowledge of the correct technical and scientific language usage, develop skills in analysing the speciality literature. Participation in at least 60% of the scheduled exercises is mandatory.

3 Semester

obligatory

VVTVB24301 6 credits

E-Business (with Course Work)

Module aim

To provide theoretical and practical knowledge in e-business and alternative solutions, tools, value, and create abilities to evaluate efficiency of e-business processes, abilities to plan, organize, coordinate and control e-business.

Module description

The course of e-commerce aimed to introduce students with e-business electronic business concepts, strategies, and technologies, aspects of planning, organizing, and coordination and control functions in e-commerce, evaluation of e-business and separate tools efficiency.
Students must attend at least 60 per cent of the seminars and at least half of the lectures at the scheduled times.
VVEIB24304 6 credits

Quantitive Research Methods

Module aim

To provide theoretical knowledge about quantitative analysis and decision-making methods and typical models of various economic and business situations and to develop practical abilities to apply them to the analysis of economic phenomena and business decision-making.

Module description

Management decision-making process, qualitative and quantitative decision-making methods. Application of correlational regression analysis in social sciences, interpretation of results. Forecasting and planning, forecasting methods, their accuracy and reliability. Application of operations research models in economics and management. Linear programming. Theory of duality, shadow prices and their use for managerial decisions. Transport type models and their characteristics. Discrete programming models, making an investment plan, production capacity development planning, assignment tasks. Multi-criteria evaluation methods.
Multi-criteria alternative evaluation methods.
Students must attend at least 60% of the scheduled lectures. Minimum mandatory attendance of exercises is 50%.
VVEIB24301 6 credits

Microeconomics and Macroeconomics

Module aim

To give the basic knowledge of the economic theory, and to develop skills necessary for economic decisions making and
implementing in any professional activity.

Module description

The course provides systematized knowledge about the economic theory: micro and macroeconomics,
economic issues and their objectives. The measurement of markets is examined: supply, demand, its elasticity, market
balance as well as market competition models. consumer and producer behavior in the market. Analysis of economic
development of a country is provided: the gross domestic product (GDP), and other indicators, economics of production:
indicators of an enterprise’s activity – income, costs, profit and their calculation. Economic volatility in business cycles,
cyclical fluctuations, fiscal policy, budget balance, public debt, monetary policy and its implementation is analyzed as well.
Students must attend at least 60 % of the time scheduled exercises. Mandatory minimum attendance of module lectures is 50%.
VVFRB17301 3 credits

Foundations of Financial Decisions

Module aim

The aim of the course is to give students theoretical and practical knowledge about the essentials of financial decisions, to show their importance on different level in daily life activity of the business manager, to give abilities to assess financial processes, to summarise results and to make economically based decisions in the spheres of saving, borrowing and investment.

Module description

The course of Foundations of Financial Decisions analyses modern theory of financial decisions, its applications making various financial decisions in the spheres such as interests, equivalence of contracts, analysis of main financial means, effectiveness of investment projects. Students must attend at least 60 per cent of the seminars and at least half of the lectures at the scheduled times.
VVTEB16301 3 credits

Contract Law

Module aim

The aim of the course is to reveal regulation principles of contract law, fundamentals of making contracts and their implementation.

Module description

Contract law is a branch of Civil law which regulates formation, implementation, validity, interpretation, termination of contracts. This course introduces students to pre-contractual relations, content, implementation, nullidity of contracts, contractual liability, single types of contracts.
Students must attend at least 60 per cent of the seminars and at least half of the lectures at the scheduled times.

one of the following

VVVKB24301 3 credits

Creation of Personal Branding

Module aim

To provide students with essential knowledge and skills to create and strategically develop and manage their personal brands and be able to create a unique brand identity through strategic communication, content creation and use social media to effectively express their brand and achieve long-term success in their chosen field.

Module description

Taking into account the characteristics of creating a modern personal brand and its strategy formation, students are introduced to the basics of personal branding and study its necessity in today’s competitive environment, they are taught strategic communication, how to create a unique brand identity through content creation, and how to use marketing communication tools. using social networks could effectively express their brand and achieve long-term success in their chosen field. Students must attend at least 60% of the scheduled time exercises.
VVVKB17030 3 credits

Management Psychology

Module aim

Provide graduates with specializations in individual exceptional subject knowledge and the development of cognitive, practical and carry-over business organisation and management skills, both institutionally organised and individual businesses, allowing businesses to become professional managers who know and that understand the external and internal business and business environment factors and their assessment of the accounting and management techniques.

Module description

Management psychology as a behavioral sciences examine the management and leadership theories and their practical application techniques and methods. Management Psychology Studies provides the knowledge and practical skills needed to understand and explain the different levels manager’s roles and functions in the organization. Students examine management psychology science peculiarities, leadership problems, manager’s psychology peculiarities, motivation theories, conflict and change management techniques, management psychology specifics in various business and public management areas. Given knowledge and raised skills allows becoming professional business managers, who know and understands the internal and external business and enterprise environmental factors and their assessment and management methods. Students of the first and second courses of full-time bachelor studies must attend at least 60% of exercises and at least half of the theoretical lectures according to the timetable.

one of the following

KIUSB17170 3 credits

Speciality English Language 2

Module aim

To help students acquire and develop linguistic and professional communicative skills as well as relevant knowledge so that the future specialists are able to use their acquired competences and analyse information, communicate in spoken and written language in their everyday, academic and Professional situations.

Module description

The course is targeted at the development of Business Management Faculty students’ C1 level of the English Language competences, for further development of skills gained in the course Speciality English Language 1 for communication in both daily and Professional situations. The course develops the independent user’s language skills, professional vocabulary, the correct technical and scientific language usage knowledge, abilities to analyse and summarize speciality literature, effective academic presentation skills. Participation in at least 60% of the scheduled exercises is mandatory.
KIUSB17172 3 credits

Speciality French Language 2

Module aim

To help students acquire and develop linguistic and professional communicative skills as well as relevant knowledge so that the future specialists are able to use their acquired competences and analyse information, communicate in spoken and written language in their everyday, academic and Professional situations.

