2018-03-12
Open lecture of Dario Sipos – Digital Strategist in Expert International
The Deparment of Business Technologies and Entrepreneurship is pleased to announce the lectures to be given by Dario Sipos, Digital Strategist in Expert International (www.expert.org, Czech Republic).
The lectures will take place:
Expert International is largest retailer in the world of consumer electronics. They have compelling story started in 1960-is, and they present real challenge in digital communication as they conduct sales in multiple countries, combining multiple of everything (languages, cultures, etc.) while keeping it under same “marketing umbrella”.
The lectures will highlight creating a digital Brand Story, digital expansion of a brand, taking new markets with help of technology, managing remote teams using technology, detailed analysis of competition using software tools in e-commerce, dealing with strong competition as Amazon with almost no budget and using only creativity, parameters in e-commerce that really matter like “keyword competitiveness”, tools in effective winning online.
For more on Dario Sipos biography visit his profile on LinkedIn: https://cz.linkedin.com/in/dariosipos
The lectures will take place:
- at 18:10 – 19:45 on 13th March; the Auditorium SRA-II 08. The lectures are organized and moderated by Dr. Jolanta Sabaitytė. Topic: Digital communication in international market: main lessons learned from competing the best
- at 18:10 – 19:45 on 14th March; the Auditorium SRA-II 08. The lectures are organized and moderated by Dr. Jolanta Sabaitytė. Topic: International Brand Development : How to win using Digital Communication
Expert International is largest retailer in the world of consumer electronics. They have compelling story started in 1960-is, and they present real challenge in digital communication as they conduct sales in multiple countries, combining multiple of everything (languages, cultures, etc.) while keeping it under same “marketing umbrella”.
The lectures will highlight creating a digital Brand Story, digital expansion of a brand, taking new markets with help of technology, managing remote teams using technology, detailed analysis of competition using software tools in e-commerce, dealing with strong competition as Amazon with almost no budget and using only creativity, parameters in e-commerce that really matter like “keyword competitiveness”, tools in effective winning online.
For more on Dario Sipos biography visit his profile on LinkedIn: https://cz.linkedin.com/in/dariosipos
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- Kristina Lazickienė
- Kristina Lazickienė
- Ugnė Daraškevičiūtė