Business Management
-
DepartmentFaculty of Business Management
-
Program code6211LX058
-
Field of studyBusiness and Public Management
-
QualificationMaster of Business Management
-
Duration1.5
About
BUSINESS MANAGEMENT
| Degree | Master of Business Management |
| Length | 1.5 years (3 semesters) |
| Study language | Lithuanian, English |
| Start | 1st of September |
| Entry Qualification | To this programme applicants are accepted from the fields of: Business studies and Management as well as other of Social Science. |
Hybrid learning approach is applied in this study programme. Hybrid learning is an educational model where some students attend class in-person, while others join the class virtually from home.
Business management is a science about the regularities, principles, methods and organizational mechanism of managing companies and organizations.
The study programme covers planning, organizing, managing and taking control over different activities and creates preconditions for effective business management in a dynamic environment thus ensuring business competitiveness and added value creation at the national and international level.
The studies are aimed at training highly qualified Master’s degree students capable of integrally applying knowledge of economics and management sciences in order to achieve effective business management solutions based on scientific argumentation under conditions of uncertainty.
Specialists in Business Management understand the standards of design, organization, coordination and implementation activities performed by modern business organizations. They manage to assess the possibilities of the condition and development of an organization through the simulation of business management scenarios and making systemic and critical thinking decisions on development-friendly strategies in the areas of the economic and social effectiveness of the planned activities, innovations and technological progress.
The students of the Master’s degree programme in Business Management can choose among specializations in Innovation and Business Digitalization, Organization Management, Marketing Management or International Business.
The Innovation and Business Digitalization specialization.
In today’s business environment, various changes and technological developments are continually taking place. Business companies have to adjust to these changes and use digital innovation to remain competitive. Digital technologies can significantly increase business efficiency, optimize business processes, and provide opportunities to create new products, services, and business models. Digitalization can also contribute to business sustainability by reducing the use of resources and the environmental impact. As a result, there is a growing demand for professionals with expertise in the fields of innovation and business digitalization.
Students of this specialization acquire the ability to properly and effectively use business information systems, to implement changes in organizations by digitizing business processes, to apply innovative solutions in the activities of virtual teams, to use e-media solutions in the organization's communication and shaping its image.
The Organization Management specialization. John Maxwell, a global guru of leadership and management (https://www.johnmaxwell.com/), provides that everyone can change personal world, however, it requires unlocking our potential for inner growth.
The Organization Management specialization is focused on helping to unleash your inner potential by becoming professionals owing systemic and strategic thinking and therefore responding appropriately to dynamic changes and challenges of organizations.
Specialists in organization management are able to effectively administer the existing organizations or their divisions, create and successfully develop new organizations, adapt, reform private and public capital business management systems, efficiently deal with the internal processes of companies and successfully communicate with the external environment.
The Organization Management specialization is designed for those seeking knowledge and practical skills in models for modern business, multifunctional business management tools and methods that enable organizations to operate successfully in the context of dynamic and uneven economic growth.
The Marketing Management specialization. As stated in the study by the University of California, San Diego, the human brain receives 105,000 words a day through social networks, email, television, radio, newspapers, books, etc.
Adding visual information — videos, games or photos — requires to process approximately 34 gigabytes of information per day.
Thus, the question of how to make the user focused in a crowded information environment arises.
The students majoring in Marketing Management are provided with knowledge of planning marketing strategies tailored to the needs of the modern user.
By applying smart technologies, the students learn to select appropriate communication channels and create inclusive content in order to increase the brand awareness of the organization and to develop long-term relationships with target consumer groups.
The International Business specialization. The development of international business is becoming increasingly important in the contemporary world. Thus, in order to maintain and improve competitive positions, companies expand their activities outside the specified country and cooperate with foreign partners.
In this context, the knowledge and skills of international business management are gaining more and more weight.
The International Business specialization includes an interdisciplinary approach to understanding the international business environment the managers in which make business decisions.
The students are provided with knowledge of international communication, the management of international trade flows, international marketing and management decision-making.
The International Business specialization broadens skills at using management information technologies. The graduates in this specialization manage to respond to real-world economic and political situations, assess their impact on business activities and simulate business scenarios in the international context.
The studies of this specialization are taught in English.
Learning outcomes
The Master's degree programme in Business Management is designed:
- to effectively conduct national and global businesses;
- to carry out research and make management decisions based on research findings;
- to apply knowledge of organizations, innovation, information technology and finance management.
Master‘s degree holders in Innovation and business digitialization specialization will be able to:
- implement business information systems aimed at increasing the efficiency of network business under the conditions of global competition;
- develop an innovative business environment;
- implement changes in organizations by digitizing business processes;
- apply innovative solutions in the activities of virtual teams;
- use e-media solutions in the organization's communication and shaping its image.
Master‘s degree holders in Organization Management will manage:
- to lead various departments of an organization;
- to initiate and efficiently manage changes in activities;
- to simulate situations and predict the actions of competitors;
- to reform business management systems for private and public capital;
- to anticipate and implement effective management measures;
- to pursue goals and lead business and public sector organizations.
Master‘s degree holders in Marketing Management will manage:
- to perform the combined analysis of marketing processes and apply integrated marketing methods for implementing them in the value chain;
- to assess the effectiveness of recent marketing systems on the global market;
- to efficiently organize marketing processes;
- to scientifically substantiate marketing strategies adapted to the needs of the modern user and carry out marketing research;
- to use information and communication technologies, select appropriate communication channels and create inclusive content in order to increase brand awareness and build and develop long-term relationships with target consumer groups.
Master‘s degree holders in International Business will manage:
- to work as managers, analysts and consultants for international business companies and trade organizations;
- to lead international development units in public administration institutions treating competence in international relations as a factor in strategic development;
- to carry out research in the field of international business management and make management decisions on the basis thereof;
- to design and disseminate international economic relations;
- to develop and implement international business management systems;
- to organize international trade;
- to make innovative decisions on international business assessing the possible consequences of social and ethical activities;
- to apply international marketing concepts in a multicultural context.
Career opportunities may include:
- Work as the business management and development specialists of various profiles for national and international organizations.
- Conducting scientific and applied research.
- Shaping and making wise decisions in the fields of electronic media, marketing, organizational management and international businesses.
- Studying a Doctoral degree programme in Business Management or other field of social sciences.
Study subjects
1 Semester
obligatory
-
VVTVM24103 9 credits
Project Management (with Course Project)
Module aim
The course aims to expand the knowledge and skills of students who already have a foundation in project management, equipping them to successfully manage complex projects, programs, and portfolios with consideration for strategic organizational objectives, resource optimization, risk management, sustainability, and digital transformation in a global environment.