Module description

The course is targeted at the development of Business Management Faculty students’ C1 level of the French Language competences, for further development of skills gained in the course Speciality French Language 1 for communication in both daily and Professional situations. The course develops the independent user’s language skills, professional vocabulary, the correct technical and scientific language usage knowledge, abilities to analyse and summarize speciality literature, effective academic presentation skills.
Participation in at least 60% of the scheduled exercises is mandatory.
KIUSB17171 3 credits

Speciality German Language 2

Module aim

To help students acquire and develop linguistic and professional communicative skills as well as relevant knowledge so that the future specialists are able to use their acquired competences and analyse information, communicate in spoken and written language in their everyday, academic and Professional situations.

Module description

The course is targeted at the development of Business Management Faculty students’ C1 level of the German Language competences, for further development of skills gained in the course Speciality German Language 1 for communication in both daily and Professional situations. The course develops the independent user’s language skills, professional vocabulary, the correct technical and scientific language usage knowledge, abilities to analyse and summarize speciality literature, effective academic presentation skills.
Participation in at least 60% of the scheduled exercises is mandatory.

4 Semester

obligatory

VVFRB24401 6 credits

Accounting and Financial Management

Module aim

To provide the specific objective knowledge and to form special and common abilities of business organising and management, both for institutionally organised and individual business, allowing to become professional managers who know modern projecting, organising and management standards of enterprises activity, accounting and analysis models allowing to accomplish adequate evaluation of enterprise’s status and development opportunities.

Module description

The Accounting and Financial Management course developed with the knowledge and skills required for the accounting and financial management problems specify. Knowledge is acquired about laws and legal acts regulating the activities of an economic entity related to financial accounting and analysis. Principles of financial management, processing and analysis are mastered. Students learn to identify and classify accounting information, summarize and evaluate the financial condition and performance of an economic entity, apply indicators describing financial activity and perform their analysis. Students learn to prepare financial statements.
Students must attend at least 60 per cent of the seminars and at least half of the lectures at the scheduled times.
VVEIB17030 6 credits

Regional Economics

Module aim

To prepare business and management specialists who are able to comprehensively understand and analyze regional economic development trends and perspectives in various regions of the world, and who are able to prepare and implement specific projects aimed at assessing regional development trends.

Module description

Course “Regional Economics” is introducing in details with of regional policies, goals and objectives. Introduces the modern world economic system and scientific approaches to regionalization, the formation of regional markets, as well as the political situation and culture and history. Reveals the main theories of regional development. Priority is given to the study of the economic potential of the region, the economic situation and trends of economic development, as well as studies of regional history, culture and political developments. The economic integration and regional policy aspects of the European Union and the global trends of the global economy and international trade in goods and services are highlighted.
Students must attend at least 60% of the scheduled time. exercises.
Mandatory minimum attendance at module lectures – 50%
VVTVB24402 6 credits

Digital Leadership

Module aim

To provide students with theoretical knowledge and practical skills necessary to effectively apply digital leadership principles in organizations, understand the impact of digital transformation on leadership, communication, and decision-making, and develop the ability to initiate, manage, and sustain innovations in a dynamic digital environment.

Module description

A digital leadership course designed to develop the skills needed to lead organizations during digital transformation effectively. The course analyzes how technology is changing organizational management, processes, culture, and strategic direction. Students learn about data-driven decision-making, change management, the principles of digital innovation implementation, and the role of leaders in creating a digital organizational environment. Combining theory with practical tools and real-life case studies, the course helps students understand how digital technologies can be applied to create value and strengthen the competitiveness of an organization.
Students must attend at least 60 per cent of the seminars and at least half of the lectures at the scheduled times.
VVTVB17087 6 credits

Entrepreneurship (with course work)

Module aim

To provide integrated system of theoretical and practical knowledge of entrepreneurship, which would allow students to orient themselves better in national and international environment while incepting and developing business companies. Knowledge of entrepreneurship would let to solve urgent management and economic issues in order to maintain performance sustainability and efficiency of business companies.

Module description

Entrepreneurship as learning subject provides possibility for students to obtain economic, managerial, and sociologic
(theoretical and practical) knowledge about inception and development of enterprises. A wide spectrum of theoretical and
practical approaches towards specifics of contemporary business: recognizing and evaluation new opportunities, designing
business models, choosing financing sources and predicting modes of business closing. Various types of organizations, their alliances, business growth specifics in Europe and USA are being considered.
Students must attend at least 60 per cent of the seminars and at least half of the lectures at the scheduled times.
VVVKB24403 3 credits

Qualitative Research Methods

Module aim

To provide theoretical knowledge of qualitative research methods and practical skills to apply them in the analysis of business phenomena, as well as in business decision-making.

Module description

The Qualitative Research Methods subject aims to provide students with profound knowledge of qualitative research methods and their application in organizational settings. Through theoretical learning and practical experience, students will acquire skills to analyze complex organizational phenomena, support strategic decision-making, and enhance leadership capabilities in a rapidly changing global environment. The curriculum includes case studies, historical studies, and discourse analysis. It applies grounded theory and narrative inquiry using inductive approaches. Visual methodologies, visual sociology, and anthropology are adapted, alongside classical and qualitative content analysis strategies. Students learn to plan qualitative research while adhering to ethical standards. Software tools are employed for data analysis and coding. Students are required to participate in at least 60% of practical sessions as per the scheduled timetable.
VVVKB20401 3 credits

Human Resources Management

Module aim

To form theoretical understanding of human resources management and to train to practically apply these skills.

Module description

The main of concepts of human resources management, the significance of the strategic human resource management in the context of the organization, the main preconditions of human resources management system organization and management are presented in the course of human resources management. Students of the first and second courses of full-time bachelor studies must attend at least 60% of exercises and at least half of the theoretical lectures according to the timetable.

5 Semester

obligatory

VVTVB24503 6 credits

Quality Management

Module aim

To provide knowledge of quality management and methods of solving quality problems. To develop students’ critical thinking in analysing the causes of quality problems. To develop the ability to apply quality management tools for continuous performance improvement.

Module description

This module analyses the concept of quality, the evolution of quality management and the importance of quality for the competitiveness of business enterprises. It introduces modern quality management concepts, operational principles and methods, international quality management standards, the implementation of QMS and its effective management to achieve operational efficiency and the implementation of global quality management.
Students must attend at least 60 % of the time scheduled exercises.
VVVKB17033 6 credits

Marketing

Module aim

To provide students with theoretical knowledge in marketing and provide practical skills in making marketing decisions necessary financial engineering business-related activities and the implementation of the business development in the local and international markets. Students must attend at least 60 % of the time scheduled exercises.

