Passport – a global database for market, industry, and consumer analysis

September 26, 2025
VILNIUS TECH Library invites you to explore global market trends with Passport (Euromonitor International) – an international market research platform covering 210 countries and nearly the entire global consumer market. Here you will find data and analyses on industries, companies, the economy, and consumer behavior. Passport helps to develop informed strategies, create forecasts, prepare SWOT or PEST analyses, and build analytical skills valued by employers.
 
Passport stands out with its unique features:
  • A global and local market metrics database supported by written analysis;
  • A uniquely comprehensive primary and secondary research program conducted in each country;
  • Standardized international definitions for global data comparison;
  • Consolidated regional and global data for a complete picture;
  • A single online gateway to strategic business information across your commercial environment, easily shared with as many teams in your organization as you wish.
Why use Passport?
  • Global coverage – data from more than 200 countries and 99.9% of the world’s consumers.
  • Comprehensive information – both quantitative (statistics, forecasts) and qualitative (analytical reports, expert insights).
  • Wide range of topics – from industry sectors (food, beverages, beauty, health, technology, finance, etc.) to consumer lifestyles, purchasing habits, and demographics.
  • Forecasts and trends – not only showing the current situation but also analyzing how markets will evolve in the future.
  • Academic value – useful for coursework, master’s or doctoral theses, presentations, and research projects.
Who can benefit?
  • Students – in economics, business, marketing, sociology, public administration, tourism, or other fields of study.
  • Lecturers – for lecture material and practical examples.
  • Researchers – for comparative international studies, data analysis, and strategic insights.
Passport content includes:
  • Market sizes and shares, market entry studies;
  • Company, product, and brand data;
  • Historical data and forecasts;
  • Global and regional overviews;
  • Industry analysis;
  • Country reports;
  • Company profiles;
  • Consumer segmentation and insights;
  • Economic factors and analyses;
  • Policy recommendations;
  • Competitor analysis and benchmarking;
  • SWOT and PEST analyses;
  • Visual report summaries for identifying trends;
  • Data processing tools;
  • Risk assessment;
  • Innovation;
  • Statistical modeling;
  • Export strategy.
Join VILNIUS TECH Library’s e-resources and try Passport – a reliable tool to support your research or studies!
 
User guides Passport > Passport Help Centre > Help guide and videos > Passport

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Link to Passport webinars (past and upcoming): https://www.euromonitor.com/webinar
 
October 9, 4:00 p.m.

What’s in the basket? Unpacking which sustainability claims drive consumer purchases across Europe.

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