Business Association, and partners from Finland, Denmark, Poland and Germany under ”Snowman” project developed a 6-step counselling tool with the focus to strengthen the importance of non-technological innovation in businesses.
We are very happy with the results. Please check out what our project participant, Lithuanian high tech company – UAB "Sportine aviacija ir ko", thinks of 6-step counselling tool added value to their business.
UAB "Sportine aviacija ir ko" like many Lithuanian companies exporting products under its own brand all over the world is in the need of constantly bringing something new to the market, constantly creating more added value for the customer when compared to other manufacturers from larger markets such as Germany, USA or Denmark. A single reason for this could be identified – Lithuania is not world-famous for its high-tech products and this often causes apprehension among customers.
“It is not necessary to produce a Boeing, an Airbus, so that we can be proud of our work. The whole of Lithuania can be proud of this factory. The equipment that meets the highest standards is produced here. This factory is socially responsible, opens opportunities for those who need special adaptation of workplaces,” said V. Mačiulaitis.
Established in an old rural dairy, the company was the first in the world to launch a glider with an electric motor and the first to launch a glider that spontaneously took off without external assistance. The company outperforms its main competitors worldwide in 2-3 years in terms of composite materials innovation in the small aviation industry.
The owner manager sees the potential in the critical perspectives
"When I was introduced to the 6-step consulting process, I didn't even realize at first how those non-technological innovations could contribute to the well-being of my company. Just step by step, I had to admit to myself to increase added value by making non-technological innovations ", says Vytautas Mačiulis, the head of the company.
"I recommend everyone to try the 6-step consulting process because it is more reminiscent of a friendly conversation or a good time than hard work. But as a result, it opens your eyes and you clearly understand the status quo of your own company and the layers of innovation that help set the strategy for going further."
The 6-step consulting process is multifaceted, covering all the most important aspects of non-technological innovation, with an excellent academic-practical balance. So if carried out correctly, the conclusions can be used both in practice and in research.
The project is funded with €1.63 million from Interreg Baltic Sea Region and the Regional Development Fund. SNOwMan runs from October 2017 to March 2021.