Module description

During marketing course holistic marketing concept and main elements are analysed. For students variety of marketing objects is presented. Main marketing concepts: needs, wants and demands are presented. In the course main strategic marketing elements and marketing information systems are introduced. In the course external and internal marketing environment is analysed and practical analytical tools (PESTEL, SWOT, etc.) are presented. Also main marketing research methods and tools are discussed. For students marketing planning process and marketing plan are introduced. During the course main product concept, product level, service marketing is discussed. Main pricing, distribution channels, promotion strategies for marketing of products are presented. New communication trends and innovative internet tools and media are presented. Students of the first and second courses of full-time bachelor studies must attend at least 60% of exercises and at least half of the theoretical lectures according to the timetable.
VVTVB24504 6 credits

Business Process Management (with Course Work)

Module aim

To provide theoretical and practical knowledge on the management of business processes.

Module description

The Business Process Management course explores the concept of business processes and business process management, provides the theoretical and practical knowledge needed to model, analyse and evaluate business processes, introduces the main methodologies and tools used to manage and improve business processes in organisations, delves into the interrelationships between business processes, emphasises the importance of business process management in improving the organisation’s efficiency, flexibility and competitiveness in today’s dynamic business environment.
Students must attend at least 60 per cent of the seminars and at least half of the lectures at the scheduled times.
VVFRB24501 3 credits

Pricing

Module aim

To provide theoretical and practical knowledge about modern pricing methods, pricing strategies, and pricing factors’ evaluation methods in pursuance of price determination that would allow the company to achieve its objectives. To provide the ability to make economically based strategic and tactical pricing decisions.

Module description

Pricing discipline deals with important instruments (e.g., pricing strategies and methods, data collection, quantitative and qualitative data processing methods, computer technology for addressing pricing issues) and pricing factors (e.g., customers, competitors, the organization’s scope and cost, ethics, and laws) which are used in the decision-making process for economically efficient pricing. It focuses on their evaluation particularities, which, by constantly changing but specific market conditions, would enable to maximize the organization’s value by focusing on sustainable development. Students must attend at least 60 % of the time scheduled exercises.
VVFRB24502 3 credits

Tax Theory and Practice

Module aim

To provide knowledge of the theory of taxes and their administration, to develop the ability to apply the acquired knowledge when examining tax practice.

Module description

The subject examines tax administration, tax base and tax classification. Various taxes paid by employees, employers and companies are examined. The course also examines the concept of taxes, their objectives and functions, taxation principles, types of taxes and tax regulation. Direct and indirect taxes, their rates and calculations are analyzed. Revenues that make up the state and municipal budgets, assessment of the tax system and tax burden are also examined.
Students must attend at least 60 percent of the exercises during the scheduled time.
VVVKB17105 3 credits

Strategic Management

Module aim

To provide a theoretical background of strategic management and comprehensive understanding of the strategic management process. To highlight the knowledge, skills, and resources that will most assist the general manager in making effective decisions and undertaking successful actions. To develop practical skills of strategic management.

Module description

Taking into account the peculiarities of contemporary business strategies and analyzing international business experience, the students are acquainted with the main models and tools of strategic management; the role of leadership is discussed; the problems of resistance to strategic change are highlighted; the tools which allow to overcome these problems and successfully implement business strategy are presented. Students of the first and second courses of full-time bachelor studies must attend at least 60% of exercises and at least half of the theoretical lectures according to the timetable. Students of the third and fourth courses of full-time bachelor studies must attend at least 60% of the exercises according to the timetable.

6 Semester

Specialization: Financial Management
obligatory

VVTVB17173 6 credits

Logistics

Module aim

To prepare Bachelors of Business Management who would have integrated knowledge of business logistics management and knowledge related to other professional activity and be able to apply general and special abilities of business planning, organising, coordination and implementation in the private and public sector and to use them constructively in wide range of professional activity, to create and develop business, to be prepared for constant improvement through lifelong learning.

Module description

During the course, the concept and tasks of contemporary logistics are analysed, the place in the life of enterprise and society is described. Such aspects of logistics as client service, order processing, organization of transportation, inventory and warehouse management as well as management of material flows are introduced and relations between these aspects are analysed.
Students must attend at least 60 per cent of the seminars and at least half of the lectures at the scheduled times.
VVFRB16611 6 credits

International Finance (with course work)

Module aim

The aim of the course is to teach students to understand the principles of functioning of the multinational financial system, its importance, benefits and risks, development trends, the role of the multinational finance managing the cross-border financial flows, be able to valuate the currency exchange rate fluctuation factors and trends, understand corporate cross-border investments and investment into the financial markets and fundamental and technical methods for such investment valuation.

Module description

Multinational Finance course analyses the principles how the international financial systems function, its importance, benefits and risk, as well as discloses its development trends, the role of the multinational finance managing the cross-border financial flows, extends the risks of currency exchange rate fluctuations, its trends, presents up-to-date knowledge of nowadays global financial system, market functioning and development, explains the role of the international financial institutions in the financial markets, as well as overviews fundamental and technical methods for corporate cross-border investments and investments into the financial markets, valuation. During the course, it is focused on development of practical and theoretical knowledge about the role of the multinational finance in nowadays modern and global world, as well as trends of the multinational finance system development, the role of the European monetary system and European monetary union.
Students must attend at least 60 per cent of the seminars and at least half of the lectures at the scheduled times.
VVTVB17272 6 credits

Business Projects (with course work)

Module aim

To provide theoretical and practical knowledge about business projects, their concepts, classification, the variety of project life cycles, the peculiarities of jobs performed in separate project phases, project research performance methodologies, their application peculiarities for separate business projects, to provide knowledge on project research conducting, investment and production cost estimation, evaluation of particular project with regard to financial, economic and social aspect.

Module description

This course examines business projects, their types, project life cycles, the specifics of work performed in individual project phases, and methodologies for conducting project studies (feasibility studies). The procedure for conducting project studies is analysed in detail, discussing the work required for the project implementation discussed in each chapter, uncertainty analysis is performed, and risk assessment methods and risk reduction methods are discussed. Project preparation and evaluation specifics are analysed to obtain financial support from the European Union Structural Funds.
Students must attend at least 60 per cent of the seminars and at least half of the lectures at the scheduled times.
VVFRB16606 3 credits

Financial Markets and Institutions

Module aim

To provide with theoretical and practical knowledge about the structure of financial institutions, peculiarities of money and capital markets, basic types of securities, their characteristics and ratios, the role of financial institutions in the economy. To endow ability to assess processes in financial markets, summarise results and to make economically reasonable investment decisions.