Module description
Students are introduced to contemporary methods for managing projects, project programs, and portfolios. The course covers strategic project management, project resource optimization, project risk management, complex program execution, leadership and stakeholder management, innovation and change management, sustainability practices, and the integration of digital transformation in project management within a global context.
-
VVTVM24102 6 credits
Innovation Management
Module aim
To deliver to the students theoretical and practical knowledge for self-sufficient academically and practical work in the area of innovation management.
Module description
Innovation management course analyse: contents of innovation theories, system and classification of them; creation, dissemination and realization of innovations; innovations activities as complex processes, their structure, priorities and models; social, economic, technological, psychological, ecological accepts of innovation; innovation management, its models; innovations in the various areas of the business and public sector; creative work and initiative as the main elements of the innovations processes; motivations in the innovations system; supporting of innovation, supporting innovations infrastructure; innovation marketing; innovation theories and the aspects of their modernization; innovations and globalisation and market internationalisation; innovations and information technologies; innovations and information society; innovations and environment.
-
VVEIM17401 6 credits
Methodology of Scientific Research
Module aim
To familiarize students with the theoretical foundations of scientific research, methodological principles, and practical applications; to develop the ability to independently plan, organize, and conduct empirical research using quantitative and qualitative methods, ensuring validity, reliability, and compliance with ethical standards, as well as integrating modern technologies, including artificial intelligence tools, in data analysis and interpretation.
Module description
The Research Methodology subject is designed to provide an in-depth analysis of the concept of science and scientific research, as well as the logic and structure of research. The subject covers the stages of empirical research, problem formulation, hypothesis development (if applicable), research design selection, data collection strategies and methods, methodological features of quantitative and qualitative research, principles of data analysis, and ensuring validity and reliability. It also addresses research ethics and contemporary research trends, including the application of artificial intelligence and automated analytical tools for data collection, processing, and result interpretation. The subject includes principles for interpreting research results and preparing to present their findings in a verbal and written form.
-
VVVKM17100 6 credits
Theory of Organization
Module aim
To apply theoretical and practical knowledge of organisational theories to strategic decision-making while making strategic decisions of management, structure, relations in the ecosystem and operations, including designing situations and predicting actions of competitors and partners, analyzing capabilities of creating new organizations and value chains, using elements of strategic thinking and strategic management.
Module description
The course examines theories of organisations and their application to practical management situations. It introduces a situational approach to the application of organisation theory by examining the relationship between the individual, organisation and its environment in the context of the modern economy. The models of organisational management in the context of a changing, complex global environment are discussed, including organisational growth models, specialization, configuration, decision-making, partnerships, and networking within ecosystems. The application of organisational theories is explored in the context of contemporary business organisations and their development models. Problem-solving in strategy and operations development is addressed.
-
VVVKM17126 3 credits
Master Graduation Thesis 1
Module aim
To carry out the theoretical research necessary for the final thesis, to highlight the relevance of the topic and the object of the work, to formulate the scientific problem, the aim and objectives of the work, to carry out an analysis of the scientific literature on the chosen topic of the final thesis. Prepare the content, introduction, theoretical part of the thesis in accordance with the thesis requirements.
Module description
During Master Thesis 1 discipline students choose the final thesis’ topic corresponding to Organization Management specialization, raise scientific problem, objective, set the goal/aim and determine tasks, describe the location of research and research limitations, prepare an expanded plan of the research and conduct scientific literature review. The report of research work is prepared, in which research object, tasks, results of theoretical researches, their generalization and interpretation are submitted.
obligatory
-
VVTVM17035 9 credits
International Business Theory (with course project)
Module aim
To get theoretical and practical knowledge in international business management needed for independent work and to write a scientific essay.
Module description
Course of International business management creates opportunity to understand the global aspects of a business – international trade, global economics, and, most importantly, how to navigate different cultures. The subject examines the main elements of the international business management process, such as international business planning, problems and priorities of the international business management. Students will get knowledge about the theories of the international business management, their structure and classification. Attention is also paid to aspects such as international business management processes, the main elements of them, international business planning and innovation strategies, technology transfer and international business administration. Topics such as international trade and international investment in the structure of the international business system, international transport and logistic, customs and insurance system are examined. Material will create understanding of international business and globalization processes, economic, political, legal, social, cultural aspects of the international business management.
-
VVTVM24102 6 credits
Innovation Management
Module aim
To deliver to the students theoretical and practical knowledge for self-sufficient academically and practical work in the area of innovation management.
Module description
Innovation management course analyse: contents of innovation theories, system and classification of them; creation, dissemination and realization of innovations; innovations activities as complex processes, their structure, priorities and models; social, economic, technological, psychological, ecological accepts of innovation; innovation management, its models; innovations in the various areas of the business and public sector; creative work and initiative as the main elements of the innovations processes; motivations in the innovations system; supporting of innovation, supporting innovations infrastructure; innovation marketing; innovation theories and the aspects of their modernization; innovations and globalisation and market internationalisation; innovations and information technologies; innovations and information society; innovations and environment.
-
VVEIM17401 6 credits
Methodology of Scientific Research
Module aim
To familiarize students with the theoretical foundations of scientific research, methodological principles, and practical applications; to develop the ability to independently plan, organize, and conduct empirical research using quantitative and qualitative methods, ensuring validity, reliability, and compliance with ethical standards, as well as integrating modern technologies, including artificial intelligence tools, in data analysis and interpretation.
Module description
The Research Methodology subject is designed to provide an in-depth analysis of the concept of science and scientific research, as well as the logic and structure of research. The subject covers the stages of empirical research, problem formulation, hypothesis development (if applicable), research design selection, data collection strategies and methods, methodological features of quantitative and qualitative research, principles of data analysis, and ensuring validity and reliability. It also addresses research ethics and contemporary research trends, including the application of artificial intelligence and automated analytical tools for data collection, processing, and result interpretation. The subject includes principles for interpreting research results and preparing to present their findings in a verbal and written form.
-
VVVKM17100 6 credits
Theory of Organization
Module aim
To apply theoretical and practical knowledge of organisational theories to strategic decision-making while making strategic decisions of management, structure, relations in the ecosystem and operations, including designing situations and predicting actions of competitors and partners, analyzing capabilities of creating new organizations and value chains, using elements of strategic thinking and strategic management.
