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Communication of Innovation and Technology
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Communication of Innovation and Technology
One and a half year long (3 semesters) master's degree programme. Hybrid learning approach is applied in this study programme. Hybrid learning is an educational model where some students attend class in-person, while others join the class virtually from home.
Degree |
Master of Social Sciences
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Length, structure |
1,5 years (3 semesters) graduation is finalized with the defense of Final project
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Tuition fee for non EU citizens |
4510 EUR per year
For EU citizens same prices as for local students apply, for details click here.
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Start | 1st of September |
Entry Qualifications | To this programme applicants are accepted from fields of: Mathematical Sciences, Computing, Physical Sciences, Life Sciences, Engineering Sciences, Technological Sciences, Health Sciences, Agricultural Sciences |
What is the purpose of this study programme?
The programme aims to educate communication specialists who can effectively apply competencies from both physical and technological sciences to communicate innovations to businesses and society.
Even the most innovative product is destined to fail if it doesn’t reach the right audience or manufacturer. Studies consistently show that many innovative products fail, often causing significant losses, due to poor communication during their introduction to the market.
In today’s world, businesses launch new products and services almost daily. However, it is professional and targeted marketing communication that ultimately drives product success. As a result, the demand for specialists who can craft effective communication strategies is extremely high, not only in Lithuania but globally.
Innovations can often be applied across various fields, yet there is a significant shortage of professionals who both understand these innovations and can introduce them in an appropriate and effective way.
Poor communication can lead to misunderstandings about innovation—not only among the general public but also among potential end-users. Furthermore, public relations specialists without a background in engineering or technological thinking may struggle to deliver clear and accurate messages, which can lead to communication failures.
The need for Lithuanian businesses to effectively communicate their innovations has been the primary reason for establishing the MSc in Communication of Innovation and Technology, aimed at training specialists in this critical field.
Follow us on social media to get the latest news and events:
Even the most innovative product is destined to fail if it doesn’t reach the right audience or manufacturer. Studies consistently show that many innovative products fail, often causing significant losses, due to poor communication during their introduction to the market.
In today’s world, businesses launch new products and services almost daily. However, it is professional and targeted marketing communication that ultimately drives product success. As a result, the demand for specialists who can craft effective communication strategies is extremely high, not only in Lithuania but globally.
Innovations can often be applied across various fields, yet there is a significant shortage of professionals who both understand these innovations and can introduce them in an appropriate and effective way.
Poor communication can lead to misunderstandings about innovation—not only among the general public but also among potential end-users. Furthermore, public relations specialists without a background in engineering or technological thinking may struggle to deliver clear and accurate messages, which can lead to communication failures.
The need for Lithuanian businesses to effectively communicate their innovations has been the primary reason for establishing the MSc in Communication of Innovation and Technology, aimed at training specialists in this critical field.
Follow us on social media to get the latest news and events:
What will students learn?
Students in this Master's program will get acquainted with the communication process from different perspectives, including both the relationship between research and innovation, and international networking, consumer and design research. They will also increase their opportunity awareness of getting to know the consumer, identifying their needs and tailoring innovations accordingly.
In addition, students will study leadership, organizational management, change communication, improve personal communication, and conduct analysis on how all of this relates to social cohesion and sustainability.
The Master’s programme in Communication of Innovation and Technology is designed to equip students with the following skills and competencies:
• Managing communication tools and channels effectively
• Creating and developing a company’s corporate image, with a focus on aligning communication strategies with the company’s activities and promoting its products and innovations
• Developing competencies in communication, change management, networking, and intercultural collaboration
• Analyzing the market need for innovative products and effectively communicating these innovations to businesses and society
• Handling public relations for technology companies, including employer branding
• Coordinating research and development (R&D) projects
In addition, students will study leadership, organizational management, change communication, improve personal communication, and conduct analysis on how all of this relates to social cohesion and sustainability.
The Master’s programme in Communication of Innovation and Technology is designed to equip students with the following skills and competencies:
• Managing communication tools and channels effectively
• Creating and developing a company’s corporate image, with a focus on aligning communication strategies with the company’s activities and promoting its products and innovations
• Developing competencies in communication, change management, networking, and intercultural collaboration
• Analyzing the market need for innovative products and effectively communicating these innovations to businesses and society
• Handling public relations for technology companies, including employer branding
• Coordinating research and development (R&D) projects
Exchange Period Abroad
Faculty of Creative Industries offers excellent opportunities for all students wishing to study at foreign partner universities. Currently, the faculty has contracts with universities in European countries, bilateral agreements with American universities, which include many positions for exchange students every year.
CUSTOMIZE YOUR EXPERIENCE
You will have plenty of opportunities to apply and diversity your skills through graduate projects, internships, career programmes, clubs and societies.
What about career opportunities after Master's degree studies?
Graduates can pursue the following career paths:
• Holding managerial positions at various levels, with the ability to ensure effective internal and external communication for companies
• Working in business and public enterprises, technology parks, incubators, start-ups, as well as institutions and organizations focused on innovative economies and policy-making
• Contributing to state and municipal institutions, services, and programs related to regional development
• Pursuing doctoral studies for further academic advancement
• Holding managerial positions at various levels, with the ability to ensure effective internal and external communication for companies
• Working in business and public enterprises, technology parks, incubators, start-ups, as well as institutions and organizations focused on innovative economies and policy-making
• Contributing to state and municipal institutions, services, and programs related to regional development
• Pursuing doctoral studies for further academic advancement
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- Page administrators:
- Lina Petrauskienė
- Dovilė Jodenytė
- Ugnė Daraškevičiūtė