Module description

The course Financial Markets and Institutions deals with the structure of contemporary financial institutions, their peculiarities, role in the economy, process of financial intermediation, basic instruments of money and capital markets, the theory of interest rate.
Students must attend at least 60 per cent of the seminars and at least half of the lectures at the scheduled times.
VVFRB24604 3 credits

Investment Management

Module aim

To provide knowledge about investment process, investment instruments, modern portfolio theory and its’ trends of development.

Module description

Studying investment management discipline, students analyse the role of investment in economics, the structure of investment process and investment instruments. The information and knowledge about investment portfolio concept and main principles of investment portfolio formation and management is provided. In the investment management module much attention is given to determine the separate assets’ and their portfolios profitability and utility for an investor. In order to perform that, the methods and principles of mathematical statistics and probability theory are used.
VVFRB24601 3 credits

Business Risk Management

Module aim

Provide students with comprehensive knowledge about company business risk management standards and their application, peculiarities of financial risk management, and introduce students to the concepts, methods, and models used in the theory and practice of business risk management.

Module description

The Business Risk Management course explores risk management in company operations and financial risk management, providing knowledge of existing and widely applied risk management standards and methodologies. The course aims to familiarize students with methods and tools for identifying, analyzing, evaluating, and managing business risks. Practical calculations involve examining derivative securities as tools for financial risk management.
Students must attend at least 60 per cent of the seminars and at least half of the lectures at the scheduled times.

Specialization: Business Projects Management
obligatory

VVTVB17173 6 credits

Logistics

Module aim

To prepare Bachelors of Business Management who would have integrated knowledge of business logistics management and knowledge related to other professional activity and be able to apply general and special abilities of business planning, organising, coordination and implementation in the private and public sector and to use them constructively in wide range of professional activity, to create and develop business, to be prepared for constant improvement through lifelong learning.

Module description

During the course, the concept and tasks of contemporary logistics are analysed, the place in the life of enterprise and society is described. Such aspects of logistics as client service, order processing, organization of transportation, inventory and warehouse management as well as management of material flows are introduced and relations between these aspects are analysed.
Students must attend at least 60 per cent of the seminars and at least half of the lectures at the scheduled times.
VVTVB24605 6 credits

Product Development

Module aim

The main goal of this course is to prepare students to successfully navigate a dynamic environment, enabling them to critically assess market needs and creatively solve problems related to product development. The course aims to cultivate students’ entrepreneurial mindset, adaptability, and creativity, along with skills that empower them to effectively integrate technological innovations and apply principles of sustainable development. Additionally, the course fosters cross-functional collaboration to create innovative and competitive products. Upon completion of this course, students will not only have a diverse toolkit but also a clear vision of how to apply it in real-world business situations.

Module description

Product development is a fundamental aspect of business creation and success. The ability to develop products that align with current market trends and consumer expectations is highly sought after. The course “Product Development” is an integrated course designed to provide theoretical knowledge and practical skills necessary for the creation of innovative and competitive products. The course offers a comprehensive understanding of the product development process, starting from idea generation and ending with market commercialization. Upon completing this course, students will be able to define and explain the concept and process of product development, apply user-centered design principles in the product development process, manage product development projects aimed at creating ergonomic and technologically advanced products, including both physical and digital ones, and understand the principles of service productization and technological solution development. Students are required to attend a minimum of 60% of the scheduled exercise sessions.
VVTVB17272 6 credits

Business Projects (with course work)

Module aim

To provide theoretical and practical knowledge about business projects, their concepts, classification, the variety of project life cycles, the peculiarities of jobs performed in separate project phases, project research performance methodologies, their application peculiarities for separate business projects, to provide knowledge on project research conducting, investment and production cost estimation, evaluation of particular project with regard to financial, economic and social aspect.

Module description

This course examines business projects, their types, project life cycles, the specifics of work performed in individual project phases, and methodologies for conducting project studies (feasibility studies). The procedure for conducting project studies is analysed in detail, discussing the work required for the project implementation discussed in each chapter, uncertainty analysis is performed, and risk assessment methods and risk reduction methods are discussed. Project preparation and evaluation specifics are analysed to obtain financial support from the European Union Structural Funds.
Students must attend at least 60 per cent of the seminars and at least half of the lectures at the scheduled times.
VVTVB21603 3 credits

Innovation Management

Module aim

To provide theoretical knowledge and practical skills needed for business management students in the area of innovation
management.

Module description

Innovation management course analyse the content of innovation management, principles of innovation management, system of innovation management, functions and methods of innovation management, business innovations and their management, technology transfer, business incubation, business incubators management, science and technology parks, their management, innovation marketing, industrial innovations, innovation policy, innovations and processes of globalization, market internationalization and development of information society.
Students must attend at least 60 per cent of the seminars and at least half of the lectures at the scheduled times.
VVTVB24604 3 credits

Business Process Automation

Module aim

To provide theoretical knowledge and practical skills needed for business management students in the area of business process automation.

Module description

The business process automation course examines the concept of business processes and automation, the main components of business processes, business process automation tools and their benefits that provide prerequisites for managing and optimizing different organizational processes that can increase organizational efficiency and productivity.
Students must attend at least 60% of the time scheduled exercises.
VVFRB24601 3 credits

Business Risk Management

Module aim

Provide students with comprehensive knowledge about company business risk management standards and their application, peculiarities of financial risk management, and introduce students to the concepts, methods, and models used in the theory and practice of business risk management.

Module description

The Business Risk Management course explores risk management in company operations and financial risk management, providing knowledge of existing and widely applied risk management standards and methodologies. The course aims to familiarize students with methods and tools for identifying, analyzing, evaluating, and managing business risks. Practical calculations involve examining derivative securities as tools for financial risk management.
Students must attend at least 60 per cent of the seminars and at least half of the lectures at the scheduled times.

Specialization: Marketing
obligatory

VVTVB17173 6 credits

Logistics

Module aim

To prepare Bachelors of Business Management who would have integrated knowledge of business logistics management and knowledge related to other professional activity and be able to apply general and special abilities of business planning, organising, coordination and implementation in the private and public sector and to use them constructively in wide range of professional activity, to create and develop business, to be prepared for constant improvement through lifelong learning.