Module description
The course examines theories of organisations and their application to practical management situations. It introduces a situational approach to the application of organisation theory by examining the relationship between the individual, organisation and its environment in the context of the modern economy. The models of organisational management in the context of a changing, complex global environment are discussed, including organisational growth models, specialization, configuration, decision-making, partnerships, and networking within ecosystems. The application of organisational theories is explored in the context of contemporary business organisations and their development models. Problem-solving in strategy and operations development is addressed.
-
VVTVM18101 3 credits
Master Graduation Thesis 1
Module aim
To carry out the theoretical research necessary for the final thesis, to highlight the relevance of the topic and the object of the work, to formulate the scientific problem, the aim and objectives of the work, to carry out an analysis of the scientific literature on the chosen topic of the final thesis. Prepare the content, introduction, theoretical part of the thesis in accordance with the thesis requirements.
Module description
During Master Thesis 1 discipline students choose the final thesis’ topic corresponding International business specialization, raise scientific problem, objective, set the goal/aim and determine tasks, describe the location of research and research limitations, prepare an expanded plan of the research and conduct scientific literature review. The report of research work is prepared, in which research object, tasks, results of theoretical researches, their generalization and interpretation are submitted.
obligatory
-
VVTVM24101 9 credits
Digitalization Solutions (with Course Project)
Module aim
To provide theoretical and practical knowledge about digitalization management, structure, processes, and development, as well as to provide the ability to evaluate digitization solutions and management processes, to make decisions related to the application of digital solutions to improve business processes in organizations, and prepare a scientific essay.
Module description
Course of the digitization solutions examines the issues of choice, application and evaluation of business digitization in line with management processes, organizational development, created value for organizations, methods, factors and criteria for managing digital solutions and evaluating their efficiency and effectiveness, and improvement of solutions methods.
-
VVTVM24102 6 credits
Innovation Management
Module aim
To deliver to the students theoretical and practical knowledge for self-sufficient academically and practical work in the area of innovation management.
Module description
Innovation management course analyse: contents of innovation theories, system and classification of them; creation, dissemination and realization of innovations; innovations activities as complex processes, their structure, priorities and models; social, economic, technological, psychological, ecological accepts of innovation; innovation management, its models; innovations in the various areas of the business and public sector; creative work and initiative as the main elements of the innovations processes; motivations in the innovations system; supporting of innovation, supporting innovations infrastructure; innovation marketing; innovation theories and the aspects of their modernization; innovations and globalisation and market internationalisation; innovations and information technologies; innovations and information society; innovations and environment.
-
VVEIM17401 6 credits
Methodology of Scientific Research
Module aim
To familiarize students with the theoretical foundations of scientific research, methodological principles, and practical applications; to develop the ability to independently plan, organize, and conduct empirical research using quantitative and qualitative methods, ensuring validity, reliability, and compliance with ethical standards, as well as integrating modern technologies, including artificial intelligence tools, in data analysis and interpretation.
Module description
The Research Methodology subject is designed to provide an in-depth analysis of the concept of science and scientific research, as well as the logic and structure of research. The subject covers the stages of empirical research, problem formulation, hypothesis development (if applicable), research design selection, data collection strategies and methods, methodological features of quantitative and qualitative research, principles of data analysis, and ensuring validity and reliability. It also addresses research ethics and contemporary research trends, including the application of artificial intelligence and automated analytical tools for data collection, processing, and result interpretation. The subject includes principles for interpreting research results and preparing to present their findings in a verbal and written form.
-
VVVKM17100 6 credits
Theory of Organization
Module aim
To apply theoretical and practical knowledge of organisational theories to strategic decision-making while making strategic decisions of management, structure, relations in the ecosystem and operations, including designing situations and predicting actions of competitors and partners, analyzing capabilities of creating new organizations and value chains, using elements of strategic thinking and strategic management.
Module description
The course examines theories of organisations and their application to practical management situations. It introduces a situational approach to the application of organisation theory by examining the relationship between the individual, organisation and its environment in the context of the modern economy. The models of organisational management in the context of a changing, complex global environment are discussed, including organisational growth models, specialization, configuration, decision-making, partnerships, and networking within ecosystems. The application of organisational theories is explored in the context of contemporary business organisations and their development models. Problem-solving in strategy and operations development is addressed.
-
VVTVM18103 3 credits
Master Graduation Thesis 1
Module aim
To carry out the theoretical research necessary for the final thesis, to highlight the relevance of the topic and the object of the work, to formulate the scientific problem, the aim and objectives of the work, to carry out an analysis of the scientific literature on the chosen topic of the final thesis. Prepare the content, introduction, theoretical part of the thesis in accordance with the thesis requirements.
Module description
During Master Thesis 1 discipline students choose the final thesis’ topic corresponding Electronic Media Management specialization, raise scientific problem, objective, set the goal/aim and determine tasks, describe the location of research and research limitations, prepare an expanded plan of the research and conduct scientific literature review. The report of research work is prepared, in which research object, tasks, results of theoretical researches, their generalization and interpretation are submitted.
obligatory
-
VVVKM17053 9 credits
Marketing Theory (with course project)
Module aim
Theoretical knowledge and practical skills for self-sufficient work and activities in the area of Marketing Theory and its use and to write a scientific essay.
Module description
During the subject of marketing theories, students are introduced to marketing theory and its essence, the evolution of marketing theory, classical and modern marketing theories, as well as the structure and main objects of marketing theory. Students will understand the problems and priorities of marketing theory, aspects of marketing environment and marketing culture, will learn the main concepts of marketing and their system. During the subject of marketing theories, students will study the marketing complex, will get acquainted with the marketing of goods and services and the marketing and image of the company. During the subject of marketing theories, students will be introduced to the process of creating new products, brand management and positioning, will learn to apply marketing research, will get acquainted with consumer behavior, segmentation and its models. During the subject of marketing theories, students will be introduced to pricing, distribution, marketing, integrated marketing communication, digital marketing and marketing strategy.
-
VVTVM24102 6 credits
Innovation Management
Module aim
To deliver to the students theoretical and practical knowledge for self-sufficient academically and practical work in the area of innovation management.
Module description
Innovation management course analyse: contents of innovation theories, system and classification of them; creation, dissemination and realization of innovations; innovations activities as complex processes, their structure, priorities and models; social, economic, technological, psychological, ecological accepts of innovation; innovation management, its models; innovations in the various areas of the business and public sector; creative work and initiative as the main elements of the innovations processes; motivations in the innovations system; supporting of innovation, supporting innovations infrastructure; innovation marketing; innovation theories and the aspects of their modernization; innovations and globalisation and market internationalisation; innovations and information technologies; innovations and information society; innovations and environment.
