Lectures at the University were delivered by business professionals from abroad

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Nauja VILNIUS TECH elektroninė knyga: Kristina Stankevičiūtė, Jūratė Černevičiūtė, Stasys Mostauskis, Liutauras Labanauskas, Marius Salynas Reflecting Popular Culture: Theories and Research (Reflektuojant popkultūrą: teorijos ir tyrimai)Collected Monograph The book is written in Lithuanian This book is the first volume of the planned five-volume monograph series Popular Culture in Lithuania. Its principal aim is to examine the understanding of the phenomenon of popular culture and the nature of its perception as they are relevant in the Lithuanian context, thereby establishing a theoretical foundation for the further analysis of the field of popular culture, which is intended to be presented in the subsequent volumes of the series. The overall objective of the monograph series is to chart the field of popular culture in Lithuania and to survey its current situation, assessing both its historical development and possible prospects for future research. The first volume presents theoretical discussions outlining the concept of popular culture as a phenomenon, its philosophical, aesthetic, and industrial characteristics, and its history of emergence. These discussions are grounded in the traditional conception of popular culture as standing in opposition to serious or high culture. Taken together, the contributions may be broadly described as belonging to a field of academic research oriented toward the theoretical reflection on popular culture. The volume is intended for researchers and students in the field of cultural studies, as well as for all those interested in processes within the cultural sphere. eBook edition >>> * VILNIUS TECH extends complimentary access to its entire library of e-books to members within the university community. Institutional users are granted cost-free access to the e-books by logging onto the University's computer network, whether on-site or remotely through a Virtual Private Network (VPN). To facilitate offline reading without an internet connection, it is requisite to install the IPC Reader offline application. Users can subsequently download the desired e-books while connected to the institutional network and read them offline at their convenience. For additional details concerning e-books, please refer to the provided link >>>