Module description

During the course, the concept and tasks of contemporary logistics are analysed, the place in the life of enterprise and society is described. Such aspects of logistics as client service, order processing, organization of transportation, inventory and warehouse management as well as management of material flows are introduced and relations between these aspects are analysed.
Students must attend at least 60 per cent of the seminars and at least half of the lectures at the scheduled times.
VVVKB21600 6 credits

Digital Marketing (with course project)

Module aim

To give theoretical and practical knowledge about digital marketing, solutions concerning digital marketing planning and organizing, provide abilities to evaluate processes of digital marketing and to form decisions for digital marketing development in the information age.

Module description

Course of digital marketing presents: innovation and their impact on digital marketing, digital marketing analytics and lead management process, development of strategic marketing plans, communication strategies and their integration into digital marketing projects, digital marketing tools, technologies, marketing information systems, specifics, digital marketing strategy formation principles, internet consumer behaviour and segmentation principles, evaluation methods of digital marketing solutions, digital marketing planning, market research options, ethical issues of digital marketing. Students must attend at least 60% of the exercises according to the timetable.
VVVKB24604 6 credits

Consumer Behavior and Experience Management

Module aim

To provide students with the knowledge of innovations, peculiarities, strategies and means of consumer behaviour, to develop competencies for preparing and basing economically consumer behaviour strategies and means based on the orientation towards innovations and technological progress.

Module description

Consumer Behaviour – course program allows students to acquire the latest knowledge in consumer behaviour and to develop a systemic understand in consumer behaviour decision making. While studying consumer behaviour students will be provided with the latest knowledge, enabling them to develop competitive consumer behaviour strategies. This course stress on innovative consumer value creation and business positioning in the local and international market. Students must attend at least 60 % of the time scheduled exercises.
VVTVB21603 3 credits

Innovation Management

Module aim

To provide theoretical knowledge and practical skills needed for business management students in the area of innovation
management.

Module description

Innovation management course analyse the content of innovation management, principles of innovation management, system of innovation management, functions and methods of innovation management, business innovations and their management, technology transfer, business incubation, business incubators management, science and technology parks, their management, innovation marketing, industrial innovations, innovation policy, innovations and processes of globalization, market internationalization and development of information society.
Students must attend at least 60 per cent of the seminars and at least half of the lectures at the scheduled times.
VVTVB24607 3 credits

Marketing Project Management

Module aim

The course aims to equip students with the knowledge and skills to effectively plan, execute, and monitor various marketing projects – from developing and launching a digital campaign, building brand awareness to customer engagement projects or new product line introduction. Students will develop a comprehensive understanding of the marketing project management lifecycle, including initiation, planning, execution, monitoring, and closure. Based on problem-based learning the course seeks to prepare students for careers in marketing management within diverse business contexts.

Module description

Marketing projects encompass a wide range of initiatives undertaken by businesses or organizations to promote their products, services, solutions, or brand to their target audience. They vary in objectives and scope but typically aim to attract and engage customers, increase brand awareness, drive sales, and ultimately, achieve business goals. This course provides a comprehensive introduction to the principles and practices of marketing project management. Students will gain a thorough understanding of the various stages involved in managing marketing projects, from initial conception to successful completion. The course will explore key marketing project management methodologies, allowing students to develop a structured approach to scheduling, costing, resource allocation, risk management, and budget control within the marketing context. By the end of the course, students will be able to design, implement, and evaluate marketing projects, ensuring alignment with business objectives. Students must attend at least 60 % of the time scheduled exercises.
VVFRB24601 3 credits

Business Risk Management

Module aim

Provide students with comprehensive knowledge about company business risk management standards and their application, peculiarities of financial risk management, and introduce students to the concepts, methods, and models used in the theory and practice of business risk management.

Module description

The Business Risk Management course explores risk management in company operations and financial risk management, providing knowledge of existing and widely applied risk management standards and methodologies. The course aims to familiarize students with methods and tools for identifying, analyzing, evaluating, and managing business risks. Practical calculations involve examining derivative securities as tools for financial risk management.
Students must attend at least 60 per cent of the seminars and at least half of the lectures at the scheduled times.

7 Semester

Specialization: Financial Management
obligatory

VVFRB24708 15 credits

Professional Practice

Module aim

To establish the ability to apply acquired theoretical knowledge of financial management in practice.

Module description

During the internship, the student is directly involved in the activities of a specific organization, completes assigned tasks, familiarizes themselves with the financial environment and general principles of financial management, and delves into the importance of managing financial information. They examine the goals and functions of financial management and understand the responsibilities of a financial manager. Additionally, they learn how issues related to financial forecasting and management are practically addressed under conditions of uncertainty.
VVFRB22703 6 credits

Financial Management

Module aim

To provide theoretical and practical knowledge about financial management: subjects, system, structure, functions, management processes, strategic projects management. To apply knowledge of specialization subjects (investment, institution finance, institution finance management, international finance) for solving financial management problems; to train the abilities to gather, analyse, evaluate data, perform and evaluate alternatives of decisions in the context of financial Management.

Module description

This course explores the fundamental nature of the financial management function and the conceptual and theoretical underpinnings of tools for successful financial management. The theory of financial management is examined using a conceptual approach that provides the basic tools and concepts necessary for the handling of financial decision-making situations, formation of financing structure, capital budgeting models, capital markets and securities, risk, return and diversification, valuation, cost of capital, and capital structure. The practical situations and cases are used in order to foster students’ ability to apply the tools and analytical skills to real-world situations.
Students must attend at least 60 % of the time scheduled exercises.
VVFRB22702 6 credits

Complex Project of Financial Management

Module aim

To prepare business bachelors of finance management specialisation, who would have knowledge of theoretical and practical aspects of investment management, financial management, international finance, to train the abilities to gather, analyse, evaluate data, perform and evaluate alternatives of decisions in the context of financial management, to take the economically sound financial management decisions.

Module description

The complex project of financial management combines study subjects of financial management specialization (investment management, financial management, international finance) theoretical knowledge in dealing with financial management related issues.
Students by preparing complex project:
– carry out the finance management and international finance references, patents and research papers, best practice analysis;
– collect, analyse, interpret the financial management, investment management and international finance data for solving selected problem;
– prepare and evaluate the alternatives of financial management solutions alternatives and provide cost-based decisions.
Students must attend at least 60 % of the time scheduled exercises.
VVFRB16715 3 credits

Bachelor Graduation Thesis 1

Module aim

To develop skills of self-expand, deepen and apply of knowledge of Business Management study program and Finance management specialization, identifying relevant modern financial management problems, with possible alternative solutions, aiming and formulating tasks for solving identified problems and providing the algorithm for the tasks solution, analysing resources necessary for of the decision making.