-
VVEIM17401 6 credits
Methodology of Scientific Research
Module aim
To familiarize students with the theoretical foundations of scientific research, methodological principles, and practical applications; to develop the ability to independently plan, organize, and conduct empirical research using quantitative and qualitative methods, ensuring validity, reliability, and compliance with ethical standards, as well as integrating modern technologies, including artificial intelligence tools, in data analysis and interpretation.
Module description
The Research Methodology subject is designed to provide an in-depth analysis of the concept of science and scientific research, as well as the logic and structure of research. The subject covers the stages of empirical research, problem formulation, hypothesis development (if applicable), research design selection, data collection strategies and methods, methodological features of quantitative and qualitative research, principles of data analysis, and ensuring validity and reliability. It also addresses research ethics and contemporary research trends, including the application of artificial intelligence and automated analytical tools for data collection, processing, and result interpretation. The subject includes principles for interpreting research results and preparing to present their findings in a verbal and written form.
-
VVVKM17100 6 credits
Theory of Organization
Module aim
To apply theoretical and practical knowledge of organisational theories to strategic decision-making while making strategic decisions of management, structure, relations in the ecosystem and operations, including designing situations and predicting actions of competitors and partners, analyzing capabilities of creating new organizations and value chains, using elements of strategic thinking and strategic management.
Module description
The course examines theories of organisations and their application to practical management situations. It introduces a situational approach to the application of organisation theory by examining the relationship between the individual, organisation and its environment in the context of the modern economy. The models of organisational management in the context of a changing, complex global environment are discussed, including organisational growth models, specialization, configuration, decision-making, partnerships, and networking within ecosystems. The application of organisational theories is explored in the context of contemporary business organisations and their development models. Problem-solving in strategy and operations development is addressed.
-
VVVKM17074 3 credits
Master Graduation Thesis 1
Module aim
To carry out the theoretical research necessary for the final thesis, to highlight the relevance of the topic and the object of the work, to formulate the scientific problem, the aim and objectives of the work, to carry out an analysis of the scientific literature on the chosen topic of the final thesis. Prepare the content, introduction, theoretical part of the thesis in accordance with the thesis requirements.
Module description
During Master Thesis 1 discipline students choose the final thesis’ topic corresponding to Marketing Managementspecialization, raise scientific problem, objective, set the goal/aim and determine tasks, describe the location of research and research limitations, prepare an expanded plan of the research and conduct scientific literature review. The report of research work is prepared, in which research object, tasks, results of theoretical researches, their generalization and interpretation are submitted.
2 Semester
obligatory
-
VVVKM17094 9 credits
Anti-crisis Management of Organisations (with Course Project)
Module aim
To develop students’ theoretical knowledge of anti-crisis management in organizations and to develop practical skills in the application of this knowledge.
Module description
Anti-crisis management of organisations module is studied: situation of crisis, the reasons (internal, external), the stage and development of the crisis. Methodological basis of Crisis management, the analysis of crisis management models: passive, active, generalized. Introduced the company’s anti-crisis development of the system and the principles of necessity. Introduced anti-crisis system development and functioning measures of the companies. Analyzing public relations content in the company anti-crisis management. Discuss the crisis factors, diagnosis of crisis and conditions of prevention and actions. A controlled and uncontrolled (bankrupt) company crisis. Analyzing the dynamics of crisis situations, business performance and life-cycle stages of relationships. Discusses the psychological issues related to the crisis in the company, and the decision options and tools.
-
VVEIM17108 6 credits
Quantitative and Expert Decision Making Methods
Module aim
To form the system of theoretical knowledge, which enables to make the multiple criteria analysis of processes and entitiesof various social and economic sectors.
To teach students to perform empirical analysis of economic processes in various sectors of economy and entities, to maketheir evaluation by various multiple criteria evaluation methods.
To teach students how to interpret and generalise results of multiple criteria evaluation by using theoretical knowledge of economics.Module description
The course “Quantitative Expert Solution Methods” is devoted to methods designed for both analysing complex socioeconomic processes, and for evaluation of influence of values of criteria of different formats on a chosen characteristic of such processes. Skills enabling students to make analysis of processes and entities of various social and economical sectors, to create mathematical models of such processes, to make quantitative evaluation of characteristics of a process, to use software are delivered to students.
-
VVVKM25203 6 credits
Scientific Research Project
Module aim
To consolidate the theoretical knowledge acquired during studies, to understand and evaluate various aspects of management in organizations by employing innovative research methods, to summarize the results of organization activity assessments in a project report, and to develop scientifically grounded solutions for improving organization management or research methods, as well as to foster independent scientific research skills.
Module description
The scientific research project is an integral part of the study process within the specialization of the study program and integrates the theoretical knowledge acquired during the studies of subjects in the Organization Management specialization of the Business Management study program in solving marketing-related scientific problems. While preparing the project, master’s students become familiar with the management activities within an organization, the instruments used for its evaluation and improvement, and acquire practical abilities and skills to apply modern organization theories and evaluation tools in a comprehensive manner to analyze and solve scientific problems related to the effective implementation of organization activities and the enhancement of their efficiency.
-
VVVKM17128 3 credits
Master Graduation Thesis 2
Module aim
To develop the ability to independently conduct scientific research on management problems in the professional field, relevant to the economy by applying the latest knowledge of organization and management sciences.
Module description
During the course Master Thesis 2 the analysis of scientific, methodological, normative and other information sources, corresponding to topic of organization management, is conducted and the research methodology (the application of quantitative and qualitative data collection and processing methods and the use of relevant computer programmes for solving scientific problem) is prepared. The report of Final Master Thesis 2, which includes the revised Introduction of Final Master Thesis, summarized results of theoretical analysis, the description of research methodology, and conclusions of both theoretical and methodical parts, is developed.
obligatory
-
VVVKM23201 9 credits
International Marketing and Communication (with course project)
Module aim
Theoretical knowledge and practical skills for self-sufficient work and activities in the area of the international marketing and communication.
Module description
During the subject “International marketing and communication” students will be introduced to peculiarities, organization and theories of the international marketing and communication as well as to strategies of the international marketing and communication and their training methodologies. Students will understand, how to prepare strategies of the international marketing and communication and implement them, will analyse, how to accomplish marketing and communication researches in international markets, will analyse the complex of the international marketing and communication, peculiarities of its structure and its possibilities of international usage.
