VILNIUS TECH students – Vakaris Miceika, Rugile Svagzdyte, and Jokubas Setkauskas – took the initiative to present the university from a new perspective, that is, through their own eyes. While carrying out this unique project, they created a video that reveals not only VILNIUS TECH’s architecture and study environment but also community spirit, an innovative atmosphere, and the rhythm of student life.
 

Vakaris Miceika – project producer, 1st-year student of Multimedia and Computer Design at the Faculty of Fundamental Sciences

A team member whom VILNIUS TECH representatives asked to assemble a team and film the best advertisement the university has ever seen. He is the main cameraman. He also edited all the shots and turned them into a wonderful one-minute-long university promoting video.
 

Rugile Svagzdyte – project director, 1st-year student of Entertainment Production at the Faculty of Creative Industries

A team member who supervised everything down to the last detail. She organized filming schedules, corrected mistakes made by other team members, and managed them.
 

Jokubas Setkauskas – cameraman, 1st-year student of Multimedia and Computer Design at the Faculty of Fundamental Sciences

A team member who ensured the cameraman didn’t make mistakes, during each shot carefully watched what was being filmed through the monitor. He invested a large part of himself into the project, constantly thinking about what additional shots to film or what to add.
 

How did the idea to create an advertisement about VILNIUS TECH come about?

V. Miceika: The idea came when the Vice-Dean of the Faculty of Fundamental Sciences, Associate Professor Dr. Dovile Deltuviene, called me and hinted that the university needed an interesting advertisement to help attract new students.
The Vice-Dean shared her expectations with me, and without hesitation, I started working and assembling the team.
 

What challenges did you face while creating the advertisement about VILNIUS TECH?

V. Miceika: There were countless challenges – lack of time, bad weather, creative crisis, fatigue, and more. I’m glad we managed to handle all the problems excellently.

J. Setkauskas: Creating the advertisement took a lot of time and effort. Sometimes we even worked through the night.

R. Svagzdyte: We wanted to start filming as soon as possible even without a final advertisement plan or idea. Getting various permits, scouting locations, casting actors - also was not an easy part of creating the advertisement.

What is the main idea of this advertisement?

V. Miceika: The main idea is to show everything a first-year student, coming to the university, can take from it during four years. This educational institution offers an immense amount, not to mention the high level of science. We decided to emphasize this in the advertisement right from the first meeting with the team members.
 

The advertisement is in the style of a documentary film trailer. Two main actors play first-year students who arrive at VILNIUS TECH knowing nothing about it. The main part shows how students study at the university for four years, practically trying almost everything the university offers. At the end, it shows very happy students graduating from VILNIUS TECH.

J. Setkauskas: Four years at university will pass very quickly, so young people must take everything from their study environment and, of course, strive for academic heights.

R. Svagzdyte: Take everything the university offers, that is, all opportunities. Time passes mercilessly, and everything can end very soon.
 

What makes this advertisement unique?

V. Miceika: I think for several reasons: with this advertisement, we send a message to the viewer and show what VILNIUS TECH will give them; besides, the short advertisement is very immersive.

J. Setkauskas: Young people create it for young people, so maybe this way it will be easier to reach future students.

R. Svagzdyte: It reveals each one of us – first-year students who timidly crossed the university threshold not knowing what to expect. In my first years of study, I realized that VILNIUS TECH offers many opportunities to students that many either do not know about or simply do not try to use.

This work not only shows how much the university offers but also reminds us to constantly strive, take action as well as advantage of every opportunity given.
 

V. Miceika: I want to thank everyone who contributed to implementing this project. We had an insanely large amount of work and emotional swings – from sadness to joy. However, we are extremely satisfied with the final result of our work. I especially want to thank my team colleagues – Rugile and Jokubas, without whose contribution this project would not have been realized.

Thank you to the VILNIUS TECH community for their trust!

Here you can watch the video!