Module description

In the Bachelor’s final thesis 1 theme corresponding Business Management study program and Finance Management specialization is selected and formulated, the relevance of problem is justified, the chosen problem and possible alternative solutions are described and specified, the object of the thesis is described, the aim and tasks are formulated, extended thesis plan is prepared, the scientific and specialized literature on the topic and a list of initial summary is presented. Students must attend at least 60 % of the time scheduled exercises.

Specialization: Business Projects Management
obligatory

VVTVB24702 15 credits

Professional Practice

Module aim

Develop specific and general skills in the application of theoretical knowledge of business organisation and management in the field of business project management.

Module description

Professional practice is an integral part of the study process provided for in the specialisation of the study programme and combines the theoretical knowledge acquired during the study of business management, business project management specialisation subjects in solving business-related problems.
Professional practice is carried out in Lithuanian or foreign companies. During the practice, students are introduced to the management of business projects.
The aim of the Professional practice is to consolidate the subject knowledge and special, general skills in business management, business project management specialisation subject areas.
VVTVB21705 6 credits

Projecting and Management of Competitiveness of Business Activities - Complex Project

Module aim

To transfere the knowledge of theoretical and practical aspects of business projects management, to train the abilities to gather, analyse, evaluate data, perform and evaluate alternatives of decisions in the context of business projects management, to take the economically sound business projects management decisions.

Module description

The complex project of Projecting and Management of Competitiveness of Business Activities combines study subjects of business project management specialisation theoretical knowledge in dealing with business projects management, activity competitiveness related issues.
Students by preparing complex project:
– is preparing a business project, estimating its efficiency, analysing business projects management processes using variousmethods,
– is making management decisions, ensuring increase of company business competitiveness.
Students must attend at least 60 % of the time scheduled exercises.
VVTVB22702 6 credits

Feasibility Analysis

Module aim

To form a system of theoretical knowledge and practical skills enabling the student to carry out a comprehensive analysis of business opportunities with the help of modern qualitative and quantitative methods; integrate the knowledge gained during other subjects into a comprehensive business opportunity analysis.

Module description

This course introduces the concept of business opportunity analysis and the main components of the feasibility analysis: product or service analysis, analysis of the organization’s capabilities, analysis of the feasibility of a market or economic field and analysis of financial possibilities. Qualitative and quantitative methods are used for analyzing business opportunities, giving preference to quantitative methods. The study subject integrates and extends the methods studied in other disciplines: demand analysis (component of a product / service), the company’s production capacity, technology, cost of production (a component of the organization’s capabilities), market structure, competition, entry into and exit from the market (market component), new product reimbursement (component of financial opportunities) research methods. The course introduces a design approach to planning a new product design and delivery market using modern project planning and management tools.
Students must attend at least 60 % of the time scheduled exercises.
VVTVB17047 3 credits

Bachelor Graduation Thesis 1

Module aim

To increase abilities to develop and apply independently the knowledge of Business Projects Management specialisation of Business management programme identifying actual modern management problems of business projects , forecasting possible alternatives of solutions, formulating purpose and tasks to solve identified problem and forecasting the algorithm to solve these tasks, analysing resources needed for solution.

Module description

The student chooses and formulates the topic of bachelor graduation thesis 1 according Business Projects Management specialisation of Business management programme, is reasoning the problem’s relevance, describing and concretizing chosen problem and possible ways of its alternative solutions, describing the object of graduation thesis, revealing the aim, formulating tasks, preparing the extended plan of graduation thesis, presenting the list of scientific and specific literature on chosen topic and primary conclusion.
Students must attend at least 60 % of the time scheduled exercises.

Specialization: Marketing
obligatory

VVVKB24704 15 credits

Professional Practice

Module aim

To consolidate the theoretical knowledge analysing the processes of organization activity and it’s management, to acquire skills planning, organising, coordinating and analysing activity of organization or it’s subdivision.

Module description

Professional practice lasts for eight weeks (320 hours). During this period student participates directly in the activity of specific organization, is doing given tasks, gets to know internal and external organization environment and main management principles, develops knowledge about importance of various information and fields management, investigates aims and functions of various fields and subdivisions management, realise the managers’ of organization or specific subdivision responsibility. The student gets to know how various questions of forecasting and managing under uncertainty conditions are solving.
VVVKB22701 6 credits

Marketing Research

Module aim

To get knowledge in contemporary marketing research methods; to get competence in performing marketing research; to perceive advanced and innovative practice in marketing research.

Module description

Marketing Research is an intensive study subject that allows students to acquire the latest knowledge and develop the ability to independently conduct marketing research in national and international markets, which needs to be based on marketing decisions. Studying marketing research will provide students with up-to-date knowledge of marketing research, including e-market research and the methods used to conduct it, database structures and decision support systems, and target classical common marketing research methods such as surveys: interviews, observation, focus groups, and more. Students will be able to prepare and substantiate research methodology, organize and implement marketing research, correctly describe it. Students of the first and second courses of full-time bachelor studies must attend at least 60% of exercises and at least half of the theoretical lectures according to the timetable.
VVVKB24705 6 credits

Complex Project of Consumer Behaviour

Module aim

To provide students with theoretical and practical knowledge of the main qualitative and quantitative research methods used to evaluate market and consumer behavior, to conduct proper market research, to understand the advanced and innovative market and consumer research practices.

Module description

The course is devoted to provide students the knowledge about market and consumer behaviuor, their attitudes,
values, and bying process.During the course students fulfill consumer research applying gained theoretical knowledge and different research methods of consumer behaviuor. Students become capable to analyse consumer and its behaviour. Students must attend at least 60 % of the time scheduled exercises.
VVVKB17071 3 credits

Bachelor Graduation Thesis 1

Module aim

To elevate abilities to develop and apply independently the knowledge of Marketing management specialisation of Business management programme identifying actual modern management problems of marketing management, forecasting possible alternatives of solutions, formulating purpose and tasks to solve identified problem and forecasting the algorithm to solve these tasks, analysing resources needed for solution.

Module description

The student chooses and formulates the topic of bachelor graduation thesis 1 according Marketing management specialisation of Business management programme, is reasoning the problem’s relevance, describing and concretizing chosen problem and possible ways of its alternative solutions, describing the object of graduation thesis, revealing the aim, formulating tasks, preparing the extended plan of graduation thesis, presenting the critical analysis of scientific and specific literature on chosen topic, conclusion and the list of literature. Students must attend at least 60% of the exercises according to the timetable.

8 Semester

Specialization: Financial Management
obligatory

VVFRB24809 15 credits

Bachelor Graduation Thesis

Module aim

To improve knowledge and understanding, to develop skills of investigating the chosen problem systematically, corresponding with Business Management study program’s specialization of Financial Management, determining the reason of the arising of the problem, with the help of problem’s research methodical of rational addition, appraising the presumptions of solution of the problem, formulating reasonable generalizations, necessary to prepare and accept the decisions of the problem’s solving.

Module description

In the Bachelor Graduation Thesis 2 are studied and evaluated potential of theoretical problems solutions corresponding with Business management study program and Financial Management specialisation: scientific and methodical material, scientific articles, best practise, etc. The problem evaluation and ways and means of its solution is given. The methodology of problem solution motivated its relevance to solve the problem. The reasons of the problem, possible assumptions of solution are analysed applying quantitative and qualitative research methods. Empirical studies, needed to support methodological decisions of problems solving business management, adjusted performance of the decisions to prepare the decision model parameters. Findings of empirical research are summarized and conclusions presented, needed to prepare and to solve the problem.
VVFRB21802 6 credits

Personal Finance

Module aim

– to introduce the students the importance of personal finance management;
– to give necessary knowledge about personal finance management principles and methods, saving, investment, borrowing possibilities and instruments.

Module description

The course analysis the theoretical background related to personal finance management and its application to a person or household in making a variety of financial decisions, covering areas such as consumption, savings and lending, investment, retirement planning, insurance services, real estate acquisition and tax planning.
The course examines the financial statements of the household budget, balance sheet, cash flows, their preparation and evaluation, and application to support financial decisions. It also discusses the assessment of personal financial situation, based on personal financial indicators, possible financial means to achieve the set long-term and short-term goals, introduces the management of financial resources according to changing life cycles and the need to hedge against potential risks.
Students must attend at least 60 % of the time scheduled exercises.
VVFRB21801 6 credits

Behavioral Finance

Module aim

To provide students with knowledge about the development of behavioral finance theories, to teach them to identify the models of individual people behavior and to take rational financial decisions.

Module description

The course in financial behavior examines the peculiarities of financial and investment decision-making taking into account human psychology and emotional factors. The relationship between psychology and finance is analyzed, and the impact of investor psychology on the processes taking place in financial markets is analyzed.
Students are introduced to the main financial motives of individuals: having cash, protecting themselves, accumulating money and managing assets. Theories of financial behavior are analyzed: Prospect theory, Theory of Planned Behavior, Social Identity Theory, Heuristics. Students learn to detect and assess emotional and cognitive deviations and are introduced to neurofinance, prevention of criminal behavior, and corporate finance. Using the knowledge and skills provided, students learn to make rational financial and investment decisions at different stages of the life cycle and justify their choices.
Students must attend at least 60 percent of the exercises according to the schedule.
VVEIB19880 3 credits

EU Economic Policy

Module aim

To provide knowledge about the principles of the formation of the EU economic policy and the possibilities of its implementation, to develop the ability to systematically examine the EU documents and databases and to make proper use of the opportunities created in the EU single market.

Module description

The subject of EU economic policy is designed to examine the EU’s economic priorities, policy development and implementation practices. While studying the subject students analyze the experience and achievements of the EU common economic space, examine the economic goals of policies pursued in various fields (business, environment, energy, education and research, transport, taxation, social and health affairs, agriculture);as well as the tendencies and directions of the formation of the EU regional policy, the EU budget and monetary policy and the EU structural funds are studied.
Students must attend at least 60 % of the time scheduled exercises.

Specialization: Business Projects Management
obligatory

VVTVB24808 15 credits

Bachelor Graduation Thesis

Module aim

To improve knowledge and understanding, to develop skills of investigating the chosen problem systematically, corresponding with Business Management study program’s specialization of Business Projects Management, determining the reason of the arising of the problem,with the help of problem’s research methodical of rational addition, appraising the presumptions of solution of the problem,formulating reasonable generalizations, necessary to prepare and accept the decisions of the problem’s solving

Module description

In the Bachelor Graduation Thesis are studied and evaluated potential of theoretical problems solutions corresponding with Business management study program and Business Projects Management specialisation: scientific and methodical material, scientific articles, best practise, etc. The problem evaluation and ways and means of its solution is given. The methodology of problem solution motivated its relevance to solve the problem. The reasons of the problem, possible assumptions of solution are analysed applying quantitative and qualitative research methods. Empirical studies, needed to support methodological decisions of problems solving business management, adjusted performance of the decisions to prepare the decision model parameters. Findings of empirical research are summarized and conclusions presented, needed to prepare and to solve the problem.
Students must attend at least 60 % of the time scheduled exercises.
VVTVB24806 6 credits

Business Analytics

Module aim

To prepare business bachelors and to train business management specialists, with knowledge of data management principles, and abilities to design the structures of big data warehouses and to use the methods of analysis. To develop the ability to prepare the iformation communication technologies, applicanble for data accounting, analysis and decision-making and correspond for business area needs. To develop the ability to apply innovative data processing technologies in business management, to apply statistical and other mathematical methods in business data assesment, to use decision-making methods in the formation of appropriate business management solutions and alternatives, forecasting and business planning. By the end of this course, students will be equipped with the skills needed to drive data-driven decisions in various business contexts.

Module description

Business analytics course combines data analysis, statistical modeling, and technology to extract actionable insights from business data. In this course, students will learn essential skills to transform raw data into strategic decision-making tools. Acquired theoretical knowledge and practical skills will allow to understand the principles of business data organization, their importance, requirements and areas of application implementation. Issues of implementation of business management systems, structures of large data warehouses, modern methods of data analysis, which allow to ensure situation assessment, business process planning, business process forecasting and decision-making, are examined. Students are taught how to use the latest data management technologies and methods in organizing business management processes, implementing business intelligent services.
Students must attend at least 60 % of the time scheduled exercises.
VVTVB24805 6 credits

Standards and Methods of Business Project Management

Module aim

To provide theoretical and practical knowledge about business projects, management, project management methodologies, standards, related processes, and strategic project management, introduce computer programs dedicated to both individual project management processes (project planning and resource planning, budgeting, risk assessment, and management), and overall project process management, provide knowledge about the principles of project team formation, business project control, and peculiarities of change implementation.