-
VVEIM17108 6 credits
Quantitative and Expert Decision Making Methods
Module aim
To form the system of theoretical knowledge, which enables to make the multiple criteria analysis of processes and entitiesof various social and economic sectors.
To teach students to perform empirical analysis of economic processes in various sectors of economy and entities, to maketheir evaluation by various multiple criteria evaluation methods.
To teach students how to interpret and generalise results of multiple criteria evaluation by using theoretical knowledge of economics.Module description
The course “Quantitative Expert Solution Methods” is devoted to methods designed for both analysing complex socioeconomic processes, and for evaluation of influence of values of criteria of different formats on a chosen characteristic of such processes. Skills enabling students to make analysis of processes and entities of various social and economical sectors, to create mathematical models of such processes, to make quantitative evaluation of characteristics of a process, to use software are delivered to students.
-
VVTVM25202 6 credits
Scientific Research Project
Module aim
To consolidate the theoretical knowledge acquired during studies, to understand and evaluate the operational processes and management aspects of international organizations using innovative research methods, to summarize the results of the evaluation of organizations’ international operational processes in a project report, and to form well-founded decisions for improving international operational processes or research methods, as well as to foster independent scientific research skills.
Module description
The scientific research project is an integral part of the study process within the specialization of the study program and integrates the theoretical knowledge acquired during the studies of subjects in the International Business specialization of the Business Management study program in solving international business-related scientific problems.
While preparing the project, master’s students become familiar with international business management, the instruments used to assess its efficiency, model development opportunities, and acquire practical abilities and skills in applying modern international business theories and assessment and planning instruments to comprehensively analyse and solve scientific problems related to the effective implementation of global business activities and increasing efficiency. -
VVTVM17045 3 credits
Master Graduation Thesis 2
Module aim
To summarise the advanced theoretical and practical knowledge of international business management acquired in the course of previous studies and, based on this knowledge, to solve a relevant problem in the field of international business.
Module description
In the Master Graduation Thesis 2 is accomplished the analysis of scientific, methodological, normative and other informative sources, research methodology (the use of methods of quantitative and qualitative data selection and processing and use of computer programmes adequate for problem solving) is prepared. The Master’s thesis is prepared, which contains a revised introduction, summarises the results of the theoretical analysis, describes the methodology of the research, and formulates the conclusions of the theoretical and methodological part of the thesis. The thesis must be completed in accordance with the requirements of the thesis and presented to the committee.
obligatory
-
VVTVM24204 9 credits
Digitalization of Business Processes (with Course Project)
Module aim
To develop the ability to strategically manage, analyze, and restructure an organization’s business processes to enhance their efficiency using advanced digitalization technologies and process automation. To apply the latest digitalization trends and relevant research findings in designing strategies for the digital transformation of processes.
Module description
The course is designed to develop the ability to strategically analyze, restructure, and optimize an organization’s business processes adopting modern digitalization and process automation technologies. Students will explore the latest trends in business digitalization, review research findings, and acquire practical skills in modeling, automating, and digitalizing business processes. The course encompasses the integration of digital technologies, the development of process redesign strategies, and the application of project management methodologies for digital transformation. As a course project, students will prepare a scholarly essay aimed at deepening their understanding of methodological aspects necessary for developing the methodological section of their master’s thesis. Through practical assignments, students will delve into the creation of digital transformation and change management plans, as well as address issues related to risk and cybersecurity.
-
VVEIM17108 6 credits
Quantitative and Expert Decision Making Methods
Module aim
To form the system of theoretical knowledge, which enables to make the multiple criteria analysis of processes and entitiesof various social and economic sectors.
To teach students to perform empirical analysis of economic processes in various sectors of economy and entities, to maketheir evaluation by various multiple criteria evaluation methods.
To teach students how to interpret and generalise results of multiple criteria evaluation by using theoretical knowledge of economics.Module description
The course “Quantitative Expert Solution Methods” is devoted to methods designed for both analysing complex socioeconomic processes, and for evaluation of influence of values of criteria of different formats on a chosen characteristic of such processes. Skills enabling students to make analysis of processes and entities of various social and economical sectors, to create mathematical models of such processes, to make quantitative evaluation of characteristics of a process, to use software are delivered to students.
-
VVTVM25203 6 credits
Scientific Research Project
Module aim
To consolidate the theoretical knowledge acquired during studies, to understand and evaluate various aspects of organizational innovation development and business digitalization process management using innovative research methods, to summarize the results of the assessment of the state of innovation development and business digitalization in a project report and to form scientifically grounded solutions for the implementation of innovations and business digitalization, to develop independent research skills.
Module description
A scientific research project is an integral part of the study process within the specialization of the study program, integrating theoretical knowledge acquired during studies in the Innovations and Business Digitalization specialization of the Business Management program to solve scientific problems related to innovation and digitalization in business.
While preparing the project, master’s students become familiar with the management of innovation and business digitalization activities in an organization, with the tools used for analysis and evaluation of solution alternatives, and acquire practical abilities and skills by applying modern theories of innovation development and business digitalization, as well as scientific research methods and instruments to comprehensively analyse and solve scientific problems related to the implementation of innovation and business digitalization processes, to achieve organizational effectiveness. -
VVTVM18203 3 credits
Master Graduation Thesis 2
Module aim
To summarise the advanced theoretical and practical knowledge of electronic media management acquired in the course of previous studies and, based on this knowledge, to solve a relevant problem in the field of electronic media management.
Module description
In the Master Graduation Thesis 2 is accomplished the analysis of scientific, methodological, normative and other informative sources, research methodology (the use of methods of quantitative and qualitative data selection and processing and use of computer programmes adequate for problem solving) is prepared. The Master’s thesis is prepared, which contains a revised introduction, summarises the results of the theoretical analysis, describes the methodology of the research, and formulates the conclusions of the theoretical and methodological part of the thesis. The thesis must be completed in accordance with the requirements of the thesis and presented to the committee.
obligatory
-
VVVKM19201 9 credits
Digital Marketing Technologies (with course project)
Module aim
Theoretical knowledge and practical skills for self-sufficient work and activities in the area of marketing technology.
Module description
During the subject of Digital marketing technologies students are introduced to marketing technologies, evolution of marketing technologies, structure and main objects of marketing technologies, digitization of organizational processes and marketing, digital marketing, the role of marketing technologies in marketing complex, digital marketing comtent development, digital marketing implementation, digital marketing research and technological solutions of digital marketing data analysis, as well as peculiarities of marketing technologies in various business areas.
-
VVEIM17108 6 credits
Quantitative and Expert Decision Making Methods
Module aim
To form the system of theoretical knowledge, which enables to make the multiple criteria analysis of processes and entitiesof various social and economic sectors.
To teach students to perform empirical analysis of economic processes in various sectors of economy and entities, to maketheir evaluation by various multiple criteria evaluation methods.
To teach students how to interpret and generalise results of multiple criteria evaluation by using theoretical knowledge of economics.Module description
The course “Quantitative Expert Solution Methods” is devoted to methods designed for both analysing complex socioeconomic processes, and for evaluation of influence of values of criteria of different formats on a chosen characteristic of such processes. Skills enabling students to make analysis of processes and entities of various social and economical sectors, to create mathematical models of such processes, to make quantitative evaluation of characteristics of a process, to use software are delivered to students.
-
VVVKM25201 6 credits
Scientific Research Project
Module aim
To consolidate the theoretical knowledge acquired during studies, to understand and evaluate various aspects of marketing management in organizations by employing innovative research methods, to summarize the results of marketing activity assessments in a project report, and to develop scientifically grounded solutions for improving marketing management or research methods, as well as to foster independent scientific research skills.
Module description
The scientific research project is an integral part of the study process within the specialization of the study program and integrates the theoretical knowledge acquired during the studies of subjects in the Marketing Management specialization of the Business Management study program in solving marketing-related scientific problems. While preparing the project, master’s students become familiar with the management of marketing activities within an organization, the instruments used for its evaluation and improvement, and acquire practical abilities and skills to apply modern marketing theories and evaluation tools in a comprehensive manner to analyze and solve scientific problems related to the effective implementation of marketing activities and the enhancement of their efficiency.
-
VVVKM17081 3 credits
Master Graduation Thesis 2
Module aim
To develop the ability to independently conduct scientific research on management problems in the professional field, relevant to the economy by applying the latest knowledge of management and marketing sciences.
Module description
During the course Master Thesis 2 the analysis of scientific, methodological, normative and other information sources, corresponding to topic of marketing management, is conducted and the research methodology (the application of quantitative and qualitative data collection and processing methods and the use of relevant computer programmes for solving scientific problem) is prepared. The report of Final Master Thesis 2, which includes the revised Introduction of Final Master Thesis, summarized results of theoretical analysis, the description of research methodology, and conclusions of both theoretical and methodical parts, is developed.
one of the following
-
VVFRM21101 6 credits
Financial Systems
Module aim
To prepare specialists capable of understanding of financial system role in the economy, to provide knowledge of financial system’s functions, financial instruments and derivative financial instruments. To coprehend classification of financial institutions and their role in the financial system. To provide the ability to analyse the factors linking all the financial markets, identify and evaluate the supply and demand of financial instruments.
Module description
The importance of financial system in the economics. The function of financial system. Financial instruments. Financial markets. Instruments of money and capital markets. Financial institutions. Types of financial markets (opened/conventional; primary/secondary; existing products/ future and option markets). Factors linking all financial markets. Types of production. Quantity and flows of financial instruments in financial markets. Financial institutions as companies. Financial institutions as intermediaries. Classification of financial institutions and their role in the financial system. Portfolio decisions of intermediaries and other financial institutions. Financial system operation’s motives. The role of supervision of institutions in the financial markets.
-
VVTVM24203 6 credits
Change Management
Module aim
To provide a theoretical background of organizational change management and comprehensive understanding of the organizational change management process. To highlight the knowledge, skills, and resources that will most assist the managers in making effective decisions and undertaking successful actions. To develop practical skills of organizational change management.
Module description
Taking into account the peculiarities of contemporary organizational change management of organizations and analyzing international business experience, the students are acquainted with the main models and tools of organizational change management; the role of leadership is discussed; the problems of resistance to organizational change are highlighted; the tools which allow to overcome these problems and successfully implement business strategy are presented.
-
VVEIM23401 6 credits
Contemporary Economies
Module aim
To provide theoretical and practical knowledge about the advanced economies, to develop a modern understanding about the application of this knowledge, as well as about the scientific cognition and research on the problems and phenomena of economic development.
Module description
During the course of Advanced economics the following issues are analysed variety, differences and content of modern and contemporary economic trends, such as: wellbeing economics; institutional economics; circular economy; digital economy; knowledge economy, studying the intangible resources, transaction cost influent; analyzes assessment indicators of relevant advanced economic areas.The main problems occurring in advanced economies are analyzed, the possible solutions of these problems are discussed.
-
VVVKM24205 6 credits
Sustainable Business
Module aim
Develop the abilities to create, manage, and develop sustainable businesses, to make system-based strategic decisions, and to implement eco, technological, and social innovations in business to achieve global sustainable development goals and to increase the competitive advantage of business.
Module description
The Sustainable Business Development course analyses the concept of sustainable development and the problematic aspects of its implementation at the macro- and micro-level. The content of the three dimensions of sustainable development (economic, social, and environmental) and the expression of their interaction in business are examined. The sustainable business development models, their selection options, and the methods of sustainable development assessment and accountability applied in the business are analysed. The critical points of organisation’s activities that have the greatest impact on the environment and society in the context of sustainable development are identified. Modelling environmental, social, and economic actions for sustainable development that meet international and national requirements, reduce environmental and societal impacts, and contribute to the sustainable development of organisation by applying expert assessment and multicriteria evaluation methods.
one of the following
-
VVFRM21101 6 credits
Financial Systems
Module aim
To prepare specialists capable of understanding of financial system role in the economy, to provide knowledge of financial system’s functions, financial instruments and derivative financial instruments. To coprehend classification of financial institutions and their role in the financial system. To provide the ability to analyse the factors linking all the financial markets, identify and evaluate the supply and demand of financial instruments.
Module description
The importance of financial system in the economics. The function of financial system. Financial instruments. Financial markets. Instruments of money and capital markets. Financial institutions. Types of financial markets (opened/conventional; primary/secondary; existing products/ future and option markets). Factors linking all financial markets. Types of production. Quantity and flows of financial instruments in financial markets. Financial institutions as companies. Financial institutions as intermediaries. Classification of financial institutions and their role in the financial system. Portfolio decisions of intermediaries and other financial institutions. Financial system operation’s motives. The role of supervision of institutions in the financial markets.
-
VVTVM24203 6 credits
Change Management
Module aim
To provide a theoretical background of organizational change management and comprehensive understanding of the organizational change management process. To highlight the knowledge, skills, and resources that will most assist the managers in making effective decisions and undertaking successful actions. To develop practical skills of organizational change management.
Module description
Taking into account the peculiarities of contemporary organizational change management of organizations and analyzing international business experience, the students are acquainted with the main models and tools of organizational change management; the role of leadership is discussed; the problems of resistance to organizational change are highlighted; the tools which allow to overcome these problems and successfully implement business strategy are presented.
-
VVEIM23401 6 credits
Contemporary Economies
Module aim
To provide theoretical and practical knowledge about the advanced economies, to develop a modern understanding about the application of this knowledge, as well as about the scientific cognition and research on the problems and phenomena of economic development.
Module description
During the course of Advanced economics the following issues are analysed variety, differences and content of modern and contemporary economic trends, such as: wellbeing economics; institutional economics; circular economy; digital economy; knowledge economy, studying the intangible resources, transaction cost influent; analyzes assessment indicators of relevant advanced economic areas.The main problems occurring in advanced economies are analyzed, the possible solutions of these problems are discussed.
-
VVVKM24205 6 credits
Sustainable Business
Module aim
Develop the abilities to create, manage, and develop sustainable businesses, to make system-based strategic decisions, and to implement eco, technological, and social innovations in business to achieve global sustainable development goals and to increase the competitive advantage of business.
Module description
The Sustainable Business Development course analyses the concept of sustainable development and the problematic aspects of its implementation at the macro- and micro-level. The content of the three dimensions of sustainable development (economic, social, and environmental) and the expression of their interaction in business are examined. The sustainable business development models, their selection options, and the methods of sustainable development assessment and accountability applied in the business are analysed. The critical points of organisation’s activities that have the greatest impact on the environment and society in the context of sustainable development are identified. Modelling environmental, social, and economic actions for sustainable development that meet international and national requirements, reduce environmental and societal impacts, and contribute to the sustainable development of organisation by applying expert assessment and multicriteria evaluation methods.
one of the following
-
VVFRM21101 6 credits
Financial Systems
Module aim
To prepare specialists capable of understanding of financial system role in the economy, to provide knowledge of financial system’s functions, financial instruments and derivative financial instruments. To coprehend classification of financial institutions and their role in the financial system. To provide the ability to analyse the factors linking all the financial markets, identify and evaluate the supply and demand of financial instruments.
Module description
The importance of financial system in the economics. The function of financial system. Financial instruments. Financial markets. Instruments of money and capital markets. Financial institutions. Types of financial markets (opened/conventional; primary/secondary; existing products/ future and option markets). Factors linking all financial markets. Types of production. Quantity and flows of financial instruments in financial markets. Financial institutions as companies. Financial institutions as intermediaries. Classification of financial institutions and their role in the financial system. Portfolio decisions of intermediaries and other financial institutions. Financial system operation’s motives. The role of supervision of institutions in the financial markets.
-
VVTVM24203 6 credits
Change Management
Module aim
To provide a theoretical background of organizational change management and comprehensive understanding of the organizational change management process. To highlight the knowledge, skills, and resources that will most assist the managers in making effective decisions and undertaking successful actions. To develop practical skills of organizational change management.
Module description
Taking into account the peculiarities of contemporary organizational change management of organizations and analyzing international business experience, the students are acquainted with the main models and tools of organizational change management; the role of leadership is discussed; the problems of resistance to organizational change are highlighted; the tools which allow to overcome these problems and successfully implement business strategy are presented.
-
VVEIM23401 6 credits
Contemporary Economies
Module aim
To provide theoretical and practical knowledge about the advanced economies, to develop a modern understanding about the application of this knowledge, as well as about the scientific cognition and research on the problems and phenomena of economic development.
Module description
During the course of Advanced economics the following issues are analysed variety, differences and content of modern and contemporary economic trends, such as: wellbeing economics; institutional economics; circular economy; digital economy; knowledge economy, studying the intangible resources, transaction cost influent; analyzes assessment indicators of relevant advanced economic areas.The main problems occurring in advanced economies are analyzed, the possible solutions of these problems are discussed.
-
VVVKM24205 6 credits
Sustainable Business
Module aim
Develop the abilities to create, manage, and develop sustainable businesses, to make system-based strategic decisions, and to implement eco, technological, and social innovations in business to achieve global sustainable development goals and to increase the competitive advantage of business.
Module description
The Sustainable Business Development course analyses the concept of sustainable development and the problematic aspects of its implementation at the macro- and micro-level. The content of the three dimensions of sustainable development (economic, social, and environmental) and the expression of their interaction in business are examined. The sustainable business development models, their selection options, and the methods of sustainable development assessment and accountability applied in the business are analysed. The critical points of organisation’s activities that have the greatest impact on the environment and society in the context of sustainable development are identified. Modelling environmental, social, and economic actions for sustainable development that meet international and national requirements, reduce environmental and societal impacts, and contribute to the sustainable development of organisation by applying expert assessment and multicriteria evaluation methods.
one of the following
-
VVFRM21101 6 credits
Financial Systems
Module aim
To prepare specialists capable of understanding of financial system role in the economy, to provide knowledge of financial system’s functions, financial instruments and derivative financial instruments. To coprehend classification of financial institutions and their role in the financial system. To provide the ability to analyse the factors linking all the financial markets, identify and evaluate the supply and demand of financial instruments.
Module description
The importance of financial system in the economics. The function of financial system. Financial instruments. Financial markets. Instruments of money and capital markets. Financial institutions. Types of financial markets (opened/conventional; primary/secondary; existing products/ future and option markets). Factors linking all financial markets. Types of production. Quantity and flows of financial instruments in financial markets. Financial institutions as companies. Financial institutions as intermediaries. Classification of financial institutions and their role in the financial system. Portfolio decisions of intermediaries and other financial institutions. Financial system operation’s motives. The role of supervision of institutions in the financial markets.
-
VVTVM24203 6 credits
Change Management
Module aim
To provide a theoretical background of organizational change management and comprehensive understanding of the organizational change management process. To highlight the knowledge, skills, and resources that will most assist the managers in making effective decisions and undertaking successful actions. To develop practical skills of organizational change management.
Module description
Taking into account the peculiarities of contemporary organizational change management of organizations and analyzing international business experience, the students are acquainted with the main models and tools of organizational change management; the role of leadership is discussed; the problems of resistance to organizational change are highlighted; the tools which allow to overcome these problems and successfully implement business strategy are presented.
-
VVEIM23401 6 credits
Contemporary Economies
Module aim
To provide theoretical and practical knowledge about the advanced economies, to develop a modern understanding about the application of this knowledge, as well as about the scientific cognition and research on the problems and phenomena of economic development.