Module description

During this course, business projects are examined as an adequate form of business management, along with standards, methodologies, and peculiarities of managing projects in this field. Managing business projects, programs, and portfolios is analyzed based on various standards and methodologies, and familiarity with computer programs is acquired to solve project management tasks. Such processes as defining project activities and scope, planning project tasks and resources, quality management, human resource management, communication management, risk management, project implementation control, and change management are analyzed. Additionally, predictive, adaptive, and hybrid project management methodologies and popular standards and certifications in this field are discussed.
Students must attend at least 60 % of the time scheduled exercises.
VVTVB21809 3 credits

Business Change Management

Module aim

To provide knowledge of business change management, to disclose its connection with business projects, and to develop the ability to collect, systematize and analyze business internal and external information to determine the need for change, select and apply change management instruments, prepare a change plan and to evaluate the effectiveness of changes.

Module description

The subject of change management is intended for students of the Business Management study program, Business Project Management specialization to provide change management knowledge and develop the ability to identify the need for change and prepare a business change plan, which includes the stages of change initiation, planning, implementation, and effectiveness assessment, using the latest methods. The study subject integrates business case analysis, practical change management tasks, homework, presentation, critical evaluation and argumentation of solutions, and discussions.
Students must attend at least 60 % of the time scheduled exercises.

Specialization: Marketing
obligatory

VVVKB24808 15 credits

Bachelor Graduation Thesis

Module aim

To improve knowledge and understanding, to develop skills of investigating the chosen problem systematically, corresponding with Business Management study program’s specialization of Marketing, determining the reason of the arising of the problem, with the help of problem’s research methodical of rational addition, appraising the presumptions of solution of the problem, formulating reasonable generalizations, necessary to prepare and accept the decisions of the problem’s solving.

Module description

In the final thesis, the theoretical foundation of the examined problem is analyzed in line with the Marketing specialization of the Business Management study program, drawing on study materials, scientific articles, best practice examples, and other sources. The research directions and potential solutions to the problem are identified. A research methodology is developed, and its suitability for investigating the selected problem is justified. The causes of the problem and possible assumptions for its resolution are examined, and quantitative and qualitative research methods are applied. Empirical research necessary to substantiate solutions to the business management problem is carried out. The results of the empirical study are summarized, and conclusions essential for preparing and making problem-solving decisions are formulated. Students are required to attend at least 60 percent of practical sessions according to the established schedule.
VVVKB21800 6 credits

Marketing Analytics

Module aim

To provide students with theoretical knowledge in marketing analytics and provide practical skills in perforing marketing analytics tasks necessary to understant cusmomers behaviour, shape marketing strategy and actions and make justified business decisions.

Module description

Marketing Analytics is an application of data science to marketing decision problems. In the age of Big Data, marketing analytics increasingly plays a fundamental role in business decision making. Marketing analytics enhance the quality of business decision making by helping organizations better understand customers and competitors. The unprecedented growth and availability of customer data, both structured and unstructured, has engendered many challenges that include data acquisition, management, visualization, and analysis. The course explores customer data analysis techniques and their theoretical foundations to help students acquire analytic skills that can be applied to real world marketing problems. The course also examines the ethical and technical issues related to data privacy. Students of the first and second courses of full-time bachelor studies must attend at least 60% of exercises and at least half of the theoretical lectures according to the timetable.
VVVKB24806 6 credits

Brand Management and Intercultural Communication

Module aim

To provide theoretical knowledge and practical skills in the field of brand and intercultural communication management, and to apply this knowledge and skills in making strategic and tactical decisions when developing and implementing brand strategies in various national and international markets, considering cultural differences and global market challenges.

Module description

In the course on Brand and Intercultural Communication Management, the brand is analyzed as a comprehensive framework of strategic decision-making within organizations, aimed at building their assets and financial value. The course provides a detailed examination of theoretical models and advanced practical experiences in the creation and implementation of brand strategies, with a strong emphasis on the role of brand strategy within marketing management decisions. It covers brand value, principles, methods, and explores various cases of brand strategy creation and implementation. The course delves into aspects of brand typologies, characteristics, systems, functions, identity, and positioning, with a particular focus on intercultural communication. It highlights national and international competition as a critical factor in evaluating, designing, and implementing omni-channel communication strategies for brands in diverse cultural markets. The impact of cultural differences and intercultural communication principles on the development and effective execution of brand strategies is analyzed, with a focus on sustaining consumer awareness and loyalty in global markets. Additionally, the course examines innovation aspects in brand strategy development across different cultural contexts. It also explores psychological aspects of consumer awareness, decision-making, and brand loyalty, which are crucial for long-term business growth in international markets.
VVVKB24805 3 credits

Marketing Strategy

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The aim of the Marketing Strategy Study course is to provide students with a fundamental understanding of marketing strategy and its role in business success.

Module description

The Marketing Strategy study course is designed to introduce undergraduate students in the Business Management program to the essential concepts and tools of strategic marketing. It aims to provide a foundational understanding of how businesses develop marketing strategies to meet customer needs, create competitive advantages, and achieve organizational goals in dynamic markets. Throughout the course, students will learn to analyze market conditions, understand consumer behavior, and apply strategic frameworks that support effective decision-making. Students are required to attend at least 60% of the scheduled exercises.

Statistics

Metric	Value
Enrolled students	15
Enrolled to FT	4
Min FT grade	8.13

Business Management

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About

Study subjects

1 Semester

Linear Algebra and Mathematical Analysis

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Introduction to Business Management

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Business of Technologies

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Philosophy

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Multimedia in Business Communication

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Business Fundamentals

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2 Semester

Probability Theory and Mathematical Statistics

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Business Law

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Academic Writing and Public Speaking

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Organizational Behavior

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Management

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Sociology

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Business Ethics and Social Responsibility

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Speciality English Language 1

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Speciality French Language 1

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Speciality German Language 1

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3 Semester

E-Business (with Course Work)

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Quantitive Research Methods

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Microeconomics and Macroeconomics

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Foundations of Financial Decisions

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Contract Law

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Creation of Personal Branding

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Management Psychology

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Speciality English Language 2

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Speciality French Language 2