Module description
During the course of Advanced economics the following issues are analysed variety, differences and content of modern and contemporary economic trends, such as: wellbeing economics; institutional economics; circular economy; digital economy; knowledge economy, studying the intangible resources, transaction cost influent; analyzes assessment indicators of relevant advanced economic areas.The main problems occurring in advanced economies are analyzed, the possible solutions of these problems are discussed.
-
VVVKM24205 6 credits
Sustainable Business
Module aim
Develop the abilities to create, manage, and develop sustainable businesses, to make system-based strategic decisions, and to implement eco, technological, and social innovations in business to achieve global sustainable development goals and to increase the competitive advantage of business.
Module description
The Sustainable Business Development course analyses the concept of sustainable development and the problematic aspects of its implementation at the macro- and micro-level. The content of the three dimensions of sustainable development (economic, social, and environmental) and the expression of their interaction in business are examined. The sustainable business development models, their selection options, and the methods of sustainable development assessment and accountability applied in the business are analysed. The critical points of organisation’s activities that have the greatest impact on the environment and society in the context of sustainable development are identified. Modelling environmental, social, and economic actions for sustainable development that meet international and national requirements, reduce environmental and societal impacts, and contribute to the sustainable development of organisation by applying expert assessment and multicriteria evaluation methods.
3 Semester
obligatory
-
VVVKM17124 24 credits
Master Graduation Thesis
Module aim
To prepare high qualification business Masters of organization management specialisation, who have the knowledge of modern organization management and are able to apply them under business conditions, to pursue the analysis of organization management processes and develop the methods of knowledge management seeking to integrate the results to make effective business decisions, to form innovative environment, also to implement management systems committed to increase the efficiency of multi-level business under global competition, to be able to make strategic organizational functioning and development decisions, to model situations and forecast competitors’ actions, to analyse business creation possibilities, to apply the modern knowledge of business and public sector development to create new organisations, to initiate positive changes in the organisations applying effective methods of changes management.
Module description
Applied scientific problem for choice of master is solving in Master Thesis. Chosen theme must correspond with
specialization of studies.Begining of Master Thesis is in the first session and is prepared all time of studies. The main
requirements: relevance of topic, importance od problem solving, generalization of scentific and professional literature on
chosen topic, preparing of research methodology, using of progressive experience and modern research instruments
(methods, models, database, applied programs), creation of intellectual product, reviewing of it’s empirical suitability,
economical reasoning of decisions and assessment of their economical effectiveness, generalization of research issues. -
VVVKM24305 6 credits
Negotiation and Conflict Management in Organizations
Module aim
To develop students’ theoretical knowledge of the negotiation framework and to develop practical skills in the application of this knowledge.
Module description
Subject Negotiation and conflict management in organizations contains various negotiation concepts, sets out theoretical and practical knowledge that enables the students at master level mastering the negotiation strategies, methods of reasoning and opposing, methods of counterarguments in solving conflicting situations, and representing the organization, forming the bargaining team and organizing its activities.
obligatory
-
VVTVM17052 24 credits
Master Graduation Thesis
Module aim
To summarise the theoretical and practical knowledge of international business management acquired in the course of studies and, based on this knowledge, to solve a relevant problem related to international business and requiring solutions, and to complete a complex research in the field of international business.
Module description
The chosen topic correspond to studies specialization international business the actual problem related to specialization should be solved in the master thesis, suggested solutions based on scientific literature review and empirical research results and are innovative, scientifically reasonable.
-
VVTVM24304 6 credits
Global Supply Chain Management
Module aim
This course aims to provide students with a comprehensive understanding of the stages of global supply chain formation and management.
Module description
This course aims to give students a comprehensive understanding of global supply chain development. The course will delve into modern supply chain trends and challenges faced by global supply chains, their solution methods, methods and tools so that students acquire knowledge that helps contribute to the sustainable and sustainable use of resources and the environment in the production of products or the provision of services, including aspects of the entire supply chain. The course will focus on the analysis of good practices, the examination of successful implementation strategies, the analysis of effective sustainable development initiatives and their applicability in the environment of sustainable supply chain formation.
obligatory
-
VVTVM18302 24 credits
Master Graduation Thesis
Module aim
To summarise the theoretical and practical knowledge of electronic media management acquired in the course of studies and, based on this knowledge, to solve a relevant problem related to electronic media and requiring solutions, and to complete a complex research in the field of electronic media management.
Module description
The Master Graduation Thesis is integrating scientific knowledge and abilities of courses of electronic media management specialisation of business management study programme, solving scientific problems of information activity management. Master students preparing graduation thesis forming and evaluating solutions alternatives and present scientifically based decisions.
-
VVTVM24303 6 credits
Knowledge Management
Module aim
To provide theoretical and practical knowledge about knowledge management, structure, processes, development and to provide abilities to evaluate knowledge management processes and to form solutions related to improving knowledge management processes in organizations.
Module description
The knowledge management course examines the problems of knowledge management, knowledge management structure, processes, development, created value for the management of organizations and the knowledge economy, choosing the appropriate knowledge management assessment methods, factors, criteria, and improvement methods.
obligatory
-
VVVKM17082 24 credits
Master Graduation Thesis
Module aim
To develop abilities to pursue scientific researches of marketing area independently, selecting adequate scientific research methods, to analyse and interpret received results of researches, to suggest solutions of marketing management based on scientific researches.
Module description
In the Master Graduation Thesis 2 is accomplished analysis of scientific, methodological, normative and other informative sources in the context of marketing, the relevance of topic and summarised the main methodical decisions are reasoned, the problems to be solved and guidelines of solution are identified, research methodology (the use of methods of quantitative and qualitative data selection and processing and use of computer programmes adequate for solving problem) is prepared, results of empirical researches are presented, their generalization is submitted. In cooperation with the thesis supervisor, a scientific article is prepared for the Young Scientists Conference (JMK), placed in the JMK system, revised according to remarks of the reviewer, and the report is prepared for the conference.
-
VVVKM24302 6 credits
Strategic Marketing
Module aim
To gain theoretical and practical knowledge for self-sufficient work in the field of strategic marketing
Module description
During the course of Strategic Marketing the concept and significance of strategy and marketing strategy are analysed. Models of marketing strategy formation are studied. These models include situation analysis, identification of target market, formulation of marketing goals, selection and realization of strategic alternatives, evaluation and control of marketing strategy.
Statistics
| Metric | Value |
|---|---|
| Enrolled students | 30 |
| Enrolled to FT | 26 |
| Min FT grade | 8